VMLY&R South Africa won the full Vodacom advertising account. The agency will forge a strong partnership with the brand based on fresh insights, collaborative business and creative efforts as well as a local understanding of consumer needs and behaviours.
Partners to VMLY&R in this pitch included consultancy DY/DX, black and female-owned Think Creative Africa as well as the Oxford Nelson, a part of the Demographica group to handle B2B skills. Moreover, VMLY&R global telco experts will be working as part of the retained team. The remit includes through-the-line advertising for all business units within the telecoms giant as well as the master brand.
Jarred Cinman, VMLY&R CEO said, ‘The word ‘monumental’ isn’t one I use lightly but this win certainly fits the bill. Not only is this a very large account but Vodacom has the unique ability to improve people’s lives and reshape our country and continent. These are the foundations on which VMLY&R was founded and is mirrored in all of our offices around the world.’
VMLY&R Global CEO, Jon Cook said, ‘We are thrilled to start our journey with Vodacom. We share a passion for creating a connected society and believe that strong brands are at the centre of making that a reality. We are committed to driving digital transformation and delivering upon business outcomes for Vodacom in our partnership starting today.’
VMLY&R SOUTH AFRICA