Pendoring is a platform that embraces country and industry to promote, unify and celebrate the richness of South Africa’s creative content in all its indigenous languages. Endorsed by UNESCO (The United Nations Educational, Scientific and Cultural Organisation).
‘Pendoring’s campaign line this year was MzansiGlots Unite – and they really did,’ said Eben Keun, Pendoring’s GM, ‘We saw an impressive growth in entries from 2020 to 2021, with numerous entries displaying both exceptional use of our indigenous languages and clever cultural insight. We are especially proud to see entries from the publishing industry continue to grow, particularly the number of children’s book entries in the Publication Design category, which is encouraging considering the importance of home languages at the early childhood development level.’
Boniswa Pezisa, Pendoring Jury President said, ‘The 2021 Pendoring Award competition saw an increase in the total number of entries, as well as the quality of work entered – the competition entries grew by a phenomenal 24% with digital communications outgrowing the rest of the categories.
‘Thank you judges for your selfless contribution in making the 2021 Pendoring the success it is.’
Winners will be announced at a virtual ceremony on 4 November 2021. See more on www.pendoring.co.za or the Facebook page (@PendoringAdvertisingAwards), or follow @Pendoring_ on Twitter or Instagram: pendoring_za.
Added Heidi Brauer, Chief Marketing Officer of headline sponsor, Hollard, ‘The judges really have done an amazing job, as have all these incredible finalists. We look forward to celebrating the winners on 4 November, but we hope that all our 2021 entrants take away renewed belief in the power of indigenous language communication to truly inspire, energise and ultimately enable better futures for all South Africans.’
The finalists are: