Ogilvy Appoints Chief Of Strategy And Growth Officers

Mathieu Plassard and Neo Makhele.

Ogilvy SA has appointed Neo Makhele as chief strategy officer and Mathieu Plassard as chief growth officer.

Makhele’s mandate will be to fuel the agency’s modern marketing orientation. She has been at Ogilvy SA since 2004, and most recently was Ogilvy SA group strategy director for almost six years. She is currently completing her MBA at the Berlin School of Arts.

Plassard will help build Ogilvy SA’s business strategy and future offerings, leveraging the strengths of Ogilvy, the Social.Lab, Collective ID, Superunion and Geometry. Most recently in his 20 years of experience in agency management and brand stewardship, he was CEO of Ogilvy.

Alistair Mokoena, Ogilvy SA CEO said, ‘Makhele and Plassard are two experienced individuals who are both passionate about their crafts. We are certain of their ability to anticipate client needs and evolve our capabilities to drive effectiveness and deliver great business results. We wish them all the best in their new roles.’