Pendoring Advertising Awards Announces 2020 Winners

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Pendoring Advertising Awards Announces 2020 Winners

On 13 November, the Pendoring Awards announced the 2020 winners via a Facebook Live broadcast. The advertising awards pay tribute to and celebrate South Africa’s 10 indigenous national languages. 19 Gold Pendorings, 35 Silver Pendorings, 19 Gold Craft Certificates and 22 Craft Certificates were awarded in 2020.

Pendoring general manager, Eben Keun said, ‘It was a joy to celebrate such diverse work and so many new voices. Congratulations to all the winners for producing creative, innovative and relevant work during a tough year.’

The prestigious Umpetha Award went to The Odd Number Johannesburg for three radio adverts titled Intsipho engapheli, Sterring sok’susa idust and Upgrade yoshukela, produced in a praise singing style for Game. The Overall Student winner was Tanya Viljoen from The Creative Academy in Woodstock for Mielie, with packaging design developed for Mielie Pap Kitchen and Deli.

Umpetha Winner
Award Agency Category Brand Title
Umpetha Winner The Odd Number – Johannesburg Radio and Audio – Radio Station Commercials Mass discounters Upgrade yoshukela; Intsipho engapheli; Sterring sok’susa idust
Student Overall Winner 
Student Overall Winner The Creative Academy – Woodstock, Cape Town Student Design – Package Design Mielie Pap Kitchen and Deli Mielie
Digital Communication
Silver Dit&DatOntwerp – Cape Town Digital Website, Microsite or Mobile Media KOER Die KOER toep (app)
Gold Joe Public United – Johannesburg Digital Social Media SAB Castle Milk Stout – Clan Pledge.
Silver Grid Worldwide – Johannesburg Digital Social Media Grid Worldwide Youth Day / Translate
Silver M&C Saatchi Abel – Cape Town Digital Social Media Nando’s The COVIDictionary
Silver Dit&DatOntwerp – Cape Town Digital Social Media KOER Vlerksleep in 2020 SM (Wooing in 2020)
Craft Gold Dit&DatOntwerp – Cape Town Digital Writing KOER KOER Vlerksleep 2020 Writing
Design
Silver Dit&DatOntwerp – Cape Town Brand Identity and Collateral Design KOER KOER logo
Silver Just Design – Stellenbosch Graphic Design Package Design Distell Olof Bergh Brandy Packaging Upgrade
Gold NB Publishers, a division of Media24 Boeke (Pty) Ltd – Cape Town Publication Design – Single Element NB Publishers, a division of Media24 Boeke (Pty) Ltd Pienk Ceramic-hondjies – Ryan Pedro
Silver NB Publishers, a division of Media24 Boeke (Pty) Ltd – Cape Town Publication Design – Single Element NB Publishers, a division of Media24 Boeke (Pty) Ltd U Kondelela by Mbedzi Nyelisani
Gold Annake Müller Publishing – Observatory Publication Design – Whole Publication Annake Müller Publishing Geure deur Lientjie Wessels
Gold New Africa Books – Cape Town Publication Design – Whole Publication New Africa Books Mpumi’s Magic Beads (11 language versions)
Silver New Africa Books – Cape Town Publication Design – Whole Publication New Africa Books Multilingual ABC
Silver Just Design – Stellenbosch Campaign Design Mixed Media Campaign Distell Olof Bergh Brandy Branding and Packaging Upgrade
Craft Certificate LAPA Uitgewers – Pretoria Design Crafts Illustration Linki Brand Sylvester, ramkat van die Groot-Karoo
Craft Certificate LAPA Uitgewers – Pretoria Design Crafts Illustration Linki Brand Wolk
Film
Silver Riverbed Agency – Johannesburg Television and Cinema Commercials with a production budget exceeding R1m Aware.org Russian Roulette
Gold Joe Public United – Johannesburg Television and Cinema Commercials with production budget under R1m Assupol Eagen’s Journey
Silver Grid Worldwide – Johannesburg Television and Cinema Commercials with production budget under R1m Hyundai SA Vegan
Gold Joe Public United – Johannesburg Online Film and Commercials SAB Castle Milk Stout Clan Beats
Gold Joe Public United – Johannesburg Online Film and Commercials Apartheid Museum The Struggle Of ‘76
Campaign Gold TBWA Hunt Lascaris – Johannesburg Online Film and Commercials MTN South Africa Matrass
Campaign Gold TBWA Hunt Lascaris – Johannesburg Online Film and Commercials MTN South Africa Papgeld
Campaign Gold TBWA Hunt Lascaris – Johannesburg Online Film and Commercials MTN South Africa Mindgames
Silver Joe Public United – Johannesburg Online Film and Commercials SAB Castle Milk Stout Hlala eKhaya
Silver Ogilvy SA – Johannesburg TV Trailers and Content Promos MultiChoice Ous Dorah
Silver Joe Public United – Johannesburg Non-Broadcast Video and Film Chicken Licken Taxi TV
Gold Admit One Media – Johannesburg Branded Content Film kykNET Gewoon Ongewoon
Craft Gold The Odd Number – Johannesburg Film Crafts – Direction Assupol The Greatest Gift
Craft Certificate The Odd Number – Johannesburg Film Crafts – Cinematography Assupol The Greatest Gift
Craft Gold Joe Public United – Johannesburg Film Crafts – Writing Chicken Licken Taxi TV
Craft Gold Joe Public United – Johannesburg Film Crafts – Writing SAB Castle Milk Stout Hlala eKhaya
Craft Gold Joe Public United – Johannesburg Film Crafts – Writing Apartheid Museum The Struggle Of ‘76
Craft Certificate Joe Public United – Johannesburg Film Crafts – Writing Assupol Eagen’s Journey
Craft Certificate Joe Public United – Johannesburg Film Crafts – Performance Apartheid Museum The Struggle Of ‘76
Integrated Communication
Gold Joe Public United – Johannesburg Integrated Multimedia – Campaign Apartheid Museum The Struggle Of ‘76
Silver Dit&DatOntwerp – Cape Town Integrated Multimedia – Campaign KOER KOER Dating App Integrated Campaign
Live
Gold Joe Public United – Johannesburg Live Activations Assupol Eagen’s Journey
Print Communication 
Campaign Gold The Odd Number – Johannesburg Newspaper and Magazine Advertising Salvation Army Sweetpakbroek
Campaign Gold The Odd Number – Johannesburg Newspaper and Magazine Advertising Salvation Army Frokkie
Campaign Gold The Odd Number – Johannesburg Newspaper and Magazine Advertising Salvation Army Denimbroek
Campaign Gold The Odd Number – Johannesburg Newspaper and Magazine Advertising Salvation Army Trui
Silver Joe Public United – Johannesburg Indoor Posters Pendoring If It Doesn’t Work In English, It Works For Us
Silver Joe Public United – Johannesburg Indoor Posters Assupol There Will Be No Monuments Here
Silver Joe Public United – Johannesburg Indoor Posters Chicken Licken SoulFire Songs
Campaign Silver The Odd Number – Johannesburg Indoor Posters Population Services International Op Die Bed
Campaign Silver The Odd Number – Johannesburg Indoor Posters Population Services International Op Die Mat
Campaign Silver The Odd Number – Johannesburg Indoor Posters Population Services International Op Die Vloer
Campaign Silver The Odd Number – Johannesburg Indoor Posters Population Services International Op Die Agtersitplek
Silver Joe Public United – Johannesburg Indoor Posters All For Masks The Most important Mask In African History
Silver Boomtown – Port Elizabeth Branded Content Nestle SAM DREAMS RECIPE STORYBOOK
Campaign Craft Gold The Odd Number – Johannesburg Craft – Art Direction Salvation Army Sweetpakbroek
Campaign Craft Gold The Odd Number – Johannesburg Craft – Art Direction Salvation Army Frokkie
Campaign Craft Gold The Odd Number – Johannesburg Craft – Art Direction Salvation Army Trui
Campaign Craft Gold The Odd Number – Johannesburg Craft – Art Direction Salvation Army Denimbroek
Craft Certificate Joe Public United – Johannesburg Craft – Art Direction Assupol There Will Be No Monuments Here
Craft Certificate Joe Public United – Johannesburg Craft – Art Direction All For Masks The Most important Mask In African History
Campaign Craft Certificate The Odd Number – Johannesburg Craft – Art Direction Population Services International Op Die Bed
Campaign Craft Certificate The Odd Number – Johannesburg. Craft – Art Direction Population Services International On The Seat
Campaign Craft Certificate The Odd Number – Johannesburg Craft – Art Direction Population Services International Op Die Mat
Campaign Craft Certificate The Odd Number – Johannesburg Craft – Art Direction Population Services International Op Die Vloer
Campaign Craft Certificate The Odd Number – Johannesburg Craft – Art Direction Population Services International In Die Stort
Craft Certificate Joe Public United – Johannesburg Craft – Art Direction Chicken Licken Inner Piece
Craft Certificate Joe Public United – Johannesburg Craft – Art Direction Chicken Licken Every Meal Is A Chicken Licken Meal
Craft Gold Joe Public United – Johannesburg Craft – Writing Pendoring If It Doesn’t Work In English, It Works For Us
Craft Certificate Joe Public United – Johannesburg Craft – Writing Assupol There Will Be No Monuments Here
Craft Gold Joe Public United – Johannesburg Crafts – Photography Assupol There Will Be No Monuments Here
Campaign Craft Gold The Odd Number – Johannesburg Crafts – Photography Salvation Army Sweetpakbroek
Campaign Craft Gold The Odd Number – Johannesburg Crafts – Photography Salvation Army Frokkie
Campaign Craft Gold The Odd Number – Johannesburg Crafts – Photography Salvation Army Denimbroek
Campaign Craft Gold The Odd Number – Johannesburg Crafts – Photography Salvation Army Trui
Craft Certificate Joe Public United – Johannesburg Crafts – Photography All For Masks The Most important Mask In African History
Campaign Craft Certificate The Odd Number – Johannesburg Crafts – Photography Population Services International In Die Stort
Campaign Craft Certificate The Odd Number – Johannesburg Crafts – Photography Population Services International On The Seat
Campaign Craft Certificate The Odd Number – Johannesburg Crafts – Photography Population Services International Op Die Bed
Campaign Craft Certificate The Odd Number – Johannesburg Crafts – Photography Population Services International Op Die Vloer
Campaign Craft Certificate The Odd Number – Johannesburg Crafts – Photography Population Services International Op Die Mat
Craft Certificate Boomtown – Port Elizabeth Crafts – Illustration Nestle SAM DREAMS RECIPE STORYBOOK
Craft Certificate Joe Public United – Johannesburg Crafts – Illustration Chicken Licken Inner Piece
Craft Gold Joe Public United – Johannesburg Crafts – Typography Pendoring If It Doesn’t Work In English, It Works For Us
Radio
Campaign Gold The Odd Number – Johannesburg Radio Station Commercials Mass discounters Upgrade yoshukela
Campaign Gold The Odd Number – Johannesburg Radio Station Commercials Mass discounters Intsipho engapheli
Campaign Gold The Odd Number – Johannesburg Radio Station Commercials Mass discounters Sterring sok’susa idust
Gold Joe Public United – Johannesburg Radio Station Commercials Chicken Licken Up to you
Campaign Silver Joe Public United – Johannesburg Radio Station Commercials Nedbank 5.11% Interest
Campaign Silver Joe Public United – Johannesburg Radio Station Commercials Nedbank Gold Card
Campaign Silver The Odd Number – Johannesburg Radio Station Commercials Mass discounters Whipped Cream
Campaign Silver The Odd Number – Johannesburg Radio Station Commercials Mass discounters Swiss Roll
Campaign Silver The Odd Number – Johannesburg Radio Station Commercials Mass discounters Ice Tropez
Silver TBWA Hunt Lascaris – Johannesburg Internet & Mobile Audio Commercials Tears Foundation For some, the war is at home
Campaign Craft Gold The Odd Number – Johannesburg Craft – Direction Mass discounters Intsipho engapheli
Campaign Craft Gold The Odd Number – Johannesburg Craft – Direction Mass discounters Sterring sok’susa idust
Campaign Craft Gold The Odd Number – Johannesburg Craft – Direction Mass discounters Upgrade yoshukela
Campaign Craft Certificate The Odd Number – Johannesburg Craft – Direction Mass discounters Swiss Roll
Campaign Craft Certificate The Odd Number – Johannesburg Craft – Direction Mass discounters Ice Tropez
Campaign Craft Certificate The Odd Number – Johannesburg Craft – Direction Mass discounters Whipped Cream
Campaign Craft Gold The Odd Number – Johannesburg Craft – Writing Mass discounters Intsipho engapheli
Campaign Craft Gold The Odd Number – Johannesburg Craft – Writing Mass discounters Sterring sok’susa idust
Campaign Craft Gold The Odd Number – Johannesburg Craft – Writing Mass discounters Upgrade yoshukela
Craft Gold Joe Public United – Johannesburg Craft – Writing Chicken Licken Up to you
Craft Certificate TBWA Hunt Lascaris – Johannesburg Craft – Writing Tears Foundation For some, the war is at home
Campaign Craft Certificate Joe Public United – Johannesburg Craft – Writing Nedbank Gold Card
Campaign Craft Certificate Joe Public United – Johannesburg Craft – Writing Nedbank 5.11% Interest
Craft Gold Joe Public United – Johannesburg Craft – Original Music and Sound Design SAB Castle Milk Stout Clanbeats
Campaign Craft Gold The Odd Number – Johannesburg Craft – Original Music and Sound Design Mass discounters Upgrade yoshukela
Campaign Craft Gold The Odd Number – Johannesburg Craft – Original Music and Sound Design Mass discounters Intsipho engapheli
Campaign Craft Gold The Odd Number – Johannesburg Craft – Original Music and Sound Design Mass discounters Sterring sok’susa idust
Campaign Craft Certificate The Odd Number – Johannesburg Craft – Original Music and Sound Design Mass discounters Swiss Roll
Campaign Craft Certificate The Odd Number – Johannesburg Craft – Original Music and Sound Design Mass discounters Ice Tropez
Campaign Craft Certificate The Odd Number – Johannesburg Craft – Original Music and Sound Design Mass discounters Whipped Cream
Campaign Craft Gold The Odd Number – Johannesburg Craft – Performance Mass discounters Intsipho engapheli
Campaign Craft Gold The Odd Number – Johannesburg Craft – Performance Mass discounters Sterring sok’susa idust
Campaign Craft Gold The Odd Number – Johannesburg Craft – Performance Mass discounters Upgrade yoshukela
Craft Certificate TBWA Hunt Lascaris – Johannesburg Craft – Performance Tears Foundation For some, the war is at home
Student Awards
Gold North-West University – Potchefstroom Student Film – Motion Graphic Design LITASA The LITASA Hunt
Silver Red and Yellow Creative School of Business – Salt River, Cape Town Student Film – Motion Graphic Design Red & Yellow Creative School of Business Ghetto 7785
Gold IIE-Vega – Johannesburg Student Radio and Audio – Radio Commercials and Branded Content Aware.org Phuza Face – Zulu
Silver IIE-Vega – Johannesburg Student Radio and Audio – Radio Commercials and Branded Content Aware.org Phuza Face – Sotho
Silver Red and Yellow Creative School of Business – Salt River, Cape Town Student Print – Magazine Advertising Mrs Balls Yonk’into iyahlangana
Silver Red and Yellow Creative School of Business – Salt River, Cape Town Student Print – Indoor Posters #askforangela Shot
Silver IIE-Vega – Johannesburg Student Design – General Design Robertson Winery Ons is meer as wyn
Silver AAA School of Advertising – Cape Town Student Design – General Design AAA School of Advertising Poetry and all that Jazz – J&B ticket
Gold North-West University – Potchefstroom Student Design – Publication Design – Whole Publication E.S. Le Grange Divan se Avonture
Silver IIE-VEGA – Sandton Student Design – Publication Design – Whole Publication Book Dash Ayaaha Climate Change Quest
Gold The Creative Academy – Woodstock, Cape Town Student Design – Package Design Mielie Pap Kitchen and Deli mielie
Silver The Creative Academy – Woodstock, Cape Town Student Design – Package Design Kraaibrak Breweries Hou vas my moves, check hierdie bier!
Silver AAA School of Advertising – Cape Town Student Design – Design for Digital AAA School of Advertising Jol Magazine
Silver AAA School of Advertising – Cape Town Student Out of Home – In-Store AAA School of Advertising Vandag se jong mense is opgef*k – Big Blue
Craft Gold North-West University – Potchefstroom Student Print, Design and OOH Crafts – Illustration E.S. Le Grange Divan se Avonture
Craft Certificate North-West University – Potchefstroom Student Print, Design and OOH Crafts – Illustration Cerebos Sout van die Aarde
Craft Certificate North-West University – Potchefstroom Student Print, Design and OOH Crafts – Illustration Iewers in die bos Iewers in die bos
Gold North-West University – Potchefstroom Student Integrated Campaign – Student Integrated Multimedia LITASA The LITASA Hunt
Silver North-West University – Potchefstroom Student Integrated Campaign – Student Integrated Multimedia Boks vir ‘n Buurvrou & Pick n Pay Buurvroutrots!

 

PENDORING AWARDS
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