Cape Town based Mandisi Ads, a division of Mandisi Media Group, has launched another nationwide Out of Home (OOH) Mall campaign for Government Communication and Information System (GCIS), with the objective of informing employers and employees about the inclusion of domestic workers in the Compensation for Occupational Injuries and Diseases (COID) act.
Because of Cape Town’s large format limitations locally and within national reach, the strategic decision was made to communicate to the target audience within malls. The client’s objectives were matched with various mall profiles across the country coupled with effective placement right down to the tenant mix.
‘This campaign goes to show that OOH media in Cape Town is still a very impactful platform in building an offline presence for reach, visibility and validity, despite the country facing sporadic lockdowns this year,’ said Mandisi Maqetuka, Chief Director of Mandisi Ads.
The industry is undoubtedly improving, especially when it comes to research. The improved foot traffic measurement methodologies including the GPS technology, through reputable media research institutions like the OMC, is assisting to prove the effectiveness of what OOH has to offer the industry.
‘With the ease of lockdown regulations, the outdoor audience has increased dramatically in Cape Town and across the country,’ concluded Maqetuka. ‘And the best part of including OOH in the media mix is that it remains on and is unavoidable.’
MANDISI MEDIA GROUP
http://www.mandisimediagroup.com/
