Offlimit Communications provided the striking GH Mumm brand ambassadors in the Paddocks marquee at the Sun Met, which took place at Cape Town’s Kenilworth Racecourse. The ladies escorted Usain Bolt, GH Mumm’s Chief Entertainment Officer, in true VIP style from his show-stopping helicopter landing to usher in the festivities of the day.
The annual gathering saw fashionistas and high society all come together for fashion, food, drink and of course the horse racing. Arguably the most anticipated moment was the arrival of Bolt, a global sports icon and retired sprint champion.
Guests were spoiled for choice at the GH Mumm prize bar upon downloading the app, redeeming prizes from champagne glasses, fedora hats and GH Mumm branded decorative cushions. Beefeater Gin also created a stir with the customised bar station- a picturesque pink playground with an interactive photo booth, and an artisanal cocktail customising the experience.
Jerome Cohen, Offlimit Communications Managing Director said, ‘The Sun Met is all about celebration and we are fortunate to bring ideas to life with our valued partners in a way that is innovative and inspiring for consumers.’
OLC also brought the 2019 ‘Precious Metals’ theme to life with the Golden Moments activation, courtesy of Ferrero Rocher. A custom gold Ferrero Rocher wall became the edible backdrop photo opportunity for the guests, who were spoilt with trays of delicious Ferrero Rocher variants throughout the day.