This year Primedia Outdoor once again celebrated Valentine’s day with their unique #PrimediaBigLove campaign. The campaign invited the public to send their loved ones, whether a partner, family, friend or colleagues, a love message on Twitter or Facebook and then have their message flighted instantaneously onto Primedia Outdoor’s roadside and mall digital screens nationally.
The socially driven Digital Out-of-Home (DOOH) campaign delivered a new way for people to share sentiment with loved ones and participants were rewarded with their public declaration of love posted onto the big screen.
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