Agencies and studios in South Africa won seven Pencils and 12 Merits, including a Gold Pencil for Promise Johannesburg, at The One Show 2021. Winners were announced during the online global Creative Week 2021.
Promise with Thinking Cap Productions and Informed Decisions, all in Johannesburg, was awarded a prestigious One Show 2021 Gold Pencil for ‘Cold Tracker’ on behalf of AB InBev in Creative Use of Data, Real-Time.
The work also won a Silver Pencil in Out-of-Home, Dynamic Billboards and Transit, and a Bronze in Out-of-Home, Craft – Use of Technology.
TBWA\Hunt Lascaris with Produce Sound, both in Johannesburg, was awarded two One Show 2021 Silver Pencils for City Lodge Hotel Group ‘Marital Bliss’ in Radio and Audio, one each in Broadcast – Single and Craft – Writing – Single.
A One Show 2021 Bronze Pencil went to Joe Public United with StudiJoe, both in Johannesburg, for ‘No Longer Popping’ popping on behalf of Chicken Licken in Radio and Audio, Broadcast – Series.
Also winning a One Show 2021 Bronze was Massif Johannesburg for Shelflife/Stussy/Nike ‘Weird’ in Film, Under 50K Budget.
A complete showcase of all global Pencil and Merit winners is available here, a pdf with all winners can be downloaded here.
A total of 17,719 pieces were entered in The One Show 2021 from 65 countries. Agencies, studios, brands, production companies and designers in 54 countries were awarded 173 Gold Pencils, 161 Silver, 224 Bronze and 1102 Merits.
All One Show 2021 Pencil and Merit winners were announced during the global Creative Week 2021, and can be viewed in the winner’s showcase here. The One Show 2021 Best of Discipline winners are showcased here.
The results of The One Club Global Creative Rankings 2021 for Middle East and Africa combines the results from both The One Show 2021 and historic ADC 100th Annual Awards announced during Creative Week 2021. The rankings include top five agencies in the region and each country, as well as top CCOs, ECDs, art directors, writers, designers and directors for the region and globally.
The One Show 2021 Middle East and Africa Creative Agency Ranking, by country
South Africa
1. Promise Johannesburg.
2. TBWA\Hunt Lascaris Johannesburg.
3. Joe Public United Johannesburg.
Five agencies tied for fourth place.
Egypt
1. FP7 McCann Cairo.
Lebanon
1. FP7 McCann Beirut.
Turkey
1. Havas Turkey Istanbul.
United Arab Emirates
1. Impact BBDO Dubai.
2. VMLY&R Dubai.
3. FP7 McCann Dubai.
4. ‿ and us Dubai.
5. Memac Ogilvy Dubai.
The One Show 2021 Creative Agency Ranking, Middle East and Africa
1. Havas Turkey Istanbul.
2. Impact BBDO Dubai.
3. Promise Johannesburg.
3. VMLY&R Dubai.
5. FP7 McCann Dubai.
6. ‿ and us Dubai.
7. Memac Ogilvy Dubai.
8. TBWA\Hunt Lascaris Johannesburg.
9. MullenLowe MENA FZ Dubai.
10. TBWA\RADD Dubai.
The One Show 2021 Middle East and Africa Creative Rankings by Title (companies listed reflect where the creatives were when the work was created):
The One Show 2021 ECS Ranking, Middle East and Africa
1. Volkan Dalkilic, Havas Turkey Istanbul.
2. Joe Abou Khaled, Impact BBDO Dubai (tie).
2. Ali Rez, Impact BBDO Dubai (tie).
4. Marc Watson, Promise Johannesburg.
5. Carl Willoughby, TBWA\Hunt Lascaris Johannesburg.
The One Show 2021 Art Director Ranking, Middle East and Africa
1. Bijoy Purayil, Impact BBDO Dubai.
2. Anthony Asmar, Impact BBDO Dubai.
3. Ekrem Ertürk Düzel, Havas Turkey Istanbul (tie).
3. Hasan Yildirim, Havas Turkey Istanbul (tie).
5. Jason Fieldgate, Promise Johannesburg (tie).
5. Kalpesh Patankar, VMLY&R Dubai (tie).
The One Show 2021 Writer Ranking, Middle East and Africa
1. Rohan Kodialbail, Impact BBDO Dubai.
2. Ömer Ceran, Havas Turkey Istanbul.
3. Kyle Gregorowski, Promise Johannesburg (tie).
3. Fernando Miranda, VMLY&R Dubai (tie).
5. Anil Süleyman Çinar, Havas Turkey Istanbul (tie).
5. Yasemin Küçük, Havas Turkey Istanbul (tie).
5. Ozan Yücekuş, Havas Turkey Istanbul (tie).
The One Show 2021 Designer Ranking, Middle East and Africa
1. Ahmed Nawara, Impact BBDO Dubai.
2. Bonolo Diseko, Promise Johannesburg.
2. Tiisetso Mosala, Promise Johannesburg.
4. Mohammad Alkawas, TBWA\RAAD Dubai.
4. Yasmine Elashry, Havas Creative DXB Dubai.
4. Tatiana Kamal, TBWA\RAAD Dubai.
The One Show 2021 Director Ranking, Middle East and Africa
1. Niel Mostert, Johannesburg.
2. Ipek Kent, DEPOfilm İstanbul.
3. Marc Sidelsky, Massif Johannesburg.
4. Emuron Alemu, Betika Nairobi.
4. Greg Rom, Gentleman Films Johannesburg.
4. Amr Singh, Fort Johannesburg.
The One Show 2021 Global Creative Rankings are as follows:
The One Show 2021 Agency Global Creative Ranking
1. AMV BBDO London.
2. FCB New York.
3. McCann New York.
4. Area 23 New York.
5. DDB Chicago.
6. Droga5 New York.
7. Translation Brooklyn.
8. DDB Group Germany Berlin.
9. Wieden+Kennedy Portland.
10. Publicis Italy Milan.
The One Show 2021 Network Global Creative Ranking
1. BBDO Worldwide
2. FCB
3. Ogilvy Group
4. Publicis
5. McCann Worldgroup
The One Show 2021 Region Creative Ranking
1. North America.
2. Europe.
3. Asia Pacific.
4. Latin America.
5. Middle East and Africa.
The One Show 2021 Global Country Creative Ranking
1. United States.
2. United Kingdom.
3. Canada.
4. France.
5. Germany.
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