TikTok has signed its first African influencer platform partnership with Webfluential. Brands and agencies are now able to collaborate with TikTok creators for paid influencer campaigns, based on each influencer’s reach, resonance and relevance to the partner brand.
Boniswa Sidwaba, TikTok Content Operations Manager, Africa said, ‘TikTok’s unique creator engagement solutions and immersive formats reach and engage audiences in innovative new ways. We selected Webfluential as our partner in Africa to bring our offering to African brands and agencies at scale.’
With new and innovative ways to engage African audiences, TikTok’s growth in Africa shows no sign of slowing down. This partnership is set to bolster TikTok’s position among the communication mix for brands on the continent. With Webfluential already connected to 500 million fans and followers across Africa, the partnership with TikTok extends the potential for brands to tap into the 1.2 billion-strong African audience to help inspire creativity and bring joy.
‘TikTok enables creator-led brand engagement that is relatable and authentic, simple and entertaining, allowing brands to supercharge audience engagement. Coupled with influencer strategy and our influencer expertise at the Nfinity group – Webfluential’s local execution partner – we can now work with brands and top TikTok creators to engage new audiences,’ said Greg Bailie, Lead Client Partner at Webfluential South Africa.
‘With access to influencers across eight different channels and a combined audience of over two billion people, the addition of TikTok as a Webfluential channel means that our customers and agencies will be able to work with the top TikTok talent and boost the uniquely talented creator economy in Africa,’ said Ryan Silberman, CEO of Webfluential.