Matrix Group Acquires Majority Stake In Boutique Agency

Kgaugelo Maphai, Matrix Group Chairperson and Di Wilson, CEO of Integer\Hotspot.

The Matrix Communications Group (Matrix Group) identified Integer\Hotspot (a through-the-line boutique agency) as an ideal agency to invest in. Matrix Group will tap into the company’s 20-year advertising experience with a strong strategy approach, extensive shopper knowledge and a full-service creative offering.

Di Wilson, CEO of Integer\Hotspot said, ‘The past twenty years have been phenomenal for us and as a leading integrated, full service communications and advertising agency, we are able to work and deliver for most sectors. We are looking forward to many more productive years with our new partners to continue offering value to our clients and end-users.’

Wilson, a former Grey Advertising Executive together with Gavin Meek, an experienced creative director, established the award-winning through-the-line boutique agency to cater to shopper marketing needs across South Africa.

Currently, the growing tech-savvy and connected consumer presents new opportunities for real-time shopper experiences. By integrating strategic touchpoints, the agency offers specialised services from Point of Sale (POS) to TV, including shopper marketing, brand communication and digital sampling. The agency counts companies like BIC, Adcock Ingram, GSK, Pernod Ricard and Nativa as its clients.

Kgaugelo Maphai, Matrix Group Chairperson said, ‘Wilson has managed to build a specialised, solid business. Her vision provides clients, especially during the new normal, with solutions for the informal, formal and e-commerce markets. This proves that this is a future-fit company that we believe we can add value to and elevate to the next level.’

The entire leadership team and staff at Integer\Hotspot continue to drive the culture, passion and excellence expected within the agency by continuously adopting innovative and cutting edge technology and tools. The agency also announced the appointment of Rob Collins, former Sun International Group Chief Operations Officer, as a non-Executive Director. Collins enjoys mentoring dynamic entrepreneurs and he will share his vast experience with agency. As a challenger agency, Integer\Hotspot plans to continue expanding its insights and key shopper marketing offering to other parts of the continent.

Matrix Group