Industry leaders will share their expertise and insights in the ever-evolving field of marketing at the free-to-attend Modern Marketing Power Hour, taking place at the Modern Marketing Expo. The sessions will be held on the Balcony in Hall 3 at Gallagher Convention Centre.
Get the latest insights from these industry leaders:
Anisa Fielding, Head of Marketing, IMM Graduate School
Topic: The African Consumer Decoded
Tuesday, 8 September 2026, 12:30-13:30
There is no single ‘African consumer’, and treating more than a billion people as one market is one of the fastest ways for a brand to get Africa wrong. The African Consumer Decoded uses compelling data, surprising marketing facts and real brand examples to unpack the cultural, economic, digital and generational forces shaping consumer behaviour across the continent.
From mobile-first commerce and informal retail to language, identity and community influence, the session reveals why consumers may use the same products very differently across markets. Entertaining, practical and evidence-based, the talk will examine campaigns that connected, campaigns that missed the mark and the lessons marketers can use to build more relevant, credible and effective African marketing strategies. Book your free slot here.
John Faia, General Manager, Mall Ads
Topic: Rethinking Retail Spaces and Retail Marketing
Wednesday, 9 September 2026, 12:30-13:30
As foot traffic patterns shift and e-commerce continues to place pressure on physical retail, malls are having to reinvent their value proposition. This talk explores how treating physical retail space as a structured media network, rather than simply a leasing asset, is reshaping the economics of shopping centres, with implications for retail marketing, and shopper engagement. Book your free slot here.
Tendai Rukwava, Founder and CEO, Coral Communications
Topic: Responsible AI in Marketing: The Governance Framework Every Brand and Agency Needs
Thursday, 10 September 2026, 12:30-13:30
While AI is a powerful tool, PR and marketing should still be human-led. Building a human-led, AI-supported business requires an AI usage policy to set up clear rules and terms of engagement up front. Learn about the frameworks your company should have in place to protect client data, prevent plagiarism, ensure responsible use, and more. Book your free slot here.
Please register online for free attendance to the Modern Marketing Expo, taking place 8-10 September, 9am-5pm at Gallagher Convention Centre. The event is co-located with: Sign Africa, FESPA Africa, Africa Print and Graphics, Print and Sign expos.
MODERN MARKETING EXPO
+27 11 568 1894
https://modernmarketingexpo.co.za
