Anne Dolinschek, Founder and Chief Strategist at Nfluential, focused on using influencers as a marketing channel at the #ModernMarketingTrendCamp. This article highlights key takeaways from her presentation.
Dolinschek reveals why influencers are an important channel and how if the right types of influencers are used in the right way, they can bring immense value to brands. They can be the difference between consumers loving or hating a brand or choosing competing brands.
