Positive Dialogue Communications, DUKE Advertising And Mark1 Collaborate For Brand Growth


The partnership between Positive Dialogue Communications, DUKE Advertising and Mark1 under the DUKE Group will see integrated collaboration on campaigns, while each continues to independently grow their brands. 

This new offering will give existing and new clients the benefits and insights required to create business results driven campaigns. This was rewarded recently at the annual Loeries Awards where the DUKE Group took home Silver in the Integrated Category for work done on the JIVE ‘Let’s Jive Together’ summer campaign.

The full-service, through-the-line agency has worked together on numerous campaigns, experienced high growth, and now seeks to diversify their offering to existing and new clients. The DUKE Group is one of the very few 100% black owned and B-BBEE Level 1 agencies in South Africa.

‘As an independent consultancy, we’ve rolled out a number of innovative practices and with the union of The DUKE Group, we aim to expand our offering with innovating and executing new generation communication,’ said Tracy Jones, Managing Director of Positive Dialogue.

‘The DUKE Group is made up of businesses with different structures, roles and outlooks and as a fully integrated agency we offer new and existing clients a wealth of knowledge to maximise their businesses and campaigns,’ said Wayne Naidoo, CEO of DUKE. ‘When compared to other agencies, our focus is on creating cutting-edge, results-focused work that makes a genuine difference.’

Over the last quarter, Positive Dialogue has won several new clients. Among these are Marriott International, for which Positive Dialogue Communications will act as their public relations partner in Africa.