The Publisher Research Council (PRC) has been conducting pioneering studies in the publishing space since 2016. New CEO Josephine Buys will leverage the research and relationships built to date, to drive the company into a new phase of industry involvement, while Peter Langschmidt will continue to focus on the technical aspects of research to ensure it is as accurate a reflection of the reader universe as possible.
Buys said, ’The PRC library is a rich repository of information that marketers, advertisers and media agencies can benefit from and I look forward to unlocking the value of our reading platforms, being consumed and trusted in a quality environment, to prove that reading is one of the most effective platforms to deliver a significant Return on Investment (ROI). I have always been passionate about reading, whatever the channel. In my new capacity as CEO of the Publisher Research Council, I will be a champion of the written word in all forms.’
As a non-profit company conducting research on behalf of its members, the PRC has made great strides in conducting research that promotes the value of the written word versus listening or viewing. This appointment marks an exciting increase in resources, and an intention to add widespread value to the industry at large. A seasoned marketing and media professional, Josephine is the ideal candidate for the role.
Executive Headhunter, Maha Deeb, who introduced Buys to the PRC said, ‘My brief was to identify someone who would be the voice of the PRC and an ambassador for the power of reading and recall. Media and communications thought leaders and senior executives whom I spoke to about Buys attested to her credibility, passion and drive.’
The PRC welcomes Buys’ insights and experience she brings to fulfil the mandate of the PRC, which is to educate the marketplace and sell the inherent benefits and strengths of the written word.
