Outdoor Network unveiled the rotating digital billboard site at Cresta Shopping Centre. The site is on the corner of Beyers Naudé Drive and Republic Road in the suburb of Blackheath, opposite the centre.
Warren Dugmore, Outdoor Network’s Head of Sales – Billboards said, ‘The launch of another of our innovative rotating billboards will offer brands a world-class advertising opportunity on one of Johannesburg’s busiest thoroughfares. Our continued investment in high impact sites is provides advertisers with targeted audiences and a greater return on investment for their marketing spend.’
The strategically placed 3 x 6m rotating LED billboard is expected to reach an audience of over 390,000 consumers. With a frequency rate of 8, the site will deliver more than 2.98 million impacts every month (ROAD2015/2016/2017C), offering significant exposure for any brand taking up space.
According to Nielsen’s 2017 Digital Billboard Study, one of its top five findings found that, ‘Of travellers surveyed, 75% noticed a digital billboard in the past month, whilst of these respondents, 60% noticed a digital billboard in the past week. Over half of the travellers (55%) who noticed a digital billboard in the past month noticed specific messages on the billboard either every time or most of the time they passed one.’