Spheralytical appointed Shannon Atherfold as its Chief Marketing Officer with effect from 1 June 2020.
Dr Jan van Niekerk, the company’s CEO said, ‘We are excited to welcome Atherfold to the Spheralytical team. We can now truly offer clients everything from A-Z, eliminating the need to consult with multiple agencies. Atherfold, who has 13 years’ experience in the communication’s industry, will help us expand our offering to include expert copywriting, PR, positioning, crisis communications and media training. She will also drive the growth of our data science division, where we will assist clients in analysing and monetising their data.’
Atherfold was previously Head of Digital at global communications consultancy, Instinctif Partners Africa, where she was responsible for the digital, content and creative practice area.
Her focus includes digital audits and strategies, search engine optimisation (SEO), search engine marketing (SEM), social media, web diagnostics and workshops. In addition to being a digital and accredited SEO practitioner, Atherfold has a solid knowledge of corporate communications and public affairs, and is a specialist writer.