McDonald’s teamed up with JCDecaux Colombia to deliver a digital signage dance party. JCDecaux deployed an interactive display at Colombia bus shelter in Bogota to celebrate the 50th anniversary of its trademark sandwich: The Big Mac.
The display featured silhouettes of figures in certain dance poses. Customers had to follow the character’s moves closely in order to win a McCoin, which they could then keep or trade for a free Big Mac.
JCDECAUX COLOMBIA www.jcdecaux.com.co