Four hundred of SA’s top industry leaders from the corporate and agency sectors gathered at the 11th annual New Generation Awards’ prestigious gala awards ceremony, held on 27 September 2023 at the Hilton Hotel. The event was proudly sponsored by Standard Bank and Wunderman Thompson South Africa. Modern Marketing is a proud media partner of the event.
The show was hosted by Thabiso Bapela and featured entertainment from SA’s number one Beat Boxer, Morgan Beatbox.
Stephen Paxton, founder of the awards, said, ‘We saw 400 combined entries submitted this year from a total of 80 corporates, agencies and individuals; a testament to South Africa’s continued growth within the digital and online tech sectors.’
There was a greater focus on influencer marketing and content-driven campaigns to target audiences and promote brands, with teams becoming more technically minded, resulting in smarter strategies across multiple platforms. The use of clever content drove exciting conversations with high engagement among the communities. The results achieved across several campaigns have been phenomenal.
The top five categories entered this year include:
– Best Low Budget Campaign.
– Best Influencer Marketing Campaign by an Agency.
– Excellence in Content Marketing.
– Most Innovative use of Social and Digital Media by a Large Agency.
– Best Integrated Marketing Campaign by an Agency.
For the main overall awards, there were a new set of winners this year which included: AAA School of Advertising taking the top spot in the Overall Student Group of the Year award, sponsored by Standard Bank; Dipuo Tshoagong from Wunderman Thompson, who won Best Community Manager of the Year; MJ Khan from Sasol scooping Digital Marketer of the Year; NightVision by Dentsu taking Online Strategy of the Year; Nando’s SA by VMLY&R flame grilling the Digital Brand of the Year; The Digital Plug who won Small Agency of the Year and VMLY&R taking top honours as the Med-Large Agency of the Year; with Nando’s SA by VMLY&R bagging the Overall Social & Digital Corporate of the Year Award.
Paxton concluded, ‘I would like to thank every one of you who entered the awards and made it as finalists. You outdid yourselves and showcased some truly exceptional work. To our 21 esteemed judges, who each marked on average 75 entries, thank you so much for your expertise, time, and efforts.’
‘A big thank you to our media partners Modern Marketing, our Gold Sponsor Standard Bank, and for the fifth year running, our Bronze sponsor Wunderman Thompson South Africa. Your ongoing support is invaluable and greatly appreciated, it goes a long way towards helping New Gen create memorable events.’
The 2023 New Gen Winners Include:
|
CORPORATE CATEGORIES: |
|||
|
GOLD WINNER 2023 |
Best Revenue Generating Marketing Campaign or Event – Sponsored by Wunderman Thompson South Africa |
Nando’s SA |
VMLY&R South Africa Nando’s Bright Sides |
|
GOLD WINNER 2023 |
Paramount |
8909 The Monetisation Project |
|
|
SILVER WINNER 2023 |
KFC |
Playmakers Sponsorship, Ogilvy, Mindshare, Hearts and Science KFC Fryhard Fans Fueled by KFC Delivery+ |
|
|
BRONZE WINNER 2023 |
Vodacom |
VMLY&R South Africa Unlock Your Summer |
|
|
BRONZE WINNER 2023 |
Bonitas Medical Fund |
Adclick Africa Bonitas Price Freeze Campaign |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Social Media Reach from an Event/Activation – Sponsored by Standard Bank |
ICC |
Levergy ICC Women’s T20 World Cup 2023 |
|
SILVER WINNER 2023 |
SuperSport |
Playmakers Sponsorship & FuturePlay Sounds of the World Cup |
|
|
BRONZE WINNER 2023 |
SuperSport |
Levergy SuperSport 2023 FIFA World Cup |
|
|
BRONZE WINNER 2023 |
AB InBev Africa |
Corona Corona Sunsets Festival World Tour |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Online Competition |
The Coca-Cola Company |
Wunderman Thompson South Africa #WhatTheFanta Flavour Search |
|
SILVER WINNER 2023 |
Mr Price |
#MrPriceEverydayViral TikTok Campaign |
|
|
BRONZE WINNER 2023 |
AMSTEL |
Kasinomics & Mobitainment AMSTEL THE ENTREPRENEUR |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Most Innovative App Developed by a Corporate – Sponsored by Wunderman Thompson South Africa |
Shyft |
Standard Bank South Africa
|
|
SILVER WINNER 2023 |
Daily Maverick |
Flow Communications The Gathering |
|
|
BRONZE WINNER 2023 |
CarSpa AutoWash |
Flow Communications CarSpa AI Loyalty Campaign |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Use of Technical Innovation |
Trophy Stout |
Dentsu Creative Trophy Reclaim your DNA |
|
SILVER WINNER 2023 |
Nando’s SA |
VMLY&R South Africa Nando’s Bright Sides |
|
|
BRONZE WINNER 2023 |
DStv (MultiChoice) |
Helm DStv Assist |
|
|
BRONZE WINNER 2023 |
Absa Home Loans |
Dentsu Loadshedding Solutions (NightVision) |
|
|
BRONZE WINNER 2023 |
Absa |
Lumico Absa Nampo VR |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Low Budget Campaign – Sponsored by Standard Bank |
Paramount |
8909 The Monetisation Project |
|
SILVER WINNER 2023 |
Jacaranda FM |
Safe Space |
|
|
BRONZE WINNER 2023 |
CarSpa AutoWash |
Flow Communications CarSpa AI Loyalty Campaign |
|
|
BRONZE WINNER 2023 |
Burger King |
Grey Advertising Africa #KINGSIZE BUDGET SPEECH |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Mobile Marketing Excellence |
Vodacom |
VMLY&R South Africa Hearing Challenge |
|
SILVER WINNER 2023 |
Nando’s SA |
VMLY&R South Africa Nando’s Bright Sides |
|
|
BRONZE WINNER 2023 |
Standard Bank South Africa |
Mindshare, M&C Saatchi Abel, 2Stories Shyft Global Money App |
|
|
BRONZE WINNER 2023 |
AMSTEL |
Kasinomics & Mobitainment AMSTEL THE ENTREPRENEUR |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Blogging Excellence – Sponsored by Wunderman Thompson South Africa |
Women Presidents Organization |
Flow Communications Grow WPO Campaign |
|
SILVER WINNER 2023 |
Sandton Central |
FGX Studios
|
|
|
BRONZE WINNER 2023 |
Sanlam |
Machine Sanlam Reality – Wealth Sense Blog |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Most Innovative Use of Social and Digital Media |
Paramount |
8909 The Monetisation Project |
|
SILVER WINNER 2023 |
Nando’s SA |
VMLY&R South Africa Nando’s Bright Sides |
|
|
BRONZE WINNER 2023 |
Mr Price |
#MrPriceEverydayViral TikTok Campaign |
|
|
BRONZE WINNER 2023 |
Vodacom |
VMLY&R South Africa Hearing Challenge |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Most Innovative Gamification Campaign |
Xbox – Microsoft |
Clockwork Wakanda Forever |
|
SILVER WINNER 2023 |
Xbox – Microsoft |
Clockwork Hogwarts Legacy |
|
|
BRONZE WINNER 2023 |
Himalaya |
Rookdigital
|
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Community Engagement Award – Sponsored by Standard Bank |
AMSTEL |
Kasinomics & Mobitainment AMSTEL THE ENTREPRENEUR |
|
GOLD WINNER 2023 |
Bain’s Whisky |
Hoorah Digital Pata Pata Reimagined |
|
|
SILVER WINNER 2023 |
Vodacom |
VMLY&R South Africa Hearing Challenge |
|
|
SILVER WINNER 2023 |
Xbox – Microsoft |
Clockwork Wakanda Forever |
|
|
BRONZE WINNER 2023 |
Unilever |
Oliver Marketing (Ustudio) Dove Men+Care Try A Little Care |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Excellence in Content Marketing |
Paramount |
8909 The Monetisation Project |
|
SILVER WINNER 2023 |
Nando’s SA |
VMLY&R South Africa Nando’s Bright Sides |
|
|
SILVER WINNER 2023 |
SA Tourism |
Wunderman Thompson South Africa #XibelaniMoves |
|
|
BRONZE WINNER 2023 |
DStv |
Duma Collective MultiChoice – Origins |
|
|
BRONZE WINNER 2023 |
Toyota Gaming Engine |
HaveYouHeard Group TTGE Survive to Drive |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Online PR Campaign – Sponsored by Wunderman Thompson South Africa |
Nivea |
DNA Brand Architects #ForYourShadeOfBeautiful |
|
SILVER WINNER 2023 |
Nedbank |
Levergy #NedbankRunified for Mental Health |
|
|
SILVER WINNER 2023 |
Nelson Mandela Foundation |
Flow Communications 20th Nelson Mandela Annual Lecture |
|
|
BRONZE WINNER 2023 |
AACL |
The Hardy Boys – a Wunderman Thompson Company Senior Pawfessionals |
|
|
BRONZE WINNER 2023 |
Unilever |
Oliver Marketing (Ustudio) Dove Men+Care Try A Little Care |
|
|
BRONZE WINNER 2023 |
Jameson |
Rapt Creative Jameson Select Reserve Select Supper Circle |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Integrated Marketing Campaign |
Trophy Stout |
Dentsu Creative Trophy Reclaim your DNA |
|
GOLD WINNER 2023 |
Stimorol |
Saatchi & Saatchi Stimorol Flow.Lab |
|
|
SILVER WINNER 2023 |
ICC |
Levergy ICC Women’s T20 World Cup 2023 |
|
|
BRONZE WINNER 2023 |
KFC |
Playmakers Sponsorship, Ogilvy, Mindshare, Hearts and Science KFC Fryhard Fans Fueled by KFC Delivery+ |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Most Viral Campaign |
SA Tourism |
Wunderman Thompson South Africa #XibelaniMoves |
|
GOLD WINNER 2023 |
P&G |
EssenceMediaCom Gillette-Indoda Can Shave |
|
|
SILVER WINNER 2023 |
SuperSport |
Playmakers Sponsorship & FuturePlay Sounds of the World Cup |
|
|
SILVER WINNER 2023 |
Mr Price |
Mr Price Value Campaign |
|
|
BRONZE WINNER 2023 |
Nando’s SA |
VMLY&R South Africa Voice of The People |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Use of Social Media to Research and Evaluate |
Paramount |
8909 The Monetisation Project |
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Influencer Marketing Campaign |
Nedbank |
Levergy Nedbank YouthX |
|
SILVER WINNER 2023 |
SuperSport |
Playmakers Sponsorship & FuturePlay Sounds of the World Cup |
|
|
BRONZE WINNER 2023 |
Mr Price |
#MrPriceEverydayViral TikTok Campaign |
|
|
|
|
|
|
|
BRONZE WINNER 2023 |
Best Use of AI in Marketing Campaign Award – Sponsored by Wunderman Thompson South Africa |
DStv (MultiChoice) |
Helm DStv Assist |
|
|
|
||
|
AGENCY CATEGORIES: |
|
|
|
|
|
|
||
|
GOLD WINNER 2023 |
Best Augmented Reality Marketing Campaign by an Agency |
Dentsu Creative |
Trophy Stout Trophy Reclaim your DNA |
|
SILVER WINNER 2023 |
Dentsu Performance |
Absa Absa Abby Virtual Assistant |
|
|
BRONZE WINNER 2023 |
Zenith Media |
Disney Disney+ Winter Campaign |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Use of Technical Innovation by an Agency |
Hoorah Digital |
Bain’s Whisky Pata Pata Reimagined |
|
SILVER WINNER 2023 |
Grey Advertising Africa |
Savanna Savanna Gugu |
|
|
BRONZE WINNER 2023 |
Grey Advertising Africa |
Savanna Savanna Dry Goods |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Most Innovative App Developed by an Agency |
Flow Communications |
Daily Maverick The Gathering |
|
GOLD WINNER 2023 |
Kilmer & Cruise |
Hill’s Pet Nutrition Hill’s Pet Matchmaker |
|
|
SILVER WINNER 2023 |
Byte Orbit |
Standard Bank South Africa Shyft |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Most Viral Campaign by an Agency |
Dentsu Creative |
Trophy Stout Trophy Reclaim your DNA |
|
SILVER WINNER 2023 |
Wunderman Thompson South Africa |
Nestlé How do you eat a Kit Kat? |
|
|
BRONZE WINNER 2023 |
Woolworths W Agency |
Woolworths WRewards Get a card. Get the wow |
|
|
BRONZE WINNER 2023 |
Mindshare, M&C Saatchi, Wunderman Thompson, Clockwork |
Standard Bank South Africa 10% Millionaires |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Most Innovative Social and Digital Media by a Small Agency |
Hellosquare |
KOO Emoji Eats |
|
SILVER WINNER 2023 |
Stratitude |
Chas Everitt CHAS EVERITT GO |
|
|
BRONZE WINNER 2023 |
The Digital Plug |
Hollard #Amabreadwinner Phase 2 |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Most Innovative Social and Digital Media by a Med-Large Agency |
VMLY&R South Africa |
Nando’s SA Nando’s Bright Sides |
|
SILVER WINNER 2023 |
Wunderman Thompson South Africa |
The Coca-Cola Company #WhatTheFanta Flavour Search |
|
|
BRONZE WINNER 2023 |
Dentsu Creative and Carat |
NIVEA Wear Your Skin With Pride |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Influencer Marketing Campaign by an Agency |
Playmakers Sponsorship & FuturePlay |
SuperSport Sounds of the World Cup |
|
SILVER WINNER 2023 |
Wunderman Thompson South Africa |
Nestlé How do you eat a Kit Kat? |
|
|
BRONZE WINNER 2023 |
Machine |
Spotify Ons Praat Nie Afrikaans Nie, Ons Sing Dit |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Integrated Marketing Campaign by an Agency |
Levergy |
ICC ICC Women’s T20 World Cup 2023 |
|
SILVER WINNER 2023 |
Playmakers Sponsorship & FuturePlay |
SuperSport Africa XI |
|
|
SILVER WINNER 2023 |
Wunderman Thompson South Africa |
The Coca-Cola Company #WhatTheFanta Flavour Search |
|
|
BRONZE WINNER 2023 |
Hoorah Digital |
Bain’s Whisky Pata Pata Reimagined |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Blogging Excellence by an Agency |
New Media |
Vodacom Vodacom now! blog |
|
SILVER WINNER 2023 |
Flow Communications |
Women Presidents Organization Grow WPO Campaign |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Use of AI in Marketing Campaign Award by an Agency – Sponsored by Standard Bank |
Grey Advertising Africa |
Savanna Savanna Gugu |
|
SILVER WINNER 2023 |
Zenith Media |
VISA VISA P2P |
|
|
BRONZE WINNER 2023 |
Flow Communications |
CarSpa AutoWash CarSpa AI Loyalty Campaign |
|
|
|
|
||
|
ONLINE MEDIA & TOOLS CATEGORIES: |
|
|
|
|
|
|
||
|
BRONZE WINNER 2023 |
Best Intranet |
PLP Group |
Stratitude PLP UNIVERSE |
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Corporate Website |
Two Oceans Aquarium |
Flow Communications Two Oceans Aquarium Website |
|
SILVER WINNER 2023 |
Bain’s Whisky |
Hoorah Digital Bain’s Cocktail Studio |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Marketing Automation Campaign |
Sanlam |
Machine Sanlam Reality Open Market Acquisition |
|
SILVER WINNER 2023 |
CarSpa AutoWash |
Flow Communications CarSpa AI Loyalty Campaign |
|
|
BRONZE WINNER 2023 |
ROAR AFRICA |
2Stories The Greatest Safari on Earth |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Online Newsletter |
DARE! |
Havas South Africa Dare #8 Mind Your Language |
|
SILVER WINNER 2023 |
Good Work Foundation |
Flow Communications Reimagine Education newsletter |
|
|
BRONZE WINNER 2023 |
Sanlam |
Machine Sanlam Retail Mass |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Use of Podcast/Vlog to Promote a Brand or Event – Sponsored by Standard Bank |
Jacaranda FM |
True Crime South Africa Die Afrikaanse weergawe |
|
SILVER WINNER 2023 |
MultiChoice Group |
kykNET Podcast |
|
|
SILVER WINNER 2023 |
Nestlé |
Wunderman Thompson South Africa How do you eat a Kit Kat? |
|
|
BRONZE WINNER 2023 |
LegalWise |
The Digital Plug Youth Month Campaign |
|
|
BRONZE WINNER 2023 |
Markets.com |
CliffCentral.com Markets Mondays |
|
|
|
|
|
|
|
GOLD WINNER 2023 |
Best Online Magazine/Newspaper |
Nutun Digital Business Services |
Machine From TCR Ngage to Nutun Ngage |
|
SILVER WINNER 2023 |
Sanlam |
Machine Sanlam Connect |
|
|
BRONZE WINNER 2023 |
Corruption Watch |
Clockwork
|
|
|
|
|
||
|
STUDENT CATEGORY |
|
|
|
|
|
|
||
|
GOLD WINNER 2023 |
The New Generation Overall Student Group of the Year Award – Sponsored by Standard Bank |
AAA School of Advertising |
Ladles of Love |
|
|
|
||
|
MAIN OVERALL AWARD CATEGORIES: |
|
|
|
|
|
|
||
|
GOLD WINNER 2023 |
The New Generation Best Agency Community Engagement Manager of the Year Award |
Dipuo Tshoagong |
Wunderman Thompson South Africa
|
|
GOLD WINNER 2023 |
The New Generation Digital Marketer of the Year Award – Sponsored by Standard Bank |
MJ Khan |
Sasol
|
|
GOLD WINNER 2023 |
The New Generation Online Strategy of the Year Award – Sponsored by Standard Bank |
NightVision |
Dentsu AdTech Solution |
|
GOLD WINNER 2023 |
The New Generation Digital Brand of the Year Award – Sponsored by Standard Bank |
Nando’s SA |
VMLY&R South Africa
|
|
GOLD WINNER 2023 |
The New Generation Small Agency of the Year Award |
The Digital Plug |
|
|
GOLD WINNER 2023 |
The New Generation Med-Large Agency of the Year Award |
VMLY&R South Africa |
|
|
GOLD WINNER 2023 |
The New Generation Overall Social & Digital Corporate of the Year Award – Sponsored by Wunderman Thompson South Africa |
Nando’s SA |
VMLY&R South Africa
|
NEW GENERATION AWARDS
https://www.newgenawards.co.za
