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Red & Yellow Challenging Corporates To Help Change Entrepreneurs’ Lives For Mandela Day

Red & Yellow Challenging Corporates To Help Change 67 Young Black Entrepreneurs' Lives For Mandela Day

The Red & Yellow Creative School of Business is challenging corporates, patrons of education and successful SMEs to contribute to Mandela Day by helping empower 67 young, bright and budding entrepreneurs.

These entrepreneurs are poised for greatness, but lack the financial means, skills, knowledge and know-how to turn great ideas into successful businesses.

On 30 July 2018, Red & Yellow will launch a truly revolutionary, blended-learning Entrepreneurship in Action 10-week online course. The course will give young entrepreneurs and small business owners the tools and insights they need to build sustainable businesses and become employers in their communities. For every deserving student sponsored, Red & Yellow will match it with another.

‘This Mandela Day Challenge is not a quick fix; it is a powerful step in the direction of sustainable and uplifting transformation,’ commented course lecturer Karen Hidden.

RED AND YELLOW SCHOOL OF BUSINESS
www.redandyellow.co.za

Lamar Advertising And Clear Channel Collaborate For DOOH Airport Campaign

Lamar Advertising And Clear Channel Collaborates For DOOH Airport Campaign

Lamar Advertising Company partnered with Wieden-Kennedy, OMA, Clear Channel Outdoor and Wow Media to launch a DOOH campaign for the Los Angeles International Airport.

The billboards use dynamic data from real-time flights and will display the content as passengers leave the airport.

Ian Dallimore, director of digital innovation and sales strategy for Lamar Advertising said, ’In leveraging real-time data that will inform the creative seen on the billboards, we will be able to engage specific passengers as they depart LAX in a highly effective and memorable way. We are excited about the opportunity to work in conjunction with Delta, Equinox and our agency partners to bring a truly dynamic out-of-home campaign to life.’

LAMAR
www.lamar.com

IBASE Launches SI-61S Multi-Screen Signage Video Wall Player

IBASE Launches SI-61S Multi-Screen Signage Video Wall Player

IBASE Technology Inc’s SI-61S ultra-high resolution and highly expandable video wall player was developed for multi-screen video wall signage environments.

It is equipped with Intel’s latest 7th Generation desktop processor and can be integrated with a Matrox, AMD or Nvidia PCI-E (x16) or two PCI-E (x8) graphics cards to play super high-resolution, eye-catching content in different screen layouts to captivate and engage consumers.

The SI-61S with a nine display-output Matrox C900 PCI-E (x16) graphics card can play ultra-high-definition images and videos of up to 6K x 3K resolution. For an ultra-large 6 x 3 video wall requirement, it can be connected with two nine-output PCI-E (x8) Matrox C900 graphics cards for playback of up to 12K x 3K UHD images/videos.

In addition, it can be connected to a single large-screen video wall with a single-output PCI-E (x16) graphics card for playback of 8K super-high-definition images/videos. An external 4K video capture card can also be used to provide live video input.

The system includes two low-profile Mini PCI-E slots with both full-size and half-size slots. WiFi, Bluetooth, 4G LTE or video capture cards can be installed to increase the convenience of network connectivity. It provides flexible video wall configuration and resolution setting modes, as well as the latest IBASE sole iCONTROL smart energy-saving and remote monitoring technology.

Users can take use the technology for energy-saving, auto-scheduling, automatic power resume, low-temperature power-on protection and intelligent OS recovery functionalities.

The SI-61S features remote system temperature, voltage and fan speed hardware monitoring that contribute to lower maintenance costs, enhanced system stability, and a 24/7 long-term stable operation. The system’s product lifecycle is estimated to be more than seven years.

IBASE
www.ibase.com.tw

Absen Supplies LED Displays For World Cup 2018

Absen Supplies LED Displays For World Cup 2018

Absen deployed the A1099, A1699 and C15 LED displays at the Kazan Arena, Rostov Arena and Kalinigrad Stadium in Russia for the 2018 World Cup. 

Absen built the A1099 and A1699 with stainless steel screws and locks, aluminium panels and insulated wires to handle the severe temperatures of Russia.

The company also supplied its C15 curved display with a pixel pitch of 15mm. It is 80mm thick, which is 60 percent lighter than conventional outdoor LED displays.

ABSEN
www.absen.com

TBWA Teams Up With Facebook For Regional Creative Agency Programme

TBWA Teams Up With Facebook For Regional Creative Agency Programme

TBWA is entering into a regional programme with Facebook that will be rolled out in Africa, the Middle East, Turkey and Central and Eastern Europe (CEE). 

The TBWA Facebook Foundry is a programme focused on Inspiration, Learning and Creativity. As part of this partnership, more than 1500 TBWA employees will benefit from a custom-built Facebook Blueprint learning initiative that combines online courses, in-person training and the option for certification on Facebook and Instagram campaign implementation and measurement.

Facebook’s Head of Agencies in Middle East and North Africa, Ian Manning said, ‘In today’s competitive digital environment, the Facebook Foundry programme offers a differentiated and reliable platform to measure and hone a creative agency’s competencies. We’re pleased to work together with TBWA’s regional offices on this programme and are confident that each and every session will further empower the teams to enhance their digital creativity.’

Cem Topcuoglu, President, TBWA\ CEE, Middle East and Africa said, ‘Our partnership with Facebook serves as a foundation for a long-term strategic roadmap to deliver new digital experiences in the fast-growing MEA and CEE markets. This initiative could not have come at a better time as we pave the way for new and impactful campaigns.’

Noah Khan, Regional Head of Digital and Innovation, CEE, Africa and Middle East, TBWA & DAN said, ‘Our partnership with Facebook will facilitate deeper, meaningful conversation between our clients and their target audiences. This initiative further signifies our commitment to collaborate with our partners and our collective vision of creating incredible disruptive work. It also further enforces our belief in training and cultivating the incredible talent of people we have at TBWA.’

Sean Donovan, Group CEO, TBWA\South Africa said, ‘It’s really gratifying to formalise this partnership as Facebook have been a very enthusiastic partner over the past year. Our partnership unlocks the ability to bring further strong data-driven insights into the strategic and creative processes.’

TBWA
www.tbwa.co.za
 

Scan Retail Exhibits Fabric Pop-Up System

Scan Retail Exhibits Fabric Pop-Up System

The Fabric Pop-up System has collapsible frames that quickly and easily pop open to form sturdy structures. The fabric graphics slide into silicon edging built into the frames, concealing the structure under smooth, seamless prints. There is no need for tools or specialised skills.

Benefits of the Fabric Pop-up System:

– It’s an affordable, durable and re-usable product that carries huge potential savings in the long-term.
– The simple set-ups need minimal time and labour.
– The folded away system is compact and lightweight, making it easy to transport and at a lower cost.
– The system’s modular design and versatile connection options allow users to assemble the parts into different configurations. Users can mix and match them like Lego bricks – a few structural parts can create many different designs.
– Although the fabric prints are re-usable, new prints are also very affordable. Users can update the marketing message, or look and feel, as needed.
The system includes many parts and accessories, such as walls of varying sizes, bulkheads, counters, LED backlighting behind the fabric graphics, mounted screens and shelves.

Justin Hawes, CEO of Scan Retail (Scan Display’s sister company) said, ‘The system is suited to a range of retail environments where displays need to be updated often, such as showrooms or in-store promotional displays, and where they need to be easily moveable, such as mall activations and pop-up shops.’

SCAN RETAIL 
+27114921079 
justin@scanretail.co.za
www.scanretail.co.za

Sign Africa And FESPA Africa Expo 2018 Announces Range Of Educational Features

Sign Africa And FESPA Africa Expo 2018 Announces Range Of Educational Features

Sponsored by Roland, the Sign Africa and FESPA Africa Expo, taking place from 12-14 September 2017 at Gallagher Convention Centre, delivers world-class exhibitors and distributors and allows you to add value to your visit by attending one of the free educational and inspirational features.

Speed Wrap Challenge

The Speed Wrap is a national, live wrapping competition. The event is brought to you by platinum sponsor Roland, vinyl sponsors Grafiwrap (distributed by Maizey Plastics) and expo sponsors FESPA Africa and Sign Africa. The Speed Wrap Challenge will take place on all three days of the expo. The first round will be at 10am. The final round will take place on Friday 14 September. Enter your best wrapper.

Textile Print Experience

Visit this hands-on workshop where printers can learn different techniques all taught by Charlie Taublieb, who has been in the screen printing industry since 1976, and heads up Taublieb Consulting in Greenwood Village, Colorado, a company specialising in technical screen printing consulting for textile printers.

T-Shirt and Bag Printing Workshops

These are free demonstrations by local experts on T-shirts and bags with speciality printing techniques, direct to transfer and screen printing. Pop into hall 1 during the 3 expo days and get tips and tricks. There’s also an opportunity to ask our local experts questions about techniques and processes. This will help you streamline processes; save you time and money and increase your profits.

Business Opportunities Programme

Business opportunities will be showcased on exhibitor stands at the Sign Africa, FESPA Africa, Africa Print and Africa LED exhibitions. Opportunities for start-ups or those looking to grow their businesses will be showcased in daily 30 minute sessions on the hour. A range of topics relating to all aspects of the signage, vehicle wrapping, wide format and digital printing industry will be covered.

For more information about the expos and to register online, visit: www.signafricaexpo.com

SIGN AFRICA
+27114501650 
dyelan@practialpublishing.co.za
www.signafricaexpo.com

MediaCom Lists Five Insights For SA Advertising And Media Agencies

MediaCom Lists Five Insights For SA Advertising And Media Agencies

MediaCom recently released a global report that highlights five insightful trends, which were based on the powerful and impactful work awarded at Cannes 2018.

1. Gender remains a hot topic

One year on from the launch of the #unstereotype alliance and at a time when the #MeToo movement is forcing many to rethink their approach, a number of brands spoke openly about addressing inequality. Perhaps the most high-profile was Procter & Gamble’s (P&G’s) Chief Brand Officer, Marc Pritchard, who explained ‘sex sells’ is an outdated concept in 2018.

2. New technology is helping brands cut through and transform lives

As Malcolm Poyton, Global Chief Creative Officer at Cheil Worldwide, explained at the event, ‘Consumers expect brands to use technology to connect with them because that’s how they are connected to the world.’ Often, however, brands simply use technology for the sake of using something new. One of the heartening themes of this year’s Cannes was the best campaigns used technology relevant to the insight or message.

3. Diversity matters (in your ads)

As Pritchard said at Cannes, ‘The days of general audience and general marketing are gone, and that is a good thing. People want to see themselves and to see brands with points of view – that is what is going to connect.’ He stressed, ‘If you are not doing multicultural marketing – you’re not doing marketing.’

4. Diversity matters (in your company)

Ensuring diversity at a time when data and digital are changing the roles of the marketing department – and the skills needed to successfully understand how data, technology and marketing are driving business outcomes – is no easy task. That’s because two separate areas need to be addressed: the diversity of skills and ensuring that the team truly reflects the target audience.

5. Nothing matters if people don’t trust your brand

Marketers often speak a lot about building ‘brand love’. But to get consumers to start loving your brand you first need to win their trust. To do that, you must convince them that you are authentic and sincere in what you say. Get it wrong and consumers will not only ignore your messages, but they’ll actively avoid your brand, too.

Diversity is one of South Africa’s strengths and should be celebrated in the world of communications. When approached in the right way, advertising can be so much more than simply pushing a product. It can and should reflect the things that matter to South Africans, such as addressing inequality, paying tribute to diversity, and showcasing the uniqueness of its country and citizens.

If brands put people first by showing they are proudly South African, consumers will be too.

MEDIACOM 
+27115826600 
michelle.dewitt@mediacom.com
www.mediacom.com/za

Cell C Partners With FCB And 1886 For Corporate Identity Evolution

Cell C Partners With FCB And 1886 For Corporate Identity Evolution

Cell C has begun the process of evolving its strategic focus and, with this, its brand identity. Aided by FCB Africa group agency and 1886, the mobile communications solutions provider kicked off the rebrand with a colour change to orange and purple, on all new marketing materials including all branding elements on Cell C’s office campus.

Cell C also rolled out a new logo. ‘Orange is a vibrant, fresh and exciting colour. It is also an ‘unowned’ or ‘unclaimed’ colour, and will assist Cell C to stand out from the crowd,’ said 1886 Chief Creative Officer, Stuart Stobbs. ‘It represents the newly invigorated Cell C culture and shows the energy that the team is bringing to the brand’s products and services.’ Cell C will continue to roll out the new brand identity over the next few months.

1886 ADVERTISING  
derek.coles@1886advertising.co.za
www.scanretail.co.za

FCB  
www.fcb.co.za

 

Absa Rebrands To Embrace Africa

Absa Rebrands To Embrace Africa

Besides South Africa, the new Absa Group has a presence in 12 African countries and plans to open international offices in the UK and the US.

‘Our new name and brand are an expression of our new purpose and strategic direction, which commits us to growing in Africa. We are rallying around a shared sense of purpose and identity while celebrating our diversity,’ said ABSA CEO Maria Ramos.

Absa brand design rollout

The rollout of the new Absa brand design in South Africa will be completed in 2019, and to Absa Group’s Barclays banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, Tanzania, Uganda and Zambia by mid-2020, subject to approvals, including from regulators in those countries. Product and service functionality will not be affected by the rebranding programme.

In renaming Barclays banks across the continent, the group will be able to build on the pedigree of the Absa brand as a strong and stable bank.

ABSA www.absa.co.za

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