As foot traffic patterns shift and e-commerce continues to place pressure on physical retail, malls are having to reinvent their value proposition.
In this practical session, which will be held during the free-to-attend Modern Marketing Power Hour, Camagu Sam, Senior Sales Manager, Mall Ads will explore how treating physical retail space as a structured media network, rather than simply a leasing asset, is reshaping the economics of shopping centres, with implications for retail marketing, and shopper engagement.
Topic: Rethinking Retail Spaces and Retail Marketing
Wednesday 9 September 12:30-13:30
Book your free slot here.
The event is taking place at the Modern Marketing Expo. The sessions will be held on the Balcony in Hall 3 at Gallagher Convention Centre.
Please register online for free attendance to the Modern Marketing Expo, taking place 8-10 September, 9am-5pm at Gallagher Convention Centre. The event is co-located with: Sign Africa, FESPA Africa, Africa Print and Graphics, Print and Sign expos.
MODERN MARKETING EXPO
+27 11 568 1894
https://modernmarketingexpo.co.za
