Woolworths Ushering Youth Into The Advertising Industry Through The #Loeries2019 Student Portfolio Day


Woolworths Student Portfolio Day will give about 50 students from various institutions the opportunity to meet and impress industry leaders and judges from around the world, as well as creatives attending the Loeries DStv Seminar of Creativity. Both events take place on Friday 23 August 2019 (7am to 4pm) at the Durban ICC as part of Loeries Creative Week.

Andrew Human, CEO of the Loeries, explained, ‘It’s the one day of the year when the best communications and advertising students showcase their work all in one place, and it’s become so successful that agencies are now pro-actively hiring right from the event. Woolworths will award a one-year internship to a participating student.’

The Woolworths internship will be with their in-house creative agency and will provide exposure and experience across all creative disciplines and platforms. ‘The successful candidate will be expected to display ambition, talent and enthusiasm in equal measure,’ said Kate Fordyce, head of the in-house creative agency at Woolworths.

Kate Fordyce, head of the in-house creative agency at Woolworths

‘Woolworths has long recognised the importance of education to the sustainability and success of our country, our business and our people,’ said Fordyce. ‘We’re committed to doing all we can to give talented creative youngsters more opportunities to succeed in their careers, and the Student Portfolio Day at the Loeries provides an excellent and interactive platform for showcasing and promoting exceptional creative talent.’

Fordyce’s expectations of the 2019 Woolworths Student Portfolio Day at Loeries Creative Week includes ‘work that is confident, fresh and authentic, relevant to culture and zeitgeist, unexpected and memorable.’

The Loeries Africa Middle East are the only creative awards in the region to inform the global WARC Creative 100, successor to the prestigious Gunn Report. WARC collates the most important advertising awards from around the world to produce a global list that ranks the most creative companies and campaigns.

In addition to supporting the opportunity and platform for students to showcase talent through the Student Portfolio Day, Woolworths’ sponsorship aligns with their broader commitment to education, upliftment and growth, providing a specific opportunity within the creative industry, an area of particular passion for the company.

‘We seek to contribute and participate across a number of benefit dimensions, including fundraising for education, improving the health and well-being of children at school, positively impacting the education ecosystem and uplifting for growth through skills development,’ explained Fordyce.

‘We give effect to our commitment through a number of initiatives and partnerships, including the MySchoolMyVillageMyPlanet programme, Educare and Eduplant programmes, and the contribution of educator material and support through our Educational Programmes.’