Soda Studios Supports African Creative Talent With Real2Virtual Platform


Soda Studios launched Real2virtual, a new independent broadcasting platform in Johannesburg that takes African talent to the world.

Soda Studios is a primary platform for African creatives and producers to bring stories and performances to life with state-of-the-art, relevant and affordable technology, in a creative and fully immersive environment.

The new broadcast hub is designed with the sole purpose of taking African creativity to the world. With an aim to rekindle and further ignite the entertainment industry after the devastating effects of the Covid-19 virus on its players, the studio provides top-notch technology in a safe environment that not only generates a once-off experience for the artist but allows the viewer to watch, engage and act as a co-host alongside some of the finest talent in the country. 

Live digital music shows have been taking off with the great success of late and this is an area Soda Studios have already shown to be a step ahead with regards to production value and quality. Full sets, green-screen graphics, staging and lighting elevate the production and create not only a fantastic spot to perform in but the perfect ‘TV show’ quality, fully immersive experience that brings the energy of the performance right into the home for the viewer through innovative broadcast methods. 

Producers, artists, story-tellers, content creators and new age broadcasters are encouraged to explore, use the space and create their own content and stories, all assisted through to the broadcast.