Tractor Outdoor and UrbanSigns have announced ‘urbantrac’ – a partnership between the two companies to profoundly redefine their DOOH portfolio within Cape Town.
‘It is my pleasure to announce that UrbanSigns and Tractor Outdoor are now a fully formed partnership. We have together put in a tremendous amount of hard work and I am confident in Tractor’s expertise and knowledge of the OOH industry and I look forward to future developments,’ said Antony Urbaniak, owner of UrbanSigns.
Ben Harris, Rights and Development Director at Tractor Outdoor said, ‘We are proud to join forces with Urban Signs. With DOOH growing rapidly in the OOH sector there is no doubt that we as media owners need to evolve and keep up with the latest trends within the industry. By collaborating we are merging our large-scale portfolios and expertise to allow our clients to target multiple key locations aimed at their target market and maximising their unique reach.’
An exclusive digital screen located along the M5 highway in Cape Town is one of the first DOOH additions to the ‘urbantrac’ trademark. With the addition of this screen, it now takes Tractor’s digital portfolio growth up to nine screens this year alone.