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International Yearbook Brands & Communication Design 2024/2025 Publishes 30th Edition

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Modern Marketing
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The International Yearbook Brands & Communication Design 2024/2025 will be available from 18 November 2024 in online bookshops, selected bookshops, and at the Red Dot Design Museum Essen shop.

Since 1995, award-winning projects from the globally renowned competition have been eternalised in book form as a manifestation of a design memory. This will be the 30th edition of Red Dots Yearbook for Communication Design.

Professor Dr. Peter Zec, founder and CEO of the Red Dot Design Award.

The first edition of the yearbook was published in 1995 under the title ‘Jahrbuch Kommunikations-Design,’ or in English: ‘Yearbook Communication Design.’ ‘I am pleased that this year’s competition is additionally documented in the present yearbook. It is the first time that such an extensive documentation appears, reflecting trends in various areas of communication design,’ wrote the Professor Dr. Peter Zec, founder and CEO of the Red Dot Design Award, in his foreword to the 1995 edition.

Since then, all award-winning projects of the Red Dot Award: Brands & Communication Design; until 2002 known as the ‘Deutscher Preis für Kommunikationsdesign’ or in english ‘German Prize for Communication Design;’ have been documented annually in this now two-volume book.

The yearbooks also include exclusive background information on the award-winning designers, agencies, and companies in the form of essays, interviews, and short texts. The 2024/2025 edition is no exception.

‘It is something like the manifestation of a design memory,’ noted Zec. ‘With these now 30 editions, one can trace the historical transformation of design. This retrospective also shows that in free societies, design always makes an important contribution to maintaining the quality of life. It is rewarding, and personally for me an important part of my life, to stand up for the value of creativity and to make the societal significance of the industry visible.’

RED DOT DESIGN AWARD
www.mynewsdesk.com/red-dot-design-award

ICCO Global Awards Shortlist Announced

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Modern Marketing
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ICCO Global Awards Shortlist Announced

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO has unveiled the 64 entries that made the shortlist of the 2024 ICCO Global Awards.

Entries were reviewed by a panel of 13 international PR experts who assessed creativity, impact, and effectiveness in PR campaigns worldwide. The judging process was designed to uphold integrity, prevent conflicts of interest, and provide a diverse panel representing EMEA, APAC and LATAM.

Maisa Enqvist, Head of Digital Marketing at Netprofile and 2024 Global Awards Judge, said, ‘In times like these, driving meaningful progress is both essential and increasingly complex. This year’s entries exemplified how, in the hands of skilled professionals, even the most challenging topics can resonate powerfully with audiences who matter most. As a judge, I felt immense pride in our industry and the outstanding work we accomplish both locally and internationally.’

Suzy Giles, Managing Director at Giles Global Ltd, UNDP Climate Task Force and 2024 Global Awards Judge, echoed this sentiment, saying that, ‘It’s been a privilege judging the ICCO Global Awards – especially rewarding to see the power of communications to help motivate real action when it comes to tackling issues such as climate change and fundamental rights to healthcare. Makes you proud to be part of the industry.’

This year’s Global Awards are particularly unique not only due to the quality of submissions but also to the introduction of new award categories.

According to Andras Sztaniszlav, ICCO CEO, ‘This year’s shortlist reflects both the quality and diversity of PR talent worldwide, with new award categories opening up opportunities for even more creative work to be recognised. After conversations with PR experts from around the world, we introduced these extra categories to capture the evolving scope of our industry better. It’s inspiring to see entries from 20 countries showcasing impactful campaigns that tackle some of the world’s most pressing issues. We look forward to celebrating these achievements together in London.’

The winners will be revealed at the Gala Dinner on November 27 at The Waldorf Hotel in London, where industry professionals will gather to celebrate the most outstanding campaigns, teams, and individuals in global PR.

Full Shortlist Below

Team Awards Categories:

Large Agency of the Year

ON PURPOSE
SPAG FINN Partners
Cavendish Consulting

Small/Medium Agency of the Year

SiteMedia Consultancy
Legacy Communications
Action Global Communications

Championing Diversity Award

ON PURPOSE
Milk & Honey PR

Special ICCO Global Award for Improving Society and Reputation of PR

#PRethics: Elevating Ethical Standards in PR – Rayne Strategy Group
SOS Children’s Villages: Blossoms of Innocence – HUPRA
#ReadyFor20mph – Lynn

Geographic Categories:

Campaign of the Year: Central, Eastern and Southern Europe

Partner for the Future – Omnicom Public Relations Group
Sofia Mel: From Grey to Great – SiteMedia Consultancy / Sofia Mel
Food For Thought – UNHCR Bulgaria x All Channels
The Road to a Regional Renaissance – Ewing, Skoda Auto Endowment Fund

Campaign of the Year: Western and Northern Europe

Finland’s Energy-Wisest School – Kurio & Caverion (& co.)

Campaign of the Year: Americas

BALCONES – THE SPIRIT OF MODERN INDEPENDENCE – Smarts

Campaign of the Year: Middle East and Africa

Bathu Khalanga – It’s Who You Are – DNA Brand Architects
Abu Dhabi Sports Championships: More Than a Game – Action Global Communications

Industry Award Categories:

Automotive and Transport Award

#ReadyFor20mph – Lynn

Technology Award

ZIPLINE’S THOUGHT LEADERSHIP ODYSSEY – Newmark Group
How to Become a LinkedIn Top Voice – SAP Brazil’s CEO Journey – Imagem Corporativa / SAP

Not-for-Profit or Charity Award

‘Together Against Colon Cancer’ by ‘Lachezar Tsotsorkov’ Foundation – MSL, Publicis Groupe Bulgaria
Indian Leadership Forum Against Trafficking – Chase Avian Ltd and Indian Leadership Forum Against Trafficking (ILFAT)
Weather Kids – UNDP & Activation Partners
Food For Thought – UNHCR Bulgaria x All Channels

Health, Wellness, and Wellbeing Award

Il Costo della Bellezza – Omnicom Public Relations Group / Unilever – Dove
Your Point of View Matters – Havas PR
A Strategic Communications Journey with Healthy Heart Africa – AstraZeneca & Newmark Group

Construction, Energy, and Real Estate Award

‘Mehr Zuhaus’ in Österreich!’ – Skills | TEAM FARNER
Finland’s Energy-Wisest School – Kurio & Caverion (& co.)
From a Deeply Broken Reputation to One of Finland’s Top 3 Influencers – Habita with Brunnen Communications

Sport and Entertainment Award

Dubai Globe Soccer Awards – Action Global Communications
Abu Dhabi Sports Championships: More Than a Game – Action Global Communications
SLOVA TECH PR & GAMETREE PR CASE: Championing Diversity, Fighting Toxicity in Gaming – SLOVA TECH PR & GAMETREE

Consumer Goods Award

BALCONES – THE SPIRIT OF MODERN INDEPENDENCE – SMARTS
BRITISH GAS – SCOTTISH LASS – SMARTS
BOSCH – MOP THE DOG – SMARTS

PR Instruments Categories:

Best Digital, New Media and Influencer Marketing Campaign

Fazer Remix Influencer Remix – Kurio & Fazer
McDonald’s India (West & South) EatQual 2.0 – Colours – Avian WE and McDonald’s India (West & South)
A Double Win for Little Gym – Milk & Honey PR & The Little Gym

Best Use of AI in a Campaign

ATxSG // Co-Piloting with AI at the Nexus of Technology and Humanity – WE Communications – IMDA ATxSG
HEY! It’s HAILEY – Human or AI? – Nanyang Technological University, Singapore

Best B2B Campaign

The $3.99 Vase That Captivated the World – Milk & Honey PR / Wright Auction House
Bathu Khalanga – It’s Who You Are – DNA Brand Architects
FIGHT FOR LIGHT – DTEK

Best Internal Communications and Employer Branding Campaign

Finland’s Energy-Wisest School – Kurio & Caverion (& co.)
Fostering TEAM RESILIENCE in times of war through Internal Communications – MHP

Best ESG Campaign

Green Transition Gains a Powerful Champion – Netprofile & Sumi
QNET’s ‘SAY NO!’ Campaign: Combating Job Scams, Human Trafficking, Illegal Migration, and Forced Labour through Public Awareness – QNET SAY NO! Campaign & Newmark Group
SEA BEYOND: Spreading Ocean Literacy all over the world – Omnicom Public Relations Group for Prada Group

Best Strategy and Evaluation in a Campaign

#ReadyFor20mph – Lynn

Best Media Relations Campaign

FIGHT FOR LIGHT – DTEK
Bathu Khalanga – It’s Who You Are – DNA Brand Architects
The $3.99 Vase That Captivated the World – Milk & Honey PR / Wright Auction House

Best Public Affairs Campaign

Saving Free Media in Poland – SEC Newgate CEE
IGTC – SPAG FINN Partners
Securing India’s Digital Borders with Mastercard – Mastercard

Best Event, Launch or Stunt in a Campaign

Abu Dhabi Sports Championships: More Than a Game – Action Global Communications
FIGHT FOR LIGHT – DTEK
Bushmills Irish Whiskey – Causeway Distillery Launch – SMARTS

Best Crisis Management Campaign

In One Breath – The Right to Home Treatment under a Ventilator – PRCN
Survived Parcels – Nova Post
Saving Free Media in Poland – SEC Newgate CEE

Individual categories shortlisted nominees (Rising Star and PR Leader of the Year) will be contacted personally.

ICCO
https://iccopr.com

A Creative Commerce Journey That Starts With Curiosity And Ends With A Sale

By
Modern Marketing
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A Creative Commerce Journey That Starts With Curiosity And Ends With A Sale

South African brands using QR Fox are seeing higher scan rates and deeper engagement by swapping out traditional codes for these new, visual QR experiences.

If you’re still using those old, boring, single-purpose QR codes, QR Fox is here to make your world fully shoppable, engaging, and interactive. From couch to checkout, QR Fox is changing how brands and consumers connect, one scan at a time.

What Is QR Fox?

QR Fox isn’t just another QR code platform, it’s a revolution. Brands can now convert any image or video into a fully scannable, interactive QR code that bridges the gap between physical experiences and digital content. Whether it’s in-store, during a live event, or on a broadcast, consumers can unlock shoppable moments with a single scan, making every interaction count.

And that’s just the beginning. QR Fox takes things up a notch with dynamic QR codes that allow for constant edits to the QR code’s final destination and powerful real-time data insights. So marketers can optimise every campaign for maximum impact.

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Everything Is Now Shoppable

QR Fox allows brands to tell their story even before the consumer scans. With its image and video QR technology, brands can showcase engaging visuals or product highlights that draw consumers in. Think of it as a creative commerce journey that starts with curiosity and ends with a sale, whether in-store or at home.

‘With QR Fox, we’re turning every physical and broadcast interaction into a shoppable or engagement moment. From creative ads to product displays, the sky’s the limit for how brands can engage their audience,’ said Cam Naidoo, Co-Founder of QR Fox.

Bridging The Gap Between Broadcast, Digital, And In-Store Experiences

Why settle for one-dimensional campaigns when QR Fox lets you engage consumers on multiple levels? Whether watching a TV programme and commercials or browsing in-store, QR Fox’s geo-location QR codes deliver tailored experiences based on the customer’s location. From Cape Town to Durban, a single code can serve up different content, creating a localised experience every time.

With Dynamic QR codes, brands can guide consumers to different landing pages, whether a product page, exclusive offer, or additional content, all without ever reprinting a new code.

Data-Driven Campaigns For Maximum Impact

QR Fox delivers for marketers who thrive on insights. The platform’s dynamic dashboard offers real-time analytics on every scan, allowing you to track engagement, device type, location, and more. With seamless integration into tools like Google Analytics and CRM platforms, you can easily build robust, data-driven campaigns that convert.

Proof In The Pudding

Whether changing QR codes on the packaging or activating codes on TV ads, the impact is clear. QR Fox is turning consumer interest into action, one scan at a time.

‘Brands that have switched to QR Fox are seeing impressive results. Engagement is up, scans are up, and conversions are up. It’s all about making QR codes work harder and smarter for brands,’ added Naidoo.

QR FOX
qr-fox.com

Rage Expo Launches The First Ever Afro Geek Playroom

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Modern Marketing
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Rage Expo Launches The First Ever Afro Geek Playroom
Tapelo Zama, Director at Afro Geek.

rAge Expo is set to immerse attendees in the world of Afro-futurism and innovative creativity with the launch of the Afro Geek Playroom, the first-ever designated Afro Geek area at the expo. Curated by Afro Geek, the Playroom will bring together a diverse lineup of creators, influencers, and vendors from across South Africa and beyond, showcasing African innovation in gaming, art, and digital experiences.

‘The collaboration with Afro Geek brings a fresh, futuristic energy to rAge Expo 2024, creating a unique space where African creativity, culture, and technology meet,’ said Michael James, Senior Project Manager at rAge. ‘From the immersive experiences in the Afro Geek Playroom to the artist-driven Afro Geek FanFest, we’re excited to showcase authentic innovation that will resonate with our audience and bring a new dimension to the expo.’

The Afro Geek Playroom will be a vibrant hub of Afro-futuristic storytelling and tech, featuring a mix of vendors who capture the spirit of the continent’s digital creativity.

Highlights include, virtual reality and indie games, where attendees can experience unique, immersive worlds created by independent African studios; laser-cut chess and storytelling by Neosentle, an artist renowned for her intricate laser-cut chess pieces, who will bring her one-of-a-kind chessboard, blending African-inspired designs and rich history with an interactive 3D gaming experience; and a card game tournament with sponsored prizes, designed by award-winning Zimbabwean comic artist, Bill Masuku. The card game being Mzansi Mayhem, a unique and exciting trading card game featuring entirely original African superheroes, with its first ever live tournament promising excitement and prizes for top players.

‘Afro Geek’s Playroom will also feature a dedicated lineup of creators and influencers who will engage audiences with our unique brand of entertainment, enhancing the visitor experience and driving engagement through social media,’ said Tapelo Zama, Director at Afro Geek.

‘Adding to the thrill, the Afro Geek FanFest will offer an interactive competition inviting artists to create fan art inspired by their favourite video game characters. Open to online participants, the competition will generate buzz around the rAge Expo, with followers voting on their favourite artworks. Winning pieces will be displayed at the Afro Geek Playroom and available for purchase, creating a platform for our artists to shine.’

‘Our theme of Afro-futurism is a driving force, shaping every corner of the Afro Geek Playroom. We are thrilled to bring these uniquely African experiences to rAge Expo attendees, providing a showcase of talent, storytelling, and innovation,’ concluded Zama.

RAGE EXPO
www.rageexpo.co.za

Data Reveals TikTok And Other Factors Plays Role In International Book Market Trends

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Modern Marketing
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Data Reveals TikTok And Other Factors Plays Role In International Book Market Trends

GfK Entertainment and Nielsen BookData have presented their global report for the first eight months of the year, prior to this year’s Frankfurt Book Fair. The global book market in 2024 is facing a challenging environment. While the fiction segment saw increased revenues in 14 of the 16 territories surveyed, and children’s and young adult books also showed growth in nine regions, non-fiction struggled.

Only five countries reported growth in this segment, which also impacted the overall market. Revenue grew overall in only six of the 16 territories, while this was also true in terms of unit sales.

Spanish and Portuguese-speaking book markets have had an especially good year so far. Countries like Mexico (+16.1%), Spain (+12.3%), Brazil (+9.5%), and Portugal (+9.0%) all saw increased overall revenues. India’s revenue achieved +18.3% growth, although its total volume was relatively modest compared with some of the larger markets tracked with 27 million books sold. In contrast, France (-0.6%) and the UK (-0.8%), by far the largest book markets in the survey with 191 million and 116 million books sold respectively, recorded slight declines in revenue terms, with the official guest of honour at the 2024 Frankfurt Book Fair Italy managing to maintain a relatively flat change year on year at -0.1%. New Zealand saw the largest drop with a decline of -9.3% year-on-year.

Prices Rising More Slowly

Another finding of the report showed price increases are less steep than in previous years. Although average prices continue to rise in 12 of the surveyed territories, such as in the UK by 1.9% to £9.02, 12 regions are seeing lower price increases or even falling prices compared to the previous year. This includes Ireland (-1.0% to €12.57) and the Netherlands (-1.0% to €16.30).

TikTok Continues To Boost Sales

Among the fiction genres seeing the most growth are crime and thriller novels, whose sales are up in three-quarters of the surveyed countries. Revenue gains in the crime and thriller sector range from +3% in Wallonia to +56% in Portugal. Science fiction and fantasy books are performing even better, showing double-digit growth rates across the board. Romance novels are also trending. The TikTok community BookTok plays a key role in driving these and many fiction genres, bringing attention to authors such as Freida McFadden (The Housemaid series), Rebecca Yarros (The Empyrean series), and Colleen Hoover (It Ends with Us/It Starts with Us).

The decline in non-fiction can partly be attributed to the absence of top titles like Prince Harry’s biography Spare, which sold in huge volumes in many territories last year. Nonetheless, 2024 still boasts some global bestsellers in this category. One notable example is James Clear’s step-by-step manual Atomic Habits, which was among the top five bestselling non-fiction books in 13 territories. However, many segments, including the travel sector, which was enjoying a rebound post-pandemic, are in decline. History books and lifestyle guides are continuing to perform relatively well.

The results, together with the press release and additional information, can be downloaded here and here.

NIELSEN
https://nielseniq.com/

How Exhibitions Promote Youth Employment

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Modern Marketing
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How Exhibitions Promote Youth Employment

The Association of African Exhibition Organisers (AAXO) has issued a clarion call for immediate action to harness the transformative economic power of exhibitions, as South Africa heads into peak events season on the business calendar.

Youth unemployment is a huge problem in South Africa. But more relief could be coming from the rapidly growing events and exhibitions industry, as business tourism ticks up in step with a healthy return of leisure visitors to the country.

According to the WTTC’s Economic Impact Report, travel and tourism is expected to grow at a 7.6% annual rate over the next decade, far outpacing the country’s overall economic growth rate of 1.8%. The events and exhibitions industry, a subset of this sector targeting business travellers, is set to match this growth, creating more than 800,000 jobs by 2032.

‘It is crucial to recognise that while Tourism Month celebrated our vibrant culture and heritage, the exhibitions sector is a vital engine for job creation and economic renewal. With youth unemployment reaching 60.8% in the second quarter of 2024, the need for effective job creation strategies has never been more urgent,’ said AAXO chairperson Gary Corin.

Exhibitions and events stand as powerful economic drivers, offering significant employment opportunities and skill development, particularly for our youth. To support this initiative, AAXO will soon release an Exhibitions Careers Booklet, highlighting diverse career paths within the industry for those who may not have access to traditional higher education.

The Case For Youth Employment

The exhibitions sector promotes on-the-job training, with numerous organisers, venues, and suppliers offering internships and in-service training programs. By engaging in these initiatives, unemployed youth can gain invaluable practical experience, forge essential networks, and enhance their employability – contributing not only to their personal growth but also to the economic development of our communities.

Why Exhibitions Matter

Economic growth: Exhibitions attract businesses, investors, and consumers, generating substantial revenue for local economies. The global events industry contributes approximately $1 trillion annually, with South Africa’s exhibitions sector alone generating billions, benefiting local hotels, restaurants, and small businesses.

Job creation: The events sector encompasses a diverse array of roles, from event planning to hospitality. By investing in exhibitions, we can create pathways for our youth, equipping them with essential skills and enhancing their employability.

Youth empowerment: Nearly 19% of Africa’s population is aged 15-24. In this age-group, unemployment averaged 56.15% for South African youth over the past decade. Exhibitions serve as vital platforms for young entrepreneurs and job seekers, fostering networking and mentorship opportunities that lead to sustainable employment.

Government initiatives, as outlined by Tourism Minister Patricia de Lille in her July 2024 budget speech, play a crucial role in revitalising business tourism and empowering communities. With a budget allocation of R2.7 billion for 2024/25 focused on domestic tourism recovery, the government is committed to ensuring that all South Africans benefit from the tourism sector.

Exhibitions represent a unique opportunity for job creation. The Tourism Incentive Programme (TIP), with R172.1 million in funding, supports small businesses in participating in trade exhibitions. This past year, TIP allocated R18 million to assist 130 small enterprises at major events, driving visibility and creating jobs.

Industry Needs To Act Now

It is crucial for stakeholders within the exhibitions sector to align with government objectives. By working together, exhibitions can become beacons of hope, driving economic growth and empowering our youth.

‘As we enter October, let’s harness this momentum to transform exhibitions into powerful catalysts for job creation and economic empowerment for South Africa’s youth,” urges Corin “We invite you to join us in this essential mission. Together, we can unlock the potential of exhibitions to create a brighter future for both our youth and our economy.’

AAXO
https://www.aaxo.co.za

Being Relentless Will Forge The Path To Success

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Modern Marketing
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Being Relentless Will Forge The Path To Success
John Tschohl, Service Quality Institute

John Tschohl of the Service Quality Institute writes that people don’t become successful by accident. They set goals and work hard. They practice, study, and do whatever it takes to move ahead and to become the best they can be in whatever it is they are doing. They are relentless in their pursuits.

Who do you admire — and why? They might be entertainers or entrepreneurs, athletes or authors. You might admire them because they are leaders of the pack in their chosen fields, because they’re wealthy, or because they’re successful.

What do those people have in common? I can answer that with three words: They are relentless.

What’s the definition of relentless? It’s a propulsive, self-directed passion to continue to learn, improve, and exceed expectations in everything you do. It’s a race without a finish line. Let’s take a look at some successful people and their commitment to being relentless in serving their customers.

Tom Raffio, president and CEO of Northeast Delta Dental, knows how critical being relentless is to serving the company’s current customers and attracting new customers, which has resulted in impressive growth. Under his leadership, the company’s revenue great from $57 million in 1995 to more than $483 million in 2023. He did that, in part, by creating a Guarantee of Service Excellence, which backs up seven facets of service with customer refunds. Those guarantees address everything from resolving inquiries immediately or guaranteeing an initial update within one business day to processing claims within 15 calendar days.

Ed Basitan, who was CEO of Delta Airlines during the COVID pandemic in 2020, was also relentless in serving the company’s customers. He contacted each of them to let them know the company was extending its SkyMiles Medallion Status for almost two years and was making re-booking of flights free for two additional years. He was relentless in serving the company’s customers.

Jeff Bezos built Amazon on customer service. The company anticipates customers’ complaints or concerns even before they know they have them. It immediately acknowledges an order, sends an email message when the order has shipped, lets customers easily track their packages, and includes a link to return or replace items.

When Steve Jobs founded Apple, one of the most profitable companies in the world, he did so on two principles: quality products and superior customer service. Apple does everything right and is proof that relentless customer service is fundamental to superior performance.

To build a business that is relentless in serving its customers, you must do several things. Hire people who are personable and train them in the skills and attitudes that will make them customer service heroes. Trust and empower employees to make decisions that will satisfy customers who have a problem with your company or your products. Use a combination of people and technology to make it easy to do business with you. Build speed into everything you do; do it faster, and do it better.

A critical element of being relentless is service recovery. Service recovery is resolving issues customers have with a product or service they purchased from you. This involves four steps: acting quickly, taking responsibility, making an empowered decision, and compensating the customer. Do this, and your customers will never leave you.

‘Treat your customers as if they own you … because they do’, said Mark Cuban, Shark Tank investor, entrepreneur, and author. ‘You have to re-earn your customers’ business every day.’

No matter what you’re selling, your customers provide your income stream. Being relentless in serving them will forge your path to success.

SERVICE QUALITY INSTITUTE
https://johntschohl.com/

WARC Awards Middle East & Africa 2025 Judges Revealed

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Modern Marketing
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WARC Awards Middle East & Africa 2025 Judges Revealed

The first judges for the WARC Awards Middle East & Africa 2025, in association with LIONS, have been announced.

The esteemed jury panel of top industry experts from across the region represent a wide selection of global and local brands such as Heineken, Pernod-Ricard, Spur Corporation and Sterling Bank, as well as leading agencies including The Brand Company in Egypt, Mullen Lowe Dubai, and Belva Digital in Kenya.

Jury chair Nthabi Motsoeneng, Chief Marketing Officer Africa and Middle East, Pernod-Ricard, Africa and Middle East, said, ‘Marketing Effectiveness is not an oxymoron! I’m looking forward to the journey and getting to know and learn from fellow judges of the WARC Awards 2025! Thank you to WARC for this opportunity. Can’t wait to meet the rest of the crew.’

John Bizzell, Awards Lead, WARC, added, ‘We’ve convened a fantastic jury of highly respected professionals from across the Middle East and Africa to bring expertise and cultural insight to the judging process. We very much look forward to working with them as they select the best work of the region that is strategically brilliant and delivers commercial impact.’

The WARC Awards Middle East And Africa 2025 Jury Is Named As:

Nthabi Motsoeneng, Chief Marketing Officer Africa and Middle East, Pernod-Ricard, Africa and Middle East – jury chair.
Andrea Quaye, Marketing Director, Heineken, South Africa.
Dara Abdul Hadi, Co-Founder and Director of Design, The Brand Company MENA, Egypt.
Fabrice-Mozart Amani, Co-founder & Chief Operations Officer, Waribei, Ivory Coast.
George Giessen, Head of Brands, MullenLowe MENA, UAE.
Manisha Bhatia, Head of Strategy (KSA), Impact BBDO, Kingdom of Saudi Arabia and UAE.
Maurice Igugu, Chief Marketing Officer, Sterling Bank, Nigeria.
Serah Mwikali Katusya, CEO and Founder, Belva Digital | WildMango, Kenya.
Venus Tawiah, Director of Business and Corporate Communications, Now Available Africa, Ghana.
Vuyo Henda, Chief Marketing Officer, Spur Corporation, South Africa.

Additional judges will be announced soon.

This regional MEA competition, part of the Global WARC Awards, will be judged rigorously and consistently, guided by the universal frameworks of the Creative Effectiveness and the B2B Effectiveness Ladders.

The jury will award Gold, Silver and Bronze accolades across 12 categories: Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth, Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data, and Strategic Thinking.

The jury chairs of all the regional awards – Asia Pacific, Europe, Middle East and Africa, Latin America, and North America – will together award the highly coveted Grands Prix, the ultimate recognition of marketing success, selected from all the regional Golds.

WARC
https://www.warc.com

Report Reveals Key Insights Into TikTok’s Efforts To Ensure User Safety In South Africa

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Modern Marketing
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Report Reveals Key Insights Into TikToks Efforts To Ensure User Safety In South Africa

As TikTok continues to invest in cutting-edge moderation technologies, its commitment to transparency and platform safety remains at the forefront, ensuring a secure environment for its diverse user base across South Africa and globally.

TikTok has released its Q2 2024 Community Guidelines Enforcement Report, showcasing the platform’s growing efforts to ensure user safety and well-being in South Africa. This quarterly report provides transparency on the content and accounts removed during the reporting period for violating the platform’s Community Guidelines.

The report highlights that 614,406 videos were removed, which is only 0.6% of the total videos uploaded in South Africa in the latest reporting period.

Key findings show that 98.7% of these videos were proactively removed before any user reports, with 88.4% taken down within 24 hours.

A total of 143,998 accounts were banned for violating TikTok’s Community Guidelines, with 137,663 accounts being removed because they were suspected to be under the age of 13.

Globally, TikTok has made significant strides in content moderation. In June 2024, over 178 million videos were removed worldwide, with 144 million of these taken down through automation. These technical advancements reduce the volume of content that moderators review, helping minimise human exposure to violative content. With a proactive detection rate now at 98.2% globally, TikTok is more efficient than ever at addressing harmful content before users encounter it.

The full report can be accessed here.

ECLIPSE
www.eclipsecomms.com

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