Mr Price Home Appoints The Hardy Boys As Lead Strategic And Creative Agency

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Mr Price Home Appoints The Hardy Boys As Lead Strategic And Creative Agency

Mr Price Home sought out a strategic and creative partner to support the continued growth and success of its market-leading business. The Hardy Boys (THB), a Wunderman Thompson company, has won the account.

THB’s Chief Creative Officer, Geoff Paton said, ‘It’s been an absolute pleasure working on the pitch for such a well-loved South African brand. There is a real opportunity to do great work and help this amazing local business grow. I believe our work demonstrated an understanding of the place that the Mr Price Home occupies in the hearts and minds of South Africans and the importance of customer experience. There are exciting times ahead.’

Sue Napier, MD of Advertising for Wunderman Thompson SA, said the team
were delighted with the achievement. She shared, ‘We are incredibly proud to
have won this pitch and to be appointed as the lead strategic and creative agency on this iconic local brand. As someone who has previously worked for Mr Price, it feels like a ‘coming home’ of sorts for me, and I know we are going to enjoy a great working relationship with this vibrant team. We look forward to many fun and impactful campaigns with this inspirational brand.’

Kerry Strauss, Marketing Director of Mr Price Home, said, ‘After a rigorous
process, it was clear that THB’s consumer insight-driven approach to delivering strategic creative was what we were looking for. Our optimism requires next-level thinking and a commitment to the customer experience that is both informed and inspired. THB’s approach was delightfully refreshing, and we’re looking forward to a powerful partnership. In a year filled with such uncertainty, we’re thrilled to join forces with an agency of passionate thinkers who, much like us, believes there really is no place like home.’

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