Loeries Announces 2020 Award Winners During Creative Week

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Loeries Announces 2020 Awards Winners During Creative Week

The Loeries called on the brand communications industry to create work that changes things and makes a difference, in line with their theme #CreateChange. The 2020 winners have been announced. 

This article is being updated as winners are announced. The Loeries Creative virtual event is being broadcast from 16-20 November. The event has three channels with over 75 hours of content. 

Loeries day 1 winners:

Out of Home – Outdoor media
Bronze Loerie goes to Ster-Kinekor and FoxP2 Advertising for Joker
Bronze Loerie goes to Audi and PHD for Upgrade to the new A1
Bronze Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it. Even Kentucky.
Silver Loerie goes to BOS and VMLY&R South Africa for Pride
Silver Loerie goes to AB InBev and Promise for Cold Tracker
Campaign Silver goes to Fiftyfifty Lebanon and Impact BBDO for Close The Gap Campaign
Out of Home – In-Store
Bronze Loerie goes to Nestlé and Geometry MENA for Nestle Nutrition Cart
Out of Home – Ambient
Bronze Loerie goes to Arabian Automobiles Company (AAC) and TBWA\RAAD for Nissan Unstuck Poster
Campaign Gold goes to First For Women and FoxP2 Advertising for the 16 Days of Light Campaign
Out of Home Crafts – Art Direction
Campaign Craft Certificate goes to First for Women and FoxP2 Advertising for the 16 Days of Light Campaign
Out of Home Crafts – Use of Technology
Craft Certificate goes to Exxaro and Joe Public Shift for Hard Hat Light Wall
Craft Gold goes to AB InBev and Promise for Cold Tracker
Print Advertising
Bronze Loerie goes to Craft Homes and abnormal for A little more space
Bronze Loerie goes to Burger King and Saatchi & Saatchi for Hey Phil
Campaign Bronze goes to National Geographic Kids and FoxP2 Advertising for the Second Closest To Nature Campaign
Campaign Bronze goes to Hasbro and 2AM Agency & Hoorah Digital SA for Even the mightiest fall Campaign
Campaign Bronze goes to An Nahar Newspaper and Impact BBDO for Naharouki – Talk Too Much Campaign
Campaign Bronze goes to Sports 4ever and TBWA\RAAD for Cheat Codes: FOOTBALL Campaign
Campaign Bronze goes to WWF South Africa and Hoorah Digital Consultancy for the Wear it so they don’t have to Campaign
Campaign Bronze goes to Redemption Rum and Jane Says Design for A Tribe Called Gold Campaign
Silver Loerie goes to Rape Crisis and Ogilvy Cape Town for The Rape Page
Silver Loerie goes to BOS and VMLY&R South Africa for Pride
Campaign Silver goes to TOPS at SPAR and TBWA Hunt Lascaris Durban for the Aftertaste Campaign
Campaign Silver goes to Head & Shoulders and Saatchi & Saatchi for the Dandruff makes you look stupid Campaign
Print – Tactical Use of Print
Bronze Loerie goes to Apartheid Museum and Joe Public for Commemorating The Youth Of 1976
Gold Loerie goes to An Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition
Print – Indoor Posters
Campaign Bronze goes to Crown Paints and CreativeVMLY&R for the Water Proof Campaign
Campaign Bronze goes to Population Services International and The Odd Number for The Thin Line Between Pain and Pleasure Campaign
Campaign Bronze goes to Chicken Licken and Joe Public for the Small Rolls. Big Roles Campaign
Campaign Bronze goes to Assupol and Joe Public for There Will Be No Monuments Here Campaign
Campaign Bronze goes to Nude Foods and Saatchi & Saatchi for Nude Your Food Campaign
Silver Loerie goes to POWA and Black River FC for RSA Victim Poster
Silver Loerie goes to Medcare Hospitals and Medical Centres and The Classic Partnership for Infectious Art
Campaign Silver goes to MCG&CO and TBWA\RAAD for the Wrong Place Campaign
Print Crafts – Art Direction
Campaign Craft Certificate goes to Assupol and Joe Public for the There Will Be No Monuments Here Campaign
Campaign Craft Certificate goes to TOPS at SPAR and TBWA Hunt Lascaris Durban for the Aftertaste Campaign
Campaign Craft Certificate goes to Fiftyfifty Lebanon and Impact BBDO for the Close The Gap Campaign
Campaign Craft Gold goes to Novomed Allergy Clinic and Impact BBDO for the Hidden Allergy Campaign
Campaign Craft Gold goes to Head & Shoulders and Saatchi & Saatchi for the Dandruff makes you look stupid Campaign
Print Crafts – Writing
Campaign Craft Certificate goes to An Nahar Newspaper and Impact BBDO for the Naharouki Campaign
Print Crafts – Photography
Campaign Craft Certificate goes to Novomed Allergy Clinic and Impact BBDO for the Hidden Allergy Campaign
Campaign Craft Certificate goes to Population Services International and The Odd Number for The Thin Line Between Pain and Pleasure Campaign
Campaign Craft Gold goes to Redemption Rum and Jane Says Design for A Tribe Called Gold Campaign
Shared Value
Bronze Loerie goes to ABInbev and Create Mozambique for A Solution For The Future
Silver Loerie goes to INUMA TM and Water Access Rwanda for INUMA MINI-GRIDS
Gold Loerie goes to Fedgroup and Regency Global for Fedgroup Impact Farming
Effective Creativity
Bronze Loerie goes to Unilever Levant and TBWA\RAAD for OMO Tag
Silver Loerie goes to UN Women and Impact BBDO Dubai for The Bridal Uniform
Gold Loerie goes to Kimberly-Clark and Ogilvy Johannesburg for The World’s First Baby Marathon
Service Design
Bronze Loerie goes to Smollan and dydx digital for Gcwalisa
Silver Loerie goes to Nedbank for Avo, The Super App – Solving For The In-Home Experience
Gold Loerie goes to The Shoprite Group of Companies and Shoprite Checkers PTY LTD for Checkers Sixty60 60 Minute Grocery Delivery Service

 

The Brand South Africa Young Creative Award went to Tshepo Tumahole, a copywriter at Joe Public United and Jarryd Duthoit, a finishing artist at Left Post Production.

Joe Public United’s Creative Director, Claudi Potter described Tumahole as an invaluable and incomparable talent in the creative team and said he has been instrumental in the delivery of award-winning integrated solutions on brands like Nedbank, Castle Milk Stout, CTM and Chicken Licken. ‘Tumahole has a very unique voice, and a writing talent that is incredibly rare. He matches that with a level of leadership, maturity and conceptual ability that is way beyond his years,’ said Potter.

Sewraj said that, ‘Nurturing young creative talent is a key mandate of the Loeries to ensure the advancement and longevity of creative excellence in our industry.’

Loeries day 2 winners:

Awards Credits
Student Instagram category in partnership with Facebook
A Bronze Loerie goes to Jasmine Acton, Ria-Mari van Rooyen, Erin Knoesen from IIE-Vega for Aware.org Drinking Games College/University: IIE-Vega;
Lecturer: Christiaan Graaff, Darren Meltz, Farrell West;
Student: Jasmine Acton, Ria-Mari van Rooyen, Erin Knoesen
A Bronze Loerie goes to Ncumisa Vabaza, Abongile Nongqoza, Busisiwe Laveni, Tembukazi Ncanisa from Nelson Mandela University for Aware.org Who Influenced Who? campaign College/University: Nelson Mandela University;
Lecturer: Senzo Xulu;
Student: Ncumisa Vabaza, Abongile Nongqoza, Busisiwe Laveni, Tembukazi Ncanisa
A Silver Loerie goes to Anna Durr from Red & Yellow Creative School of Business for Aware.org You can make it campaign College/University: Red & Yellow Creative School of Business;
Lecturer: Carmen Schaefer;
Student: Anna Durr
For Digital – Display Advertising
A Silver Loerie goes to Nando’s and VMLY&R South Africa for Nando’s Loadshedding Agency: VMLY&R Johannesburg;
A Silver Loerie goes to Joburg Ballet and TBWA Hunt Lascaris Johannesburg for In Rehearsal for Unbound Regional Agency Group: TBWA;
Agency: TBWA Hunt Lascaris Johannesburg;
For Digital – Website or Microsite
A Bronze Loerie goes to MakeReign for Introducing MakeReign on the global stage Agency: MakeReign
A Silver Loerie goes to Loto Libanais and Impact BBDO for Dream Number Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
For Digital – Social Media
A Bronze Loerie goes to Lebanese Ministry Of Environment and IMPACT BBDO for #SaveOurFace Regional Agency Group: BBDO;
Agency: IMPACT BBDO BEIRUT
A Bronze Loerie goes to SABRIC and So Interactive for Some things shouldn’t be shared Agency: So Interactive
A Bronze Loerie goes to TikTok and The Classic Partnership for #CreateForGood Regional Agency Group: VMLY&R;
Agency: The Classic Partnership
A Bronze Loerie goes to Famous Brands and FCB Joburg (Pty) Ltd for Headless Man Regional Agency Group: Nahana Communications Group;
Agency: FCB Joburg (Pty) Ltd
A Bronze Loerie goes to Etisalat and Impact BBDO for Forgotten Names Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
A Bronze Loerie goes to CANSA and HelloFCB+ for Don’t Fear the Finger Agency: HelloFCB+
For Digital | Digital Applications, Games & Interactive Tools
A Bronze Loerie goes to KFC and Ogilvy Cape Town, Mindshare, Cali4ways Games for KFC Boet Fighter Regional Agency Group: Ogilvy EMEA;
Agency: Ogilvy South Africa, Mindshare, Cali4ways Games
A Silver Loerie goes to Bose and Wunderman Thompson Dubai for Bose Noise-O-Meter Agency: Wunderman Thompson Dubai;
A Silver Loerie goes to Tohum Autism Foundation on Minecraft and 4129Grey for Autism School on Minecraft Agency: 4129Grey
For Digital – Mobile Media
A Bronze Loerie goes to Hollard Insurance and VMLY&R South Africa for Hollard InstaStory Books Agency Art Director: Ben Wiid, Carla Bekker
A Silver Loerie goes to WH Smith and FP7McCann, Dubai for PopUp Books Agency: FP7McCann, Dubai
For Digital – Data Driven Campaign
A Bronze Loerie goes to Snickers and Impact BBDO Dubai for Hunger Insurance Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
For Digital – Website or Microsite a Gold Loerie goes to Amnesty International and Joe Public United for #SignTheSmileOff Regional Agency Group: Joe Public United;
Agency: Joe Public
For Digital Crafts – Writing
A Craft Certificate goes to Pendoring Awards and Toasted Samish for English Never Loved Us Agency: Samish, TBWA
A Craft Certificate goes to MTN South Africa and TBWA Hunt Lascaris Johannesburg for The Lazarusman Regional Agency Group: TBWA;
Agency: TBWA Hunt Lascaris Johannesburg
For Digital Crafts – Use of Technology
A Craft Certificate goes to Bose and Wunderman Thompson Dubai for Bose Noise-O-Meter Agency: Wunderman Thompson Dubai
A Craft Certificate goes to Socrates Magazine and 4129Grey for The Teacher Of My Dreams Agency: 4129Grey
For Digital Crafts – Use of Technology a Craft Gold goes to Pineapple insurance and MakeReign for Insurance with a snap Agency: MakeReign
Integrated Campaign Category in partnership with ABinBev 
A Bronze Loerie goes to Snickers and Impact BBDO Dubai for Hunger Insurance Regional Agency Group: Impact BBDO
A Bronze Loerie goes to Fiftyfifty Lebanon and Impact BBDO for Close The Gap Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
A Bronze Loerie goes to POWA and Black River FC for RSA Agency: Black River FC
A Bronze Loerie goes to Amnesty International and Joe Public for #SignTheSmileOff Regional Agency Group: Joe Public United;
Agency: Joe Public
A Bronze Loerie goes to Joburg Ballet and TBWA Hunt Lascaris Johannesburg for In Rehearsal for Unbound Regional Agency Group: TBWA;
Agency: TBWA Hunt Lascaris Johannesburg
A Silver Loerie goes to Loto Libanais and Impact BBDO for Dream Number Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
A Silver Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it. Regional Agency Group: Joe Public United;
Agency: Joe Public
A Silver Loerie goes to LOSEV and Rafineri Reklamcilik for DEAR BROTHER Agency: Rafineri
A Gold Loerie goes to Mastercard and FP7McCann, Dubai for Astronomical Sales Regional Agency Group: McCann;
Agency: FP7 McCann Dubai
A Gold Loerie goes to Hype Magazine, Tears Foundation and TBWA Hunt Lascaris Johannesburg for BLAME NO MORE Regional Agency Group: TBWA;
Agency: TBWA Hunt Lascaris Johannesburg
For Media Innovation (in partnership with Barron) – Single Medium
A Bronze Loerie goes to Bose and Wunderman Thompson Dubai for Bose Noise-O-Meter Agency: Wunderman Thompson Dubai
A Bronze Loerie goes to Standard Bank and M&C Saatchi Abel for Deaf Radio Regional Agency Group: M&C Saatchi Abel Johannesburg;
Agency: M&C Saatchi Abel
A Bronze Loerie goes to Majid Al Futtaim – City Centre and MullenLowe MENA FZ LLC for Google Street Fashion Show Agency: MullenLowe MENA
A Bronze Loerie goes to KFC and Ogilvy Johannesburg for The KFC Buckarapa Regional Agency Group: Ogilvy EMEA;
Agency: Ogilvy Johannesburg
A Silver Loerie goes to Al Futtaim IKEA and Memac Ogilvy Dubai for Buy with your time Agency: Memac Ogilvy Dubai
A Silver Loerie goes to AB InBev and Promise for Cold Tracker Agency: Promise
For Media Innovation – Media Campaign
A Silver Loerie goes to An-Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
For Media Innovation – Media Campaign a Gold Loerie goes to Mastercard and FP7McCann, Dubai for Astronomical Sales Regional Agency Group: McCann;
Agency: FP7 McCann Dubai
Brand South Africa Young Creatives Award
Tshepo Tumahole from Joe Public United No credits
And Jarryd Duthoit from Left Post Production No credits

 

Loeries day 3 winners:

Awards Credits
Radio and Audio category
Radio Station Commercials
A Bronze Loerie goes to Massdiscounters and The Odd Number for Mom Agency: The Odd Number
A Bronze Loerie goes to Mahindra and Joe Public for Pete Regional Agency Group: Joe Public United
A Bronze Loerie goes to Apartheid Museum and Joe Public for Commemorating The Youth Of 1976: The Struggle Of Learning In Sesotho Regional Agency Group: Joe Public United
A Campaign Bronze goes to Datsun South Africa and TBWA Hunt Lascaris Johannesburg for The Clarity of Hindsight Campaign Regional Agency Group: TBWA;
Agency: TBWA Hunt Lascaris Johannesburg
A Campaign Bronze goes to Toyota South Africa Motors and FCB Joburg for The Corolla Reverse Radio Campaign Regional Agency Group: Nahana Communications Group;
Agency: FCB Joburg (Pty) Ltd
A Campaign Silver goes to Carling Black Label and DraftLine JHB for The Disclaimer Ads Campaign Agency: DraftLine JHB
A Campaign Silver goes to Landmark Group and FP7McCann, Dubai for The Big Messes Campaign Regional Agency Group: McCann;
Agency: FP7 McCann Dubai
For Internet and Mobile Audio Commercials
A Bronze Loerie goes to Savanna and Grey Advertising / WPP Team Liquid for #DecoloniseAutocorrect: Autoloza. Regional Agency Group: WPP;
Agency: Grey WPP Team Liquid
For Branded Content Radio and Audio
A Silver Loerie goes to Wesgro and King James Group for Dreaming of One Day Podcast Agency: King James Group
For SA Non-English Radio Station Commercials
A Campaign Bronze goes to Flexi Suite and Abnormal for the ‘n Bietjie meer professioneel Campaign Agency: abnormal
A Campaign Bronze goes to MTN South Africa and TBWA Hunt Lascaris Johannesburg for the MOMO Dramas Campaign Regional Agency Group: TBWA;
Agency: TBWA Hunt Lascaris Johannesburg
A Campaign Bronze goes to Nedbank and Joe Public for the Golden Treatment Campaign Regional Agency Group: Joe Public United;
Agency: Joe Public
A Campaign Silver goes to Nedbank and Joe Public for the 5.11% Interest Campaign Regional Agency Group: Joe Public United;
Agency: Joe Public
A Campaign Silver goes to MultiChoice DStv and Ogilvy Johannesburg for the Friday the 13th Campaign Regional Agency Group: Ogilvy EMEA;
Agency: Ogilvy Johannesburg
For Radio Station Commercials a Campaign Gold Loerie goes to Chicken Licken and Joe Public for the No Longer Popping Campaign Regional Agency Group: Joe Public United;
Agency: Joe Public
For SA Non-English Radio Station Commercials a Campaign Gold goes to BBC Studios and The Odd Number for the Kasi Sensei Campaign Agency: The Odd Number
For Radio Crafts – Direction
A Campaign Craft Certificate goes to MultiChoice DStv and Ogilvy Johannesburg for Friday the 13th Campaign Regional Agency Group: Ogilvy EMEA;
Agency: Ogilvy Johannesburg
For Radio Crafts – Writing
A Campaign Craft Certificate goes to Mahindra and Joe Public for The How Far Campaign Regional Agency Group: Joe Public United;
Agency: Joe Public
For Radio Crafts – Original Music and Sound Design
A Campaign Craft Ceritificate goes to BBC Studios and The Odd Number for the Kasi Sensei Campaign Agency: The Odd Number
For Radio Crafts – Performance
A Craft Certificate goes to Massdiscounters and The Odd Number for Mom Agency: The Odd Number
For Radio Crafts – SA Non-English Writing
A Campaign Craft Certificate goes to MultiChoice DStv and Ogilvy Johannesburg for the Friday the 13th Campaign Regional Agency Group: Ogilvy EMEA;
Agency: Ogilvy Johannesburg
For Radio Crafts – SA Non-English Performance
A Campaign Craft Certificate goes to MultiChoice DStv and Ogilvy Johannesburg for the Friday the 13th Campaign Regional Agency Group: Ogilvy EMEA;
Agency: Ogilvy Johannesburg
For Radio Crafts – Writing a Campaign Craft Gold goes to BBC Studios and The Odd Number for Kasi Sensei Campaign Agency: The Odd Number
For Radio Crafts – Writing a Campaign Craft Gold goes to Chicken Licken and Joe Public for The No Longer Popping Campaign Regional Agency Group: Joe Public United;
Agency: Joe Public
For Radio Crafts – SA Non-English Writing a Campaign Craft Gold goes to BBC Studios and The Odd Number for the Kasi Sensei Campaign Agency: The Odd Number
For Radio Crafts – SA Non-English Performance a Campaign Craft Gold goes to BBC Studios and The Odd Number for the Kasi Sensei Campaign Agency: The Odd Number
Student Category in partnership with Facebook
For Student – Out of Home from AAA School of Advertising a Bronze Loerie goes to Nicola Carter College/University: AAA School of Advertising;
Lecturer: Matt Grobler;
Student: Nicola Carter
For Student – Integrated Campaign from AAA School of Advertising a Silver Loerie goes to Sohyeon (Kelly) Bang College/University: AAA School of Advertising;
Lecturer: Matt Grobler;
Student: Sohyeon (Kelly) Bang
For Student – Online Film, Short Film & Music Videos from AFDA a Bronze Loerie goes to TyraLee Nel College/University: AFDA;
Lecturer: Jane Raath;
Student: TyraLee Nel
For Student – Indoor Posters from Greenside Design Center a Campaign Bronze goes to Netanya Egdes College/University: Greenside Design Center;
Lecturer: Caitlin Paige & Carla Saunders;
Student: Netanya Egdes
For Student – Television, Film and Video Crafts from IIE-Vega a Craft Certificate goes to Thando Kubheka, Samuel Mathu, Sheldon Colborne College/University: IIE-Vega;
Lecturer: Christiaan Graaff, Darren Meltz, Farrell West;
Student: Thando Kubheka, Samuel Mathu, Sheldon Colborne
For Student – Architecture, Interior Design and Temporary Structures from IIE-Vega a Bronze Loerie goes to Alexandra Chapman College/University: Vega School;
Lecturer: Alex Sudheim;
Student: Alexandra Chapman
For Student – Online Film, Short Film and Music Videos from IIE-Vega a Bronze Loerie goes to Thando Kubheka, Samuel Mathu, Sheldon Colborne College/University: IIE-Vega;
Lecturer: Christiaan Graaff, Darren Meltz, Farrell West;
Student: Thando Kubheka, Samuel Mathu, Sheldon Colborne
For Student – Out of Home from IIE-Vega a Bronze Loerie goes to Sabina Lawrie, Chantal Jonker, Josh Cowell, Sonal Pema College/University: IIE-Vega;
Lecturer: Jody Simpson, Karen Meyer, Siobhan Gunning;
Student: Sabina Lawrie, Chantal Jonker, Josh Cowell, Sonal Pema
For Student – Motion Graphic Design from Inscape Education Group a Bronze Loerie goes to Chante Brand College/University: Inscape Education Group;
Lecturer: Lecturer: Nielmari Wilson, Full Time Lecturer Gareth Smart;
Student: Chante Brand
For Student – Logos and Identity Programmes from Nelson Mandela University a Bronze Loerie goes to Shené Danielle Delport College/University: Nelson Mandela University;
Lecturer: Sibuyiselwe Nhlangwini;
Student: Shené Danielle Delport
For Student – Publication Design from North-West University a Bronze Loerie goes to Elani du Preez College/University: North-West University;
Lecturer: Jo-Ann Chan, Heniel Fourie;
Student: Elani du Preez
For Student – Integrated Campaign from North-West University a Silver Loerie goes to Tanya van Deventer College/University: North-West University;
Lecturer: Jo-Ann Chan, Heniel Fourie;
Student: Tanya van Deventer
For Student – Television, Cinema and Internet Commercials from Red & Yellow Creative School of Business a Bronze Loerie goes to Anna Durr College/University: Red & Yellow Creative School of Business;
Lecturer: Heloise Bottomley;
Student: Anna Durr
For Student – Digital Media from Red & Yellow Creative School of Business a Bronze Loerie goes to Anna Durr College/University: Red & Yellow Creative School of Business;
Lecturer: Stephanie Simpson;
Student: Anna Durr
For Student – Television, Film and Video Crafts from Stellenbosch Academy of Design and Photography a Craft Certificate goes to Simon Kotze College/University: Stellenbosch Academy of Design and Photography;
Lecturer: Wessie Van Der Westhuizen;
Student: Simon Kotze
For Student – Television, Film and Video Crafts from Stellenbosch Academy of Design and Photography a Craft Certificate goes to Nico Jardim College/University: Stellenbosch Academy of Design and Photography;
Lecturer: Wessie van der Westhuizen;
Student: Nico Jardim
For Student – Digital Media from Stellenbosch Academy of Design and Photography a Bronze Loerie goes to Simon Kotze College/University: Stellenbosch Academy of Design and Photography;
Lecturer: Wessie van der Westhuizen;
Student: Simon Kotze
For Student – General Design from Stellenbosch Academy of Design & Photography a Bronze Loerie goes to Naneca Viljoen College/University: Stellenbosch Academy of Design & Photography;
Lecturer: Wessie van der Westhuizen, Cashandra Willemse;
Student: Naneca Viljoen
For Student – Newspaper, Magazine, Tactical Print from Stellenbosch Academy of Design & Photography a Bronze Loerie goes to Jamie Slabber College/University: Stellenbosch Academy of Design and Photography;
Lecturer: Caroline Piotrowski;
Student: Jamie Slabber
For Student – Fabric Design from Stellenbosch Academy of Design & Photography a Bronze Loerie goes to Luzey Uys College/University: Stellenbosch Academy of Design and Photography;
Lecturer: Marike Spangenberg;
Student: Luzey Uys
For Student – Online Film, Short Film and Music Videos from Stellenbosch Academy of Design & Photography a Silver Loerie goes to Nico Jardim College/University: Stellenbosch Academy of Design & Photography;
Lecturer: Wessie van der Westhuizen;
Student: Nico Jardim
For Student – Package Design from The Creative Academy a Bronze Loerie goes to Tanya Viljoen College/University: Creative Academy Cape Town;
Lecturer: Clayton Sutherland;
Student: Tanya Viljoen
For Student – Package Design from The Creative Academy a Silver Loerie goes to Tanya Viljoen College/University: Creative Academy Cape Town;
Lecturer: Clayton Sutherland;
Student: Tanya Viljoen
For Student – General Design from The Open Window a Bronze Loerie goes to Jack Singer College/University: The Open Window;
Lecturer: Maaike Bakker, Jayne Crawshay-Hall Robertson;
Student: Jack Singer
For Student – Digital Media from The Open Window a Silver Loerie goes to Caitlin Boeyens College/University: The Open Window;
Lecturer: Walter Ellis;
Student: Caitlin Boeyens
For Student – General Design from University of Johannesburg a Campaign Bronze goes to Judd Lombard, Stephanie Leone, Samantha Sheldon, Thamsanqa Gwafa College/University: University of Johannesburg;
Lecturer: Christa van Zyl, Martin Bolton;
Student: Judd Lombard, Stephanie Leone, Samantha Sheldon, Thamsanqa Gwafa
For Student – Publication Design from University of Johannesburg a Silver Loerie goes to Jamie Calf College/University: University of Johannesburg;
Lecturer: Christa van Zyl, Deirdre Pretorius;
Student: Jamie Calf
For Student – Motion Graphic Design from University of Pretoria a Bronze Loerie goes to Dylan Beangstrom, Kaylin Naidoo College/University: University of Pretoria;
Lecturer: Kyle Rath;
Student: Dylan Beangstrom, Kaylin Naidoo
For Student – Motion Graphic Design from University of Pretoria a Silver Loerie goes to Ian Ramkrishna, Kayleigh Ellerbeck College/University: University of Pretoria;
Lecturer: Kyle Rath;
Student: Ian Ramkrishna, Kayleigh Ellerbeck
For Student – Motion Graphic Design from University of Pretoria a Silver Loerie goes to Helene-Marie Guillaume College/University: University of Pretoria;
Lecturer: Kyle Rath;
Student: Helene-Marie Guillaume
For Student – Motion Graphic Design from University of Pretoria a Silver Loerie goes to Kaela Butler-White College/University: University of Pretoria;
Lecturer: Kyle Rath;
Student: Kaela Butler-White
And the Gold Loeries for this category are: College/University: IIE-Vega;
Lecturer: Christiaan Graaff, Darren Meltz, Farrell West;
Student: Kyle Pather, Sabrina Strydom, Erin Kay Pearson, Daniel Kartun
For Student – Digital Media from IIE-Vega a Gold Loerie goes to Kyle Pather, Sabrina Strydom, Erin Kay Pearson, Daniel Kartun College/University: IIE-Vega;
Lecturer: Christiaan Graaff, Darren Meltz, Farrell West;
Student: Kyle Pather, Sabrina Strydom, Erin Kay Pearson, Daniel Kartun
For Student – Motion Graphic Design from University of Pretoria a Gold Loerie goes to Dian Labuschagne, Tumi Mamabolo College/University: University of Pretoria;
Lecturer: Kyle Rath;
Student: Dian Labuschagne, Tumi Mamabolo
For Student – Television, Film & Video Crafts from University of Pretoria a Craft Gold goes to Dian Labuschagne, Tumi Mamabolo College/University: University of Pretoria;
Lecturer: Kyle Rath;
Student: Dian Labuschagne, Tumi Mamabolo

 

Loeries day 4 winners:

Awards Credits
Design category
For Brand Identity & Collateral Design – Identity Programmes
A Bronze Loerie goes to Brand Council and Switch Brand SA for Brand Council: Identity Programme Regional Agency Group: Switch;
Agency: Switch
A Silver Loerie goes to Motley Crew CrossFit and DUKE for Motley Crew brand identity Regional Agency Group: DUKE Group;
Agency: DUKE
For Graphic Design – Posters & Environmental Graphics
A Campaign Bronze goes to Loto Libanais and Impact BBDO for Dream Number Campaign Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
A Silver Loerie goes to Al Saiyid Gun Society and Impact BBDO for Objects Not People Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
For Graphic Design – General Design
A Bronze Loerie goes to Yes 4 Youth and M&C Saatchi Abel for The CV Suit Collection – Shirt Regional Agency Group: M&C Saatchi Abel Cape Town;
Agency: M&C Saatchi Abel
A Campaign Bronze goes to TOPS at SPAR and TBWA Hunt Lascaris Durban for Aftertaste Campaign Regional Agency Group: TBWA\Worldwide;
Agency: TBWA\Durban
For Graphic Design – Package Design
A Bronze Loerie goes to First Base Pizza and Canvas for Kiss Agency: canvas
A Bronze Loerie goes to ThreeDots and Xfacta for ThreeDots Agency: Xfacta
A Silver Loerie goes to Castle Lite and Rocketfuel for The Coldlock Pack Agency: Rocketfuel
For Graphic Design – Creative Use of Paper
A Silver Loerie goes to I Love Coffee and Saatchi & Saatchi for Signing Cups Agency: Saatchi & Saatchi
For Design – Motion Graphic Design
A Bronze Loerie goes to Nissan Middle East and TBWA\RAAD for miNIMal Regional Agency Group: TBWA\Worldwide;
Agency: TBWA\RAAD
A Silver Loerie goes to Beatnik and Old Friends Young Talent for Beatnik logo sequence Agency: Old Friends Young Talent
A Silver Loerie goes to Mnet and Wicked Pixels for Channel O Rebrand Animation Company: Wicked Pixels
For Design – Design for Digital
A Bronze Loerie goes to Chicken Licken and Joe Public for The Hungry Poet Regional Agency Group: Joe Public United;
Agency: Joe Public
A Bronze Loerie goes to WH Smith and FP7McCann, Dubai for PopUp Books Agency: FP7McCann, Dubai
A Bronze Loerie goes to Rand Merchant Bank and Promise and Fell&Co. for A Story of Courage Agency: Promise;
Account Management: Ashley Du Preez, Nadia de Canha;
Agency Art Director: Stephanie Hunter, Amori Gerber;
Agency Producer: Ashley Du Preez;
Brand Representative: Lucy Lightfoot, M
A Bronze Loerie goes to MakeReign and MakeReign for Introducing MakeReign on the global stage Agency: MakeReign
A Silver Loerie goes to Fiftyfifty Lebanon and Impact BBDO for Close The Gap Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
A Silver Loerie goes to Pineapple insurance and MakeReign for Insurance with a snap Agency: MakeReign
For Design – Architecture
A Bronze Loerie goes to Rosemary Hill and ANVL Works for Greenhouse Cafe Architect: Nico van Loggerenberg
For Design – Interior Design & Temporary Structures
A Bronze Loerie goes to Nando’s and Studio Leelynch for Rosettenville, the original home of Nando’s revisioned Regional Agency Group: Nando’s;
Agency: Studio Leelynch
For Design – Fabric Design
A Bronze Loerie goes to Lulasclan for African Kingdom Textile Design Agency: Lulasclan
A Campaign Silver goes to Molo Mhlaba Schools and MAL for the MoloMaakMal Campaign Agency: MAL
For Design – General Product Design
A Bronze Loerie goes to Nando’s and Studio Leelynch for Design for the New Normal Brand Representative: Tracy Lee Lynch;
Interior Design Company: Studio Leelynch
A Silver Loerie goes to Castle Lite and Rocketfuel for The Crate Converter Agency: Rocketfuel
For Design Mixed-Media Campaign
A Bronze Loerie goes to Redemption Rum and Jane Says Design for African Gold Campaign Agency: Jane Says Design
A Bronze Loerie goes to Hype Magazine & Tears Foundation and TBWA Hunt Lascaris Johannesburg for BLAME NO MORE Regional Agency Group: TBWA;
Agency: TBWA Hunt Lascaris Johannesburg
And the Gold Loeries for this category are….
For Brand Identity & Collateral Design – Logos a Gold Loerie goes to PROOF and King James Group for PROOF Agency: King James Group
For Brand Identity & Collateral Design – Identity Programmes a Gold Loerie goes to Nahana Communications Group and FCB Joburg for Nahana Regional Agency Group: Nahana Communications Group;
Agency: FCB Joburg (Pty) Ltd
For Graphic Design – General Design a Gold Loerie goes to Pride of Africa and Joe Public Shift for Pride of Africa Regional Agency Group: Joe Public United;
Agency: Joe Public Shift
For Design Mixed-Media Campaign a Gold Loerie goes to An-Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
For Design Mixed-Media Campaign a Gold Loerie goes to Babyshop and FP7 McCann Dubai for Parenthood: Rephrased Agency: FP7 McCann Dubai
For Design Crafts – Photography
A Craft Certificate goes to Vodacom and Openfield Marketing Johannesburg for Once Upon an African Future Agency: Openfield Marketing
For Design Crafts – Illustration
A Craft Certificate goes to 3 Taverns and Muti for 3 Taverns Lables Agency: Metaleap
For Design Crafts – Typography
A Campaign Craft Certificate goes to Loto Libanais and Impact BBDO for the Dream Number Campaign Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
And the Gold Loeries for this category are….
For Design Crafts – Writing for Design a Craft Gold goes to An-Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
For Design Crafts – Typography a Craft Gold goes to Donner Sang Compter and FP7McCann, Dubai for Blood Unity Regional Agency Group: McCann;
Agency: FP7 McCann Dubai, McCann Health Dubai, FP7McCann Beirut
Next up, PR and Media Communication category
A Bronze Loerie goes to An Nahar Newspaper and Impact BBDO Dubai for The New National Anthem Edition Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
A Bronze Loerie goes to Donner Sang Compter and FP7McCann, Dubai for Blood Unity Regional Agency Group: McCann;
Agency: FP7 McCann Dubai, McCann Health Dubai, FP7McCann Beirut
A Bronze Loerie goes to LADA and TBWA\RAAD for Thank you Russia Regional Agency Group: TBWA\Worldwide;
Agency: TBWA\RAAD
A Bronze Loerie goes to Gillette South Africa and Grey Advertising / WPP Team Liquid for Nozizwe Regional Agency Group: Grey/WPP;
Agency: Grey Advertising
A Silver Loerie goes to POWA and Black River FC for RSA Agency: Black River FC
A Silver Loerie goes to Snickers and Impact BBDO Dubai for Hunger Insurance Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
And the Gold Loerie for this category is….
A Gold Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it. Even Kentucky. Regional Agency Group: Joe Public United;
Agency: Joe Public
Next up, Live Communications category
For Live Events
A Silver Loerie goes to LOSEV and Rafineri Reklamcilik for DEAR BROTHER Agency: Rafineri
For Live Activations
A Bronze Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it. Even Kentucky. Regional Agency Group: Joe Public United;
Agency: Joe Public
A Silver Loerie goes to Diageo for Guinness Goal Challenge Regional Agency Group: Carat;
Agency: Carat SA, Carat Kenya, Moving Tactics
For Live Events – Sponsorship
A Bronze Loerie goes to MTN South Africa and TBWA Hunt Lascaris Johannesburg for The Official MTN Bozza of the Springboks Regional Agency Group: TBWA;
Agency: TBWA Hunt Lascaris Johannesburg
And the Gold Loerie for this category is….
For Live Events a Gold Loerie goes to Mastercard and FP7McCann, Dubai for Astronomical Sales Regional Agency Group: McCann;
Agency: FP7 McCann Dubai
Now for Live Crafts
A Campaign Craft Certificate goes to POWA and Black River FC for RSA – POWA Agency: Black River FC

 

DAY 5

Awards Credits
Next up, the Effective Creativity category in partnership with Sanlam
A Bronze Loerie goes to The Coca Cola Company and FCB Africa for The Phonetic Can
A Silver Loerie goes to Unilever Levant and TBWA\RAAD for OMO Tag Regional Agency Group: TBWA\Worldwide;
Agency: TBWA\RAAD
And the Gold Loerie for this category is….
For Effective Creativity a Gold Loerie goes to UN Women and Impact BBDO Dubai for The Bridal Uniform Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
First up, the Film category
For Film – TV & Cinema Commercials – up to 90s
A Bronze Loerie goes to Etisalat and Impact BBDO for Lucky or Not Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
A Campaign Bronze goes to Etisalat and Impact BBDO for the Switch TV Campaign Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
A Silver Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it – “Lockdown” Regional Agency Group: Joe Public United;
Agency: Joe Public
A Silver Loerie goes to Volkswagen and Ogilvy Cape Town for The Chase Regional Agency Group: Ogilvy EMEA;
Agency: Ogilvy Cape Town
A Silver Loerie goes to Sanlam and King James Group for Whole New World Agency: King James Group
For Film – Online Film – above 30s
A Bronze Loerie goes to On and Butterfly Films for SUPERFRAU Agency: Andy Fackrell, Sydney
A Bronze Loerie goes to KFC and Ogilvy Cape Town for Feel the Heat Regional Agency Group: Ogilvy EMEA;
Agency: Ogilvy Cape Town
A Bronze Loerie goes to Brand South Africa and The Odd Number for Fearless Youth  Agency: The Odd Number
A Bronze Loerie goes to Savanna and Grey Advertising / WPP Team Liquid for Savanna Jean: Survivor Regional Agency Group: Grey/WPP;
Agency: Grey WPP Team Liquid
A Bronze Loerie goes to Standard Bank and Wunderman South Africa for Meet the Prince Agency: Wunderman Thompson
A Bronze Loerie goes to Apsara Pearl Group and Rapp for Shirley & Fatima Agency: RAPP ME
A Bronze Loerie goes to Nike and Futura for Caster Semenya: Birthplace of Dreams Agency: Futura Joburg
A Bronze Loerie goes to Almosafer and FP7 Riyadh, FP7 McCann Dubai, Dejavu for As far as we go Regional Agency Group: FP7 McCann MENAT;
Agency: FP7 Riyadh, FP7 McCann Dubai
A Silver Loerie goes to SportsHosts and Intrepid Fox for Let’s Go Together Agency: Intrepid Fox
A Silver Loerie goes to Bose and Wunderman Thompson Dubai for Bose Dear Neighbor Agency: Wunderman Thompson Dubai
A Silver Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it – “Lockdown Edition 1 Regional Agency Group: Joe Public United;
Agency: Joe Public
A Silver Loerie goes to Hype Magazine & Tears Foundation and DARLING FILMS for #Blame No More
A Silver Loerie goes to Emirates NBD and Dejavu for Secure Your Account Regional Agency Group: Publicis Group;
Agency: Leo Burnett, Dubai
A Silver Loerie goes to Netflix and Science & Sunshine for Suzie, do you copy? Agency: Science & Sunshine
For Film – TV Trailers & Content Promos
A Bronze Loerie goes to Showmax for Project Blue Book Agency: Showmax
For Film – Branded Content Film – Single
A Bronze Loerie goes to Volkswagen and Ogilvy Cape Town for Touareg Sabbatical Regional Agency Group: Ogilvy EMEA;
Agency: Ogilvy Cape Town
A Bronze Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it. Even TV news. Regional Agency Group: Joe Public United;
Agency: Joe Public
For Film – Branded Content Film – Series
A Bronze Loerie goes to Joburg Ballet and TBWA Hunt Lascaris Johannesburg for In Rehearsal for Unbound Regional Agency Group: TBWA;
Agency: TBWA Hunt Lascaris Johannesburg
For Film – Music Videos
A Bronze Loerie goes to Toya Delazy and Egg Films for Funani
A Bronze Loerie goes to Patoranking and Patriot Films for Open Fire
And the Gold Loeries for this category are….
For Film – TV & Cinema Commercials – up to 90s a Gold Loerie goes to IKEA and Hanzo Films FZC for IKEA – The Book that Will Change Your Life Regional Agency Group: Memac Ogilvy;
Agency: Memac Ogilvy
For Film – TV & Cinema Commercials – up to 90s a Gold Loerie goes to CANSA and HelloFCB+ for Don’t Fear the Finger Agency: HelloFCB+
For Film – TV & Cinema Commercials – up to 90s a Gold Loerie goes to Chicken Licken and Joe Public for Everyone’s talking about it Regional Agency Group: Joe Public United;
Agency: Joe Public
For Film – Online Film – above 30s a Gold Loerie goes to Corona and King James Group for Corona Street Surfers Film Regional Agency Group: King James Group;
Agency: King James Group
For Film – Online Film – above 30s a Gold Loerie goes to Chicken Licken and Joe Public and Everyone’s talking about it. Even Kentucky. Regional Agency Group: Joe Public United;
Agency: Joe Public
For Film – Branded Content Film – Single a Gold Loerie goes to Nedbank and Joe Public for Secrets Regional Agency Group: Joe Public United;
Agency: Joe Public
And now for the Film Crafts
For Film Crafts – Direction
A Craft Certificate goes to Emirates NBD and Dejavu for Secure Your Account Regional Agency Group: Publicis Group;
Agency: Leo Burnett, Dubai
A Craft Certificate goes to Hype Magazine & Tears Foundation and DARLING FILMS for #Blame No More
A Campaign Craft Certificate goes to City of Cape Town and HelloFCB+ for Boys do what men teach them Agency: HelloFCB+
For Film Crafts – Cinematography
A Craft Certificate goes to IKEA and Hanzo Films FZC for IKEA – The Book That Will Change Your Life Regional Agency Group: Memac Ogilvy;
Agency: Memac Ogilvy
A Craft Certificate goes to Hyundai and 0307 Films for The First Time
A Craft Certificate goes to Consol and Bioscope Films for Perfectly Made For Each Other Agency: GREY;
A Craft Certificate goes to Chicken Licken and They Films & Joe Public for Thato the Time Traveller Regional Agency Group: Joe Public United;
Agency: Joe Public
A Craft Certificate goes to Apsara Pearl and Hanzo Films FZC for Fatima and Shirley
For Film Crafts – Writing
A Craft Certificate goes to KFC and Ogilvy Cape Town for Feel the Heat Regional Agency Group: Ogilvy EMEA;
Agency: Ogilvy Cape Town
For Film Crafts – Production Design
A Craft Certificate goes to Chicken Licken and Giant Films for Everybody’s Talking About It Regional Agency Group: Joe Public United;
Agency: Joe Public United (ATL & Digital)
A Craft Certificate goes to Etisalat and Impact BBDO for Switch TV, Meltdown Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
A Craft Certificate goes to Al Futtaim IKEA and Memac Ogilvy Dubai for Kings & Queens Agency: Memac Ogilvy Dubai
A Craft Certificate goes to KFC and Ogilvy Johannesburg for KFC Nuggets: Whenever, Wherever. Regional Agency Group: Ogilvy EMEA;
Agency: Ogilvy Johannesburg
For Film Crafts – Animation
A Craft Certificate goes to Mnet and Wicked Pixels for Channel O Rebrand
For Film Crafts – Special Visual Effects
A Craft Certificate goes to Hyundai and Wicked Pixels for The First Time
For Film Crafts – Editing
A Craft Certificate goes to Sanlam Investments and Giant Films for A Whole New World Agency: King James Group CPT
A Craft Certificate goes to MTV Base and Fairchild Creative for Blaze The Trial Agency: Fairchild Creative
For Film Crafts – Original Music & Sound Design
A Craft Certificate goes to KFC and Ogilvy Johannesburg for KFC Nuggets: Whenever, Wherever. Regional Agency Group: Ogilvy EMEA;
Agency: Ogilvy Johannesburg
For Film Crafts – Best Use of Licenced Music
A Craft Certificate goes to Telekom and 0307 Films for Cyber Mobbing Agency: DDB Hamburg
For Film Crafts – Performance
A Craft Certificate goes to BMW Middle East and Serviceplan MEA for BMW Brothers Agency: Serviceplan Middle East
And the Gold Loeries for this category are….
For Film Crafts – Direction a Craft Gold goes to Apsara Pearl and Hanzo Films FZC for Fatima and Shirley
For Film Crafts – Direction a Craft Gold goes to Chicken Licken and Giant Films for Everybody’s Talking About It Regional Agency Group: Joe Public United;
Agency: Joe Public United (ATL & Digital)
For Film Crafts – Cinematography a Craft Gold goes to KFC and Ogilvy Cape Town for Feel the Heat Regional Agency Group: Ogilvy EMEA;
Agency: Ogilvy Cape Town
For Film Crafts – Cinematography a Craft Gold goes to Al Futtaim IKEA and Memac Ogilvy Dubai for Kings & Queens Agency: Memac Ogilvy Dubai
For Film Crafts – Production Design a Craft Gold goes to Chicken Licken and They Films & Joe Public for Thato the Time Traveller Regional Agency Group: Joe Public United;
Agency: Joe Public
For Film Crafts – Special Visual Effects a Craft Gold goes to Chicken Licken and Sinister Studios & Joe Public for Thato the Time Traveller Regional Agency Group: Joe Public United;
Agency: Joe Public
For Film Crafts – Special Visual Effects a Craft Gold goes to Etisalat and Impact BBDO for Freedom Unlimited Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
For Film Crafts – Best Use of Licenced Music a Craft Gold goes to Emirates NBD and Dejavu for Secure Your Account Regional Agency Group: Publicis Group;
Agency: Leo Burnett, Dubai
For Film Crafts – Performance a Craft Gold goes to Apsara Pearl and Hanzo Films FZE for Fatima and Shirley
For Film Crafts – Performance a Craft Gold goes to Hype Magazine & Tears Foundation and DARLING FILMS (PTY) LTD for #Blame No More
Next up, The 2020 Hall of Fame inductee
The Loeries Hall of Fame was introduced in 2007 to recognise a lifetime of achievement and support of the creative industry, this years inductee to the prestigious hall of fame is ………….. Boniswa Pezisa, Group Chief Executive at Net#work BBDO
And the Grand Prix for 2020 goes to…
For Out of Home – Ambient a Grand Prix goes to First For Women and FoxP2 Advertising for the 16 Days Of Light Campaign Regional Agency Group: Dentsu Aegis Network;
Agency: Fox P2
For Print Crafts – Art direction a Grand Prix goes to Novomed Allergy Clinic and Impact BBDO for Hidden Allergy Campaign Regional Agency Group: Impact BBDO;
Agency: Impact BBDO Dubai
For SA Non-English Radio Station Commercials a Grand Prix goes to BBC Studios and The Odd Number for Kasi Sensei Campaign Agency: The Odd Number
For Film – Branded Content Film – Single a Grand Prix goes to Nedbank and Joe Public for Secrets Regional Agency Group: Joe Public United;
Agency: Joe Public
For Integrated Campaign a Grand Prix goes to Mastercard and FP7McCann for Astronomical Sales Regional Agency Group: McCann;
Agency: FP7 McCann Dubai
Brand of the Year Chicken Licken
And now the Agency of the year for 2020 is… Joe Public United
And finally the Regional Agency Group for 2020 is… Joe Public United

 

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