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HP Unveils New Printed Interiors Collection

HP Unveils New Printed Interiors Collection

HP Inc. recently unveiled a new collection of digitally printed interiors in designer curated rooms, each serving a specific purpose. The company also introduced HP Indigo Wallpaper, an HP Indigo 20000 Digital Press solution for wallpaper manufacturers to transition from analogue production to a digital colour printing process with gravure quality.

In collaboration with a team of designers led by Jennifer Castoldi, each concept room at HP’s Heimtextil booth tells a story that comes to life using HP Latex and HP Indigo décor printing technology. The designs tackle contemporary issues such as aging, sustainability, global warming and endangered species in interior settings including a living room, bedroom, bathroom, kitchen, and dentist’s office.

‘With HP digital décor printing, interior design applications have amazing possibilities. Any idea of any size can come to life anywhere, on wallcoverings, printed flooring, textiles and furniture,’ said Castoldi, CEO and Chief Creative Director, Trendease International. ‘This technology is a creativity enabler, providing new opportunities to designers.’

The HP Indigo Wallpaper launch is yet another example of the growing HP print technology portfolio for décor. For high-volume endless printing or a new design every metre, the new HP Indigo 20000 Digital Press Wallpaper solution is capable of producing endless printing at 1515sqm per hour with a 74cm width.

The industry-proven HP Indigo 20000 is digitally programmed for repeat, frameless printing, making it ideal for repeated pattern wallpaper applications and more. Wallpapers for the press are available to HP customers through suppliers such as Felix Schoeller and Van Merksteijn.

HP also recently announced a new range of durable textiles certified for HP Latex printers to produce soft signage and décor applications, combining durability and outstanding print quality with the benefits of water-based HP Latex technology. The new textiles from select media vendors expand possibilities for durable HP Latex printing for soft signage and also enable new décor applications, including curtains and blinds, cushions, lampshades, and bags, on materials made from 100% cotton, cotton linen or polyester. Some of the new textiles can also achieve washability with a heating process after printing.

HP Latex water-based inks have also received ECO PASSPORT Certification from Oeko-Tex, for textile applications. Key benefits of Latex printing technology are print quality and sustainability benefits.

HP
www.hp.com

JCDecaux’s Wall Subsidiary Signs Berlin Contract

JCDecaux’s Wall Subsidiary Signs Berlin Contract

JCDecaux recently announced that its Berlin-based German subsidiary Wall signed a new 15-year exclusive contract. This is for all back-lit and digital advertising street furniture excluding bus-shelters following a competitive tender.

This new contract includes at least 700 2sqm panels, 900 4sqm panels and 330 9sqm panels which will be either back-lit static, scrolling or digital. This franchise will commence on January 1 2019, by replacing all existing structures with new ones specifically designed for Berlin.

The 4500 advertising bus-shelters in Berlin which are operated by Wall (West Berlin until 31/12/2018 and East Berlin until 12/03/2020) will be subject to a separate tender from Berlin Transport Authority.

Jean-François Decaux, chairman of the executive board and co-CEO of JCDecaux, said in Berlin on signing, ‘Berlin with 3.6 million people is the most important city in Europe’s largest advertising market. We are very pleased to continue to be Berlin’s exclusive partner for all back-lit and digital advertising street furniture which is one of the fastest growing segments of the overall advertising market in Germany where OOH now represents more than 6% of advertising spend.

‘This new contract will pave the way for increasing the digitisation of our asset portfolio across all formats (2sqm, 4sqm and 9sqm) which will further enhance the attractiveness of our OOH/DOOH network for national, regional and local advertisers.’

JCDECAUX
www.jcdecaux.co.uk

Mall Ads Partners With SA Corporate Real Estate Fund

Mall Ads appointed non-GLA partner service provider for SA Corporate Real Estate Fund

Alternate or non-gross lettable area (non-GLA) spaces are fast becoming top revenue generators for property developers and mall managers. Mall Ads has recently been selected to partner with the SA Corporate Real Estate Fund to fulfil the role of non-GLA service provider. SA Corporate has contracted Broll to manage the property portfolio of the JSE-listed fund, which was the third-best performing property stock in 2016.

Carmen Collison, retail asset manager at SA Corporate said, ‘Focusing our non-GLA efforts with partners that can drive growth in this area is paramount. As with anything, a focused approach ensures that we are able to understand the operational dynamics, revenue streams and where the growth opportunities lie within this space. The non-GLA scope is diverse and cuts across all areas of our core business. It is refreshing to partner with a team that sees beyond the traditional scope of non-GLA and we look forward to pioneering new concepts and initiatives that will see our revenue growing in this area.’

Mzukisi Deliwe, deputy CEO of Provantage Media Group, believes the five-year contract will bear significant fruit, ‘PMG has a credible track record of managing property owners’ rights and associated revenues, having won media rights from PRASA, ACSA, Vukile and Anaprop. Our award-winning team is looking forward to extending its know-how and skill set into the commercial and landlord space, where we will focus on innovating and extracting maximum revenue from the available assets.’

‘When considering proposals, Mall Ads was found to be the only potential service provider that presented beyond mall media and could fully comprehend the scope of non-GLA revenue generation within the retail property environment,’ said Andile Rapiya, Broll national marketing manager, SA Corporate Portfolio.

Deliwe said Mall Ads aims to unlock business opportunities across the group and create additional value for property owners. ‘It is refreshing to be working with an award-winning property owner and a management company that are keen to innovate the approach to non-GLA management as one of collaboration and teamwork,’ he said.

Deliwe further stated, ‘We are excited and honoured to be working with SA Corporate and Broll. Our aim is to look beyond media sales, with an emphasis on value-added services and digital IT infrastructure. We intend to focus on growth strategies that will provide holistic solutions for landlords and property owners, extracting maximum revenue from their assets through innovation while creating fresh, exciting new content platforms for blue-chip brands and traders alike.’

MALL ADS
john@provantage.co.za
www.provantage.co.za

 

 

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