Machine was invited to pitch for the appointment as digital agency for Absolut Vodka. The brief to the agency was simple and required a creative yet single-minded and focused approach. Machine is now thrilled to have the iconic brand be part of their Pernod Ricard portfolio. Machine and Pernod Ricard have a long-standing relationship that dates back to 2015.
Dustin Carr, Business Unit Director at Machine, said, ‘We all know that maintaining strong relationships with clients is key, but even more important to that is growing and nurturing meaningful ones. It’s because of these meaningful relationships with the Pernod Ricard team that we not only produce innovative, consumer-focused work together, but also retain brands over a long period and continue to be invited to pitch on new ones.’
Sarah Mansfield, Pernod Ricard Head of Marketing: White Spirits, Rum and Tequila, said, ‘For us, it was important that we found an agency that understands both our brand and consumers, delivering insightful and culturally relevant creative work suited for the digital landscape. And the work presented by Machine ticked the right boxes, while demonstrating their strategic and digital prowess.’
Experienced Procurement Consultant Patricia Fagan, managed the pitch end-to-end. ‘Agencies continue to show their adaptability in these turbulent times, being more agile and responsive during the pitch process as a result. Machine rose to the challenge, while up against other big players in the industry.’
How did Machine answer the brief, and ultimately win the pitch? PJ Eales, Executive Creative Director at Machine said, ‘It was an honour to be invited to pitch for such a prestigious brand. Machine approached the brief by assembling a diverse, multi-layered team with in-market insight and experience in order to deliver creative that speaks to the hearts and minds of the Absolut consumer.’