Sea Monster’s new white-label digital marketing platform, Lighthouse, enables brands to connect with their customers, linking digital and real-world behaviour in a highly innovative and impactful way. Cost-effective and user-friendly, it merges experiences that drive real engagement and value, for both customers and brands.
Using a combination of quiz mechanics, mini games, vouchers and other check-in functions to reward and connect customers to their brands, Lighthouse is designed to give businesses across the board a significant competitive edge.
It is also data-driven, with the express intention of offering users more agency in their relationships and handing brands greater insight into their customers. Truly innovative, it feeds into those underlying factors that motivate us as humans.
‘We are incredibly proud to announce the launch of our brand engagement gaming platform, Lighthouse, which is ideal for consumers as much as for businesses. Getting the most value out of their interactions with a brand is very important to people, especially during the isolating times we’re all experiencing,’ said Glenn Gillis, CEO at Sea Monster. ‘Lighthouse will create exactly the kind of more authentic and deeper connections that everyone is seeking right now.’
The Covid-19 pandemic has catapulted companies’ virtual marketing activities to the forefront. In the absence of in-store activity or physical engagement, Lighthouse offers the chance to engage with customers virtually, but also links this to real world activity. Businesses can reward their customers and use the data on all user interactions with the platform, including traffic and engagement, repeat users, sources, conversion and return on investment.
One of the companies to embrace Lighthouse was Student Village, which uses the platform to build an experience for their blue chip brands. ‘Lighthouse helps build a digital community and more accurately rewards students, all while engaging them in fun and interesting quizzes. Student Village has traditionally done activations on campuses and now can create a loyal student base digitally. This is incredibly important to us, as we drive true digital transformation as part of our future marketing strategy,’ said Jono Dicks, lead at the company.
Lighthouse is already being used by companies within the retail, activation and entertainment space, whose operations have been significantly impacted by the pandemic. The tool is useful to a wide range of industries to inform future business models and build meaningful digital communities.
SEA MONSTER
https://www.seamonster.co.za
