The DUKE Group Announces Business Impact Index Rankings

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The DUKE Group Announces Business Impact Index Rankings
Shannon Delaporte, Managing Director of Mark1.

The MMA SMARTIES Business Impact Index (BII) ranks the marketing industry’s top agencies, brands, advertisers and solution providers who are driving the most significant business impact around the globe through modern marketing campaigns, specifically in the digital arena.

The DUKE Group has shared their rankings announced at the MMA SMARTIES Business Impact Index Africa (BII). Across the Group, DUKE achieved three awards in the top five for Africa, and two awards in the top 10 for EMEA, as follows:

Africa

– Creative Agency: DUKE ranked 3rd place.
– Digital/Social Agency: Mark1 joint 2nd and Dialogue 5th place.
– Agency Networks: DUKE Group 1st place.

EMEA

– Creative Agency: DUKE 8th place.
– Digital and Social: Mark1 2nd place, Dialogue 7th place.

A proprietary methodology developed in collaboration with WARC, a global authority on advertising and media effectiveness, is used to determine business impact. The methodology analyses the finalist and award-winning campaigns from the prior year’s SMARTIES Awards competitions. Attracting thousands of entries from around the globe, the index recognises the best of the best.

Shannon Delaporte, Managing Director of Mark1 commented, ‘What I love about this award is that it focuses on business results, which gives us an opportunity to really demonstrate our expertise in a way that shows how we help our clients grow and achieve their business goals. In the BII rankings, we received awards across various disciplines within the DUKE Group, which beautifully outlines the fact that we work effectively as an integrated team. Team effort all the way.’

The DUKE Group is a full-service communications company comprising of the following independent, award-winning agencies: DUKE, Dialogue, Mark1, Duchess, NUDE and Champ.

DUKE GROUP
+27 21 421 4239
www.duke.co.za