JCDecaux UK has announced the launch of Channel Bristol. This entails the installation of new digital advertising locations across Bristol City Centre.
The contract was awarded to JCDecaux by Bristol City Council after a competitive tender, and will see the existing paper advertising displays replaced with a new premium network of 18 double-sided 218cm (86 inch) HD digital screens, as well as brand new installations placed in carefully selected locations in the heart of Bristol’s shopping area.
This premium, high-impact advertising network builds on JCDecaux’s pioneering use of synchronisation technology, which ensures any content changes on screens along the same street happen simultaneously. The technology has already had a transformative effect on other premium retail zones, such as Edinburgh’s Princes Street and London’s Oxford Street.
The new city centre locations will complement JCDecaux’s recent installation of a large format M-Vision screen and a new channel of digital 6-sheets in Cabot Circus shopping mall, which welcomes a footfall of 345,000 consumers every week.