Delegates saw presentations from industry experts, covering branding, new-age marketing, technology and campaigns across the marketing and branding industries at the first #ModernMarketingTrendCamp, which was held at the Gallagher Convention Centre on 11 and 12 September.
Mohammed Jogie, Strategy and Design at MSD, presented insights into creative problem solving with the help of ground-breaking research from around the world.
Gilbert Kumpukwe, Senior Campaign Manager at Version Eight, elaborated on the product recognition degree by consumers through brand management and strategy development, and considered consumer behaviour and managed the advertisement of the brand.
Kagiso Musi, Group Managing Director at Meta Media, discussed why data is a big buzzword at the moment and focused on data from a traditional media perspective that can be used to create insight-rich media campaigns.
Renier Meyer, Account Strategist at iLEAD et al (a Google partner) showed delegates how they can maximise their brand campaign reach with Google by using effective PPC campaigns, Google ads, website optimisation and social media.
Anne Dolinschek, Founder and Chief Strategist at Nfluential, presented research that revealed why influencers are an important channel. If the right types of influencers are used in the right way, they can bring immense value to brands. She highlighted the difference between consumers loving or hating a brand or choosing competing brands based on influencers.
Tholoana Qhobela, Chief Strategy Officer at Havas South Africa, discussed how brands can forge a meaningful relationship with their target audiences through the work that they create.
Kirsty Dugmore, Chief Growth Officer of SugaSpice, explained how marketers can use the disciplines of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing to better understand consumers’ purchasing and brand decisions and gave readings on these disciplines.
Andrew Human, CEO of the Loeries Africa and Middle East, illustrated his favourite Loerie award-winning campaigns and went on to show innovative campaign strategies that brought new and fresh thinking and how the campaigns were relevant to the brand, target audience and medium used.