Susan Credle, Global Chief Creative Officer of FCB, is one of Advertising Age’s ‘100 Most Influential Women in Advertising’ and one of Business Insider’s ‘Most Creative Women in Advertising’. She has been inducted into the American Advertising Federation’s Hall of Achievement.
In the year of virtual conferences, the Nedbank IMC in 2020 was critically acclaimed – the one to beat – and this year, the action continues with the conference themed ‘Marketing. The Movie.’ The star-studded line-up at this year’s event, happening on 29 July 2021, includes four international speakers – all trailblazers. Credle is one to watch – from any device of your choice.
When she speaks, the industry listens. Her strong moral compass drives her quest to infuse the industry with diversity. As the first female chairperson of The One Club for Creativity, Credle champions up-and-coming creative talent and advocates for industry inclusion of all individuals. She has also helped to create rigorous and exciting professional development opportunities for all creative professionals. Her belief is that the more varied the industry, the stronger and better off it will be.
Over the years, she has done consistent award-winning work for big name clients such as Visa, Gillette, PepsiCo and Bank of America. She has turned small, challenger brands into category leaders, and even helped to reinvent the iconic M&M characters. As CCO of Leo Burnett USA, she spearheaded a creative renaissance, producing some of the agency’s most memorable work, thanks to her nurturing and collaborative approach.
She moved onto FCB in 2016, rocking the boat, but reigniting the network by pushing for better work and coaching her teams towards exceptional results. Her hard work paid off. In 2019, FCB had its best performance ever and was named a top-three Global Network at Cannes – just one of the numerous awards the agency won that year.
Credle’s half hour presentation will be followed by a live Q&A session out of New York. This will be hosted by founding Partner and Group Chief Creative Officer of Joe Public United, Pepe Marais.
‘Get your popcorn ready to watch the marketing blockbuster of the year from your own screen wherever you are,’ said Dale Hefer, Nedbank IMC CEO. Lauded as the benchmark for virtual conferences in 2020, the Nedbank IMC has become Africa’s foremost marketing conference. This year’s event, happening on 29 July, includes a line-up of 18 local and international marketing stars. Other global keynotes include US CMO for Anheuser-Busch, Marcel Marcondes and top African influencer Terryanne Chebet.
Tickets are priced at R1999.00 (excl. VAT). A 50% discount is available to registered marketing or business students. Email: info@imcconference.com
Modern Marketing, a proud media partner of the Nedbank IMC, has announced a competition where you could win one of 20 tickets, worth over R2000 each, to the conference. Read more here.
NEDBANK IMC
+27 10 592 1888
dale@imcconference.com
www.imcconference.com
