For its third year, JCDecaux and charity Foundation for a Better Life have worked together to deploy a new ‘Pass It On’ campaign across JCDecaux’s digital network.
The charity’s goal is to offer inspirational messages to people everywhere in order to help promote good values and good role models.
This time, female activist Malala Yousafzai has been featured in the nationwide campaign alongside the statement: ‘Girls should learn history. And make it. Courage is in you.’
Past campaigns include messages promoting strength, fitness, determination, confidence and so on, all alongside inspirational figures.
Ben Maher, sales and partnerships director at JCDecaux UK said, ‘We are incredibly proud to be working with Foundation for a Better Life again on its mission to promote positive values within our communities. By using digital out-of-home, the face of Malala, an incredible activist for female education, will be spread far and wide across the UK, along with the powerful message: ‘Girls should learn history. And make it.’ This truly is a fantastic campaign to start 2018 with.’
The campaign was live from 2-8 January.
JCDECAUX UK www.jcdecaux.co.uk