Positive Dialogue’s high-calibre new business wins include the 2021 Marriott International account, as well as Libstar Holding Ltd, Defy, RisCura Upshot, Protea Hotel by Marriott Johannesburg Wanderers and Environ Skincare. The DUKE Group member has also announced that Jeremy Crowder has joined their leadership team as the new Managing Partner.
Crowder’s mandate will be to oversee new business accounts, ensure efficiencies and strategically drive Positive Dialogue to achieve its overarching goal as South Africa’s best medium-sized PR agency. The award-winning Crowder is renowned as a fearless disruptor of the traditional agency model and has a successful track record as a suit and no-nonsense client-whisperer at some of the country’s top agencies.
Crowder said, ‘I’m thrilled at the opportunity to work on the Positive Dialogue team and be a part of the DUKE Group, which is breaking new ground in South Africa’s advertising and marketing industry with its integrated approach, progressive vision and culture combined with a steady pragmatic business results focus. Despite the tumultuous times, the three best-of-breed agencies that form the DUKE Group are thriving on an unfaltering growth path and have consistently proved their value to their impressive client base. The levels of collaboration and sheer expertise between Positive Dialogue, digital marketing specialist Mark 1 and Duke are unmatched. It’s exciting to step into the role of Positive Dialogue’s Managing Partner, head up our integration in the group and together build on the success with our new account wins.’
Positive Dialogue’s Managing Director, Tracy Jones said, ‘As a seasoned brand builder and communicator, Crowder has driven some of the most memorable campaigns in the country. Having worked closely with him for more than a year, it’s fantastic to bring his skillset in-house. He brings such a deep understanding of today’s consumers, what interests them, what they value, what spurs them into action and how best to have great relationships with them. His insights and expertise are a great asset to our team and we are looking forward to a phenomenal year with our clients delivering forward-thinking, locally-relevant campaigns that drive real growth.’