According to Jacques du Bruyn, MD, Flume Digital Marketing and PR, the majority of your target audience is online, making digital marketing extremely important.
‘The majority of your target audience is looking for information on social media and websites. They are on blogs and forums and they will open up a ton of emails every day. Online is the best place for you to personalise your communication and reach them exactly where they are at,’ said du Bruyn.
To find out more on the importance of digital marketing, watch du Bruyn’s Modern Marketing TrendCamp video below. Subscribe to our YouTube channel for more informative content like this.