The best print ads often make you look twice. A perfect example? Ogilvy & Mather Hong Kong ran a clever and well-executed set of ads for KFC Hot and Spicy.
The agency replaced fire in photography shots of the Space Shuttle, a rocket-powered race car and a group of Power Ranger stand-ins, with blown-up (in more ways than one) images of spicy fried chicken.
OGILVY & MATHER www.ogilvy.com/tag/ogilvy-mather-hong-kong