PRISM Awards Announce 2020 Winners

459

In a first for the awards, the communication and PR industry was invited to be part of the online experience by tuning into the PRISM 2020 show via YouTube on 15 May, from the comfort of their own homes.

Innovation and evolution are an everyday norm in our industry. The current health crisis has indeed forced us all out of our comfort zones, and innovative thinking and ideas is what will keep us moving. We had to focus on finding a way to still acknowledge all those who had entered the awards and also to celebrate the winners. We do hope that everyone enjoyed the show,’ said Palesa Madumo, convenor of the Awards.

This year, the awards introduced some new and exciting categories. Amongst them is the PRISMs Young Voice of the Year Award, aimed at recognising the awesome contributions made by young people in the industry. Simbongile Ndlangisa was announced as this year’s winner.

‘Congratulations to all the winners and a huge thank you to each and every individual, consultancy and NGO that entered this year. We look forward to doing this again next year and celebrating our industry’s amazing work,’ continued Madumo.

Here is a list of all the winners:

Arts and Entertainment
Award Consultancy/Company Name of campaign Client
Silver FleishmanHillard HGTV SA Launch Discovery Network
Special Mention BCW Long live the bat WarnerMedia
Bronze Sheila Afari Public Relations Samthing Soweto Isphithiphithi Album Platoon
Special Mention Sheila Afari Public Relations Ami Faku Brand and Imali Album Vth Season
Best large PR Consultancy
Individual Eclipse PR Eclipse PR Eclipse PR
Best Mid-sized Consultancy
Individual HWB Communications HWB Communications HWB
Best PR Professional
Individual Ogilvy Cape Town Lameez Mohd
Best Small PR Consultancy
Individual The Friday Street Club The Friday Street club
Best up and coming PR
Individual Weber Shandwick Tankiso Motsoeneng
Best use of an event to build or change reputation
Silver One-eyed Jack and Mushroom Productions VIVONation Volkswagen South Africa
Gold One-eyed Jack and Mushroom Productions T-Cross City Volkswagen South Africa
Bronze ByDesign Orlando Pirates Kit Launch Orlando Pirates
Business to business
Silver Tribeca PR Nupen Staude de Vries: Year One Nupen Staude de Vries
Bronze PR Worx ISS Durban Showcase Innovative Staffing Solutions
Consumer PR for an existing product or service
Bronze DNA Brand Architects Dare To Compare with Nomatriquency Massmart
Silver PR Worx #NikNakAmaCollision Pepsico Simba
Corporate Responsibility
Bronze Ogilvy JHB Konica Minolta SA and Food &Trees for Africa tree planting initiative Konica Minolta SA and Food Trees for Africa
Crisis Management
Bronze PRomote Communication Amashova Durban Classic Tsogo Sun
Digital media relations
Bronze HWB Communications with String Communications, The Switch Design Company, Umtha Consultancy 31 Reasons MyCiTi Bus Service
Gold The Riverbed Agency Underage drinking Aware.org
Silver The Riverbed Agency Nedbank MOney Secrets Nedbank
Financial services
Gold King James Group BrokeBy TymeBank
Bronze ByDesign From Credit Bureau To ‘Information For Good’ Transunion South Africa
Silver The Riverbed Agency Nedbank MOney Secrets Nedbank
Food and Beverage
Gold Roth Media Productions GH Mumm Olympe Rose Launch Pernod Ricard
Bronze Paddington Station PR Angostura Rock Shandy DGB Angostura Aromatic Bitters
Silver Bonfire Media #RaiseYourVillage Simba
Gaming and Virtual reality
Gold Tribeca PR Logitech Top Ranked Gaming Mouse Logitech Peripherals South Africa
Healthcare
Gold MSL #FAFChallenge: Leveraging an Iconic SA Moment to Raise Testicular Cancer Awareness CIPLA
Silver King James Group In Sync with Sho Madjozi Stayfree Johnson & Johnson
Bronze Tribeca PR MenaCal.7 Woman to the BOne MenaCal.7
Influencer Management
Special Mention DNA Brand Architects Dare To Compare with Nomatriquency Massmart/Game
Gold Retroactive The World’s First Unfluencer Biogen
Bronze The Riverbed Agency Underage drinking Aware.org
Silver The Riverbed Agency Nedbank MOney Secrets Nedbank
Integration of traditional and new media
Special Mention Ogilvy Cape Town Gumtree Re-style Gumtree
Bronze King James Group In Sync with Sho Madjozi Stayfree Johnson & Johnson
Gold One-eyed Jack T-Cross City Volkswagen
Silver The Riverbed Agency Underage drinking Aware.org
Internal or employee communication
Bronze PR Worx Sentech Connect Sentech
Silver The Actuate Group Tswelelopele Day AngloAmerican
Special Mention Retroviral LibertyLive.co.za – Conversations driving Change Liberty Group
International Campaign
Silver Airtel Networks Zambia PLC Make #ThatConnection Airtel Networks Zambia PLC
Gold Retroactive Kirsten Landman’s road to Dakar Ryobi
Launch of a new product, service or category
Gold King James Group BrokeBy TymeBank
Bronze One eyed Jack and Mushroom Productions T-Cross City Volkswagen South Africa
Silver The Riverbed Agency Underage drinking Aware.org
Media relations
Gold DNA Brand Architects My Heritage Tastic
Silver DNA Brand Architects Project Bloodwing SANBS
Bronze The Riverbed Agency Nedbank MOney Secrets Nedbank
NGO Campaign
Gold The Riverbed Agency Underage drinking Aware.org
Silver Havas PR Limpopo Education Right 2 Read
Bronze Havas PR Alex Library Right 2 Read
PR on a Shoestring
Bronze ByDesign Tin Soldiers Movie Premiere Blink Pictures In Partnership With the Tin Soldiers for Outreach
PR on a shoestring
Special Mention Clockwork Don’t Cross Your T’s Hyundai
Gold Tribeca PR Nupen Staude de Vries: Year One Nupen Staude de Vries
Silver Havas PR Alex Library Right 2 Read
Public Affairs
Silver Conversations Media and Communications Poultry Tariff AMIE (Association of Meat Importers and Exporters)
Public Sector
Silver HWB Communications with String Communications, The Switch Design Company, Umtha Consultancy 31 Reasons MyCiTi Bus Service
Bronze PR Worx Future Perfect Skills Development FP & M SETA
Publications
Bronze ByDesign 25 reasons to Believe Anglo American
Reputation and Brand Management
Bronze Tribeca PR Bolt Enabling Progress Bolt
Gold Tribeca PR MenaCal.7 Woman to the BOne MenaCal.7
Silver The Riverbed Agency Nedbank MOney Secrets Nedbank
SA Campaign of the Year
Overall winner The Riverbed Agency Underage Drinking Aware.org
Social media as the primary communication tool
Gold King James Group In Sync with Sho Madjozi Stayfree Johnson & Johnson
Silver Clockwork Elantra Black Friday Hyundai South Africa
Bronze The Riverbed Agency Underage drinking Aware.org
Sponsorship
Bronze BCW Cartoon Network Soccer Superfan WarnerMedia
Gold Retroactive Kirsten Landman’s road to Dakar Ryobi
Silver M-Sports Marketing Carling Black Label Cup ABInBev
Sport
Silver ByDesign Orlando Pirates Kit Launch Orlando Pirates
Student Campaign of the Year
Bronze UJ Masonto Netball Project
Special Mention IIE Monash Hear Us Campaign The Cradle of Hope
Silver UJ Eternal Metamorphosis
Technology
Silver ByDesign in partnership with Fury Consulting Hacked Off: Taking Cybersecurity mainstream Mimecast
Travel and Tourism
Bronze Ogilvy Cape Town Turkish Airlines – Insta Istanbul Turkish Airlines
Silver Ogilvy Cape Town Turkish Airlines – Lion Rescue Turkish Airlines

 

Watch the ceremony on YouTube.

PRISM AWARDS
prism-awards.co.za