The 2023 New Generation Awards Winners Have Been Announced

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The 2023 New Generation Awards Winners Have Been Announced

Four hundred of SA’s top industry leaders from the corporate and agency sectors gathered at the 11th annual New Generation Awards’ prestigious gala awards ceremony, held on 27 September 2023 at the Hilton Hotel. The event was proudly sponsored by Standard Bank and Wunderman Thompson South Africa. Modern Marketing is a proud media partner of the event.

The show was hosted by Thabiso Bapela and featured entertainment from SA’s number one Beat Boxer, Morgan Beatbox.

Stephen Paxton, founder of the awards, said, ‘We saw 400 combined entries submitted this year from a total of 80 corporates, agencies and individuals; a testament to South Africa’s continued growth within the digital and online tech sectors.’

There was a greater focus on influencer marketing and content-driven campaigns to target audiences and promote brands, with teams becoming more technically minded, resulting in smarter strategies across multiple platforms. The use of clever content drove exciting conversations with high engagement among the communities. The results achieved across several campaigns have been phenomenal.

The top five categories entered this year include:
– Best Low Budget Campaign.
– Best Influencer Marketing Campaign by an Agency.
– Excellence in Content Marketing.
– Most Innovative use of Social and Digital Media by a Large Agency.
– Best Integrated Marketing Campaign by an Agency.

For the main overall awards, there were a new set of winners this year which included: AAA School of Advertising taking the top spot in the Overall Student Group of the Year award, sponsored by Standard Bank; Dipuo Tshoagong from Wunderman Thompson, who won Best Community Manager of the Year; MJ Khan from Sasol scooping Digital Marketer of the Year; NightVision by Dentsu taking Online Strategy of the Year; Nando’s SA by VMLY&R flame grilling the Digital Brand of the Year; The Digital Plug who won Small Agency of the Year and VMLY&R taking top honours as the Med-Large Agency of the Year; with Nando’s SA by VMLY&R bagging the Overall Social & Digital Corporate of the Year Award.

Paxton concluded, ‘I would like to thank every one of you who entered the awards and made it as finalists. You outdid yourselves and showcased some truly exceptional work. To our 21 esteemed judges, who each marked on average 75 entries, thank you so much for your expertise, time, and efforts.’

‘A big thank you to our media partners Modern Marketing, our Gold Sponsor Standard Bank, and for the fifth year running, our Bronze sponsor Wunderman Thompson South Africa. Your ongoing support is invaluable and greatly appreciated, it goes a long way towards helping New Gen create memorable events.’

The 2023 New Gen Winners Include:

CORPORATE  CATEGORIES:

GOLD WINNER 2023

Best Revenue Generating Marketing Campaign or Event – Sponsored by Wunderman Thompson South Africa 

Nando’s SA

VMLY&R South Africa

Nando’s Bright Sides

GOLD WINNER 2023

Paramount

8909

The Monetisation Project

SILVER WINNER 2023

KFC

Playmakers Sponsorship, Ogilvy, Mindshare, Hearts and Science

KFC Fryhard Fans Fueled by KFC Delivery+

BRONZE WINNER 2023

Vodacom

VMLY&R South Africa

Unlock Your Summer

BRONZE WINNER 2023

Bonitas Medical Fund

Adclick Africa

Bonitas Price Freeze Campaign

GOLD WINNER 2023

Best Social Media Reach from an Event/Activation – Sponsored by Standard Bank

ICC

Levergy

ICC Women’s T20 World Cup 2023

SILVER WINNER 2023

SuperSport

Playmakers Sponsorship & FuturePlay

Sounds of the World Cup

BRONZE WINNER 2023

SuperSport

Levergy

SuperSport 2023 FIFA World Cup

BRONZE WINNER 2023

AB InBev Africa

Corona

Corona Sunsets Festival World Tour

GOLD WINNER 2023

Best Online Competition

The Coca-Cola Company

Wunderman Thompson South Africa

#WhatTheFanta Flavour Search

SILVER WINNER 2023

Mr Price

#MrPriceEverydayViral TikTok Campaign

BRONZE WINNER 2023

AMSTEL

Kasinomics & Mobitainment

AMSTEL THE ENTREPRENEUR

GOLD WINNER 2023

Most Innovative App Developed by a Corporate – Sponsored by Wunderman Thompson South Africa

Shyft

Standard Bank South Africa

SILVER WINNER 2023

Daily Maverick

Flow Communications

The Gathering

BRONZE WINNER 2023

CarSpa AutoWash

Flow Communications

CarSpa AI Loyalty Campaign

GOLD WINNER 2023

Best Use of Technical Innovation

Trophy Stout

Dentsu Creative 

Trophy Reclaim your DNA

SILVER WINNER 2023

Nando’s SA

VMLY&R South Africa

Nando’s Bright Sides

BRONZE WINNER 2023

DStv (MultiChoice)

Helm

DStv Assist

BRONZE WINNER 2023

Absa Home Loans

Dentsu

Loadshedding Solutions (NightVision)

BRONZE WINNER 2023

Absa

Lumico

Absa Nampo VR 

GOLD WINNER 2023

Best Low Budget Campaign – Sponsored by Standard Bank

Paramount

8909

The Monetisation Project

SILVER WINNER 2023

Jacaranda FM

Safe Space

BRONZE WINNER 2023

CarSpa AutoWash

Flow Communications

CarSpa AI Loyalty Campaign

BRONZE WINNER 2023

Burger King

Grey Advertising Africa

#KINGSIZE BUDGET SPEECH

GOLD WINNER 2023

Mobile Marketing Excellence

Vodacom

VMLY&R South Africa

Hearing Challenge

SILVER WINNER 2023

Nando’s SA

VMLY&R South Africa

Nando’s Bright Sides

BRONZE WINNER 2023

Standard Bank South Africa

Mindshare, M&C Saatchi Abel, 2Stories

Shyft Global Money App

BRONZE WINNER 2023

AMSTEL

Kasinomics & Mobitainment

AMSTEL THE ENTREPRENEUR

GOLD WINNER 2023

Blogging Excellence – Sponsored by Wunderman Thompson South Africa

Women Presidents Organization

Flow Communications

Grow WPO Campaign

SILVER WINNER 2023

Sandton Central

FGX Studios

BRONZE WINNER 2023

Sanlam

Machine

Sanlam Reality – Wealth Sense Blog

GOLD WINNER 2023

Most Innovative Use of Social and Digital Media

Paramount

8909

The Monetisation Project

SILVER WINNER 2023

Nando’s SA

VMLY&R South Africa

Nando’s Bright Sides

BRONZE WINNER 2023

Mr Price

#MrPriceEverydayViral TikTok Campaign

BRONZE WINNER 2023

Vodacom

VMLY&R South Africa

Hearing Challenge

GOLD WINNER 2023

Most Innovative Gamification Campaign

Xbox – Microsoft

Clockwork

Wakanda Forever

SILVER WINNER 2023

Xbox – Microsoft

Clockwork

Hogwarts Legacy

BRONZE WINNER 2023

Himalaya

Rookdigital

GOLD WINNER 2023

Best Community Engagement Award – Sponsored by Standard Bank

AMSTEL

Kasinomics & Mobitainment

AMSTEL THE ENTREPRENEUR

GOLD WINNER 2023

Bain’s Whisky

Hoorah Digital

Pata Pata Reimagined

SILVER WINNER 2023

Vodacom

VMLY&R South Africa

Hearing Challenge

SILVER WINNER 2023

Xbox – Microsoft

Clockwork

Wakanda Forever

BRONZE WINNER 2023

Unilever

Oliver Marketing (Ustudio)

Dove Men+Care Try A Little Care

GOLD WINNER 2023

Excellence in Content Marketing

Paramount

8909

The Monetisation Project

SILVER WINNER 2023

Nando’s SA

VMLY&R South Africa

Nando’s Bright Sides

SILVER WINNER 2023

SA Tourism

Wunderman Thompson South Africa

#XibelaniMoves

BRONZE WINNER 2023

DStv

Duma Collective

MultiChoice – Origins

BRONZE WINNER 2023

Toyota Gaming Engine

HaveYouHeard Group

TTGE Survive to Drive

GOLD WINNER 2023

Best Online PR Campaign – Sponsored by Wunderman Thompson South Africa

Nivea

DNA Brand Architects

#ForYourShadeOfBeautiful

SILVER WINNER 2023

Nedbank

Levergy

#NedbankRunified for Mental Health

SILVER WINNER 2023

Nelson Mandela Foundation

Flow Communications

20th Nelson Mandela Annual Lecture

BRONZE WINNER 2023

AACL

The Hardy Boys – a Wunderman Thompson Company

Senior Pawfessionals 

BRONZE WINNER 2023

Unilever

Oliver Marketing (Ustudio)

Dove Men+Care Try A Little Care

BRONZE WINNER 2023

Jameson

Rapt Creative

Jameson Select Reserve Select Supper Circle

GOLD WINNER 2023

Best Integrated Marketing Campaign

Trophy Stout

Dentsu Creative 

Trophy Reclaim your DNA

GOLD WINNER 2023

Stimorol

Saatchi & Saatchi

Stimorol Flow.Lab

SILVER WINNER 2023

ICC

Levergy

ICC Women’s T20 World Cup 2023

BRONZE WINNER 2023

KFC

Playmakers Sponsorship, Ogilvy, Mindshare, Hearts and Science

KFC Fryhard Fans Fueled by KFC Delivery+

GOLD WINNER 2023

Most Viral Campaign

SA Tourism

Wunderman Thompson South Africa

#XibelaniMoves

GOLD WINNER 2023

P&G

EssenceMediaCom

Gillette-Indoda Can Shave

SILVER WINNER 2023

SuperSport

Playmakers Sponsorship & FuturePlay

Sounds of the World Cup

SILVER WINNER 2023

Mr Price

Mr Price Value Campaign

BRONZE WINNER 2023

Nando’s SA

VMLY&R South Africa

Voice of The People 

GOLD WINNER 2023

Best Use of Social Media to Research and Evaluate

Paramount

8909

The Monetisation Project

GOLD WINNER 2023

Best Influencer Marketing Campaign

Nedbank

Levergy

Nedbank YouthX

SILVER WINNER 2023

SuperSport

Playmakers Sponsorship & FuturePlay

Sounds of the World Cup

BRONZE WINNER 2023

Mr Price

#MrPriceEverydayViral TikTok Campaign

BRONZE WINNER 2023

Best Use of AI in Marketing Campaign Award – Sponsored by Wunderman Thompson South Africa

DStv (MultiChoice)

Helm

DStv Assist

AGENCY CATEGORIES:

GOLD WINNER 2023

Best Augmented Reality Marketing Campaign by an Agency

Dentsu Creative

Trophy Stout

Trophy Reclaim your DNA

SILVER WINNER 2023

Dentsu Performance

Absa

Absa Abby Virtual Assistant

BRONZE WINNER 2023

Zenith Media

Disney

Disney+ Winter Campaign

 

GOLD WINNER 2023

Best Use of Technical Innovation by an Agency

Hoorah Digital

Bain’s Whisky

Pata Pata Reimagined

SILVER WINNER 2023

Grey Advertising Africa

Savanna

Savanna Gugu

BRONZE WINNER 2023

Grey Advertising Africa

Savanna

Savanna Dry Goods

 

GOLD WINNER 2023

Most Innovative App Developed by an Agency

Flow Communications

Daily Maverick

The Gathering

GOLD WINNER 2023

Kilmer & Cruise

Hill’s Pet Nutrition

Hill’s Pet Matchmaker

SILVER WINNER 2023

Byte Orbit

Standard Bank South Africa

Shyft

 

GOLD WINNER 2023

Most Viral Campaign by an Agency

Dentsu Creative 

Trophy Stout

Trophy Reclaim your DNA

SILVER WINNER 2023

Wunderman Thompson South Africa

Nestlé

How do you eat a Kit Kat?

BRONZE WINNER 2023

Woolworths W Agency

Woolworths

WRewards Get a card. Get the wow

BRONZE WINNER 2023

Mindshare, M&C Saatchi, Wunderman Thompson, Clockwork 

Standard Bank South Africa

10% Millionaires

 

GOLD WINNER 2023

Most Innovative Social and Digital Media by a Small Agency

Hellosquare

KOO

Emoji Eats

SILVER WINNER 2023

Stratitude 

Chas Everitt

CHAS EVERITT GO

BRONZE WINNER 2023

The Digital Plug

Hollard

#Amabreadwinner Phase 2

 

GOLD WINNER 2023

Most Innovative Social and Digital Media by a Med-Large Agency

VMLY&R South Africa

Nando’s SA

Nando’s Bright Sides

SILVER WINNER 2023

Wunderman Thompson South Africa

The Coca-Cola Company

#WhatTheFanta Flavour Search

BRONZE WINNER 2023

Dentsu Creative and Carat

NIVEA

Wear Your Skin With Pride

 

GOLD WINNER 2023

Best Influencer Marketing Campaign by an Agency

Playmakers Sponsorship & FuturePlay

SuperSport

Sounds of the World Cup

SILVER WINNER 2023

Wunderman Thompson South Africa

Nestlé

How do you eat a Kit Kat?

BRONZE WINNER 2023

Machine

Spotify

Ons Praat Nie Afrikaans Nie, Ons Sing Dit

 

GOLD WINNER 2023

Best Integrated Marketing Campaign by an Agency

Levergy

ICC

ICC Women’s T20 World Cup 2023

SILVER WINNER 2023

Playmakers Sponsorship & FuturePlay

SuperSport

Africa XI

SILVER WINNER 2023

Wunderman Thompson South Africa

The Coca-Cola Company

#WhatTheFanta Flavour Search

BRONZE WINNER 2023

Hoorah Digital

Bain’s Whisky

Pata Pata Reimagined

 

GOLD WINNER 2023

Blogging Excellence by an Agency

New Media

Vodacom

Vodacom now! blog

SILVER WINNER 2023

Flow Communications

Women Presidents Organization

Grow WPO Campaign

GOLD WINNER 2023

Best Use of AI in Marketing Campaign Award by an Agency – Sponsored by Standard Bank

Grey Advertising Africa

Savanna

Savanna Gugu

SILVER WINNER 2023

Zenith Media

VISA

VISA P2P

BRONZE WINNER 2023

Flow Communications

CarSpa AutoWash

CarSpa AI Loyalty Campaign

ONLINE MEDIA & TOOLS CATEGORIES:

BRONZE WINNER 2023

Best Intranet 

PLP Group

Stratitude 

PLP UNIVERSE

GOLD WINNER 2023

Best Corporate Website

Two Oceans Aquarium

Flow Communications

Two Oceans Aquarium Website 

SILVER WINNER 2023

Bain’s Whisky

Hoorah Digital

Bain’s Cocktail Studio

 

GOLD WINNER 2023

Best Marketing Automation Campaign

Sanlam

Machine

Sanlam Reality Open Market Acquisition

SILVER WINNER 2023

CarSpa AutoWash

Flow Communications

CarSpa AI Loyalty Campaign

BRONZE WINNER 2023

ROAR AFRICA

2Stories

The Greatest Safari on Earth

 

GOLD WINNER 2023

Best Online Newsletter

DARE!

Havas South Africa

Dare #8 Mind Your Language

SILVER WINNER 2023

Good Work Foundation

Flow Communications

Reimagine Education newsletter

BRONZE WINNER 2023

Sanlam

Machine

Sanlam Retail Mass

GOLD WINNER 2023

Best Use of Podcast/Vlog to Promote a Brand or Event – Sponsored by Standard Bank

Jacaranda FM

True Crime South Africa

Die Afrikaanse weergawe

SILVER WINNER 2023

MultiChoice Group

kykNET Podcast

SILVER WINNER 2023

Nestlé

Wunderman Thompson South Africa

How do you eat a Kit Kat?

BRONZE WINNER 2023

LegalWise

The Digital Plug

Youth Month Campaign

BRONZE WINNER 2023

Markets.com

CliffCentral.com

Markets Mondays

GOLD WINNER 2023

Best Online Magazine/Newspaper

Nutun Digital Business Services

Machine

From TCR Ngage to Nutun Ngage

SILVER WINNER 2023

Sanlam

Machine

Sanlam Connect

BRONZE WINNER 2023

Corruption Watch

Clockwork

STUDENT CATEGORY

GOLD WINNER 2023

The New Generation Overall Student Group of the Year Award – Sponsored by Standard Bank

AAA School of Advertising

Ladles of Love

MAIN OVERALL AWARD CATEGORIES:

GOLD WINNER 2023

The New Generation Best Agency Community Engagement Manager of the Year Award

Dipuo Tshoagong

Wunderman Thompson South Africa

GOLD WINNER 2023

The New Generation Digital Marketer of the Year Award – Sponsored by Standard Bank

MJ Khan

Sasol

GOLD WINNER 2023

The New Generation Online Strategy of the Year Award – Sponsored by Standard Bank

NightVision

Dentsu

AdTech Solution 

GOLD WINNER 2023

The New Generation Digital Brand of the Year Award – Sponsored by Standard Bank

Nando’s SA

VMLY&R South Africa

GOLD WINNER 2023

The New Generation Small Agency of the Year Award

The Digital Plug

GOLD WINNER 2023

The New Generation Med-Large Agency of the Year Award

VMLY&R South Africa

GOLD WINNER 2023

The New Generation Overall Social & Digital Corporate of the Year Award – Sponsored by Wunderman Thompson South Africa

Nando’s SA

VMLY&R South Africa

 

NEW GENERATION AWARDS
https://www.newgenawards.co.za