Jake Bester will assume the Executive Creative Director (ECD) role at M&C Saatchi Abel Cape Town. Neo Mashigo, Chief Creative Officer of the M&C Saatchi Abel Group, has announced that Founding Partner and ECD of the Cape Town Agency, Gordon Ray, will take on a new role at the agency.
‘Ray has played a huge role over the past nine years, growing the business and, in the process, producing iconic, award-winning work across a broad spectrum of our clients. But starting an agency and achieving all this within nine years is creatively taxing, so as of mid-last year he indicated a desire to hand over his ECD responsibilities to a suitable successor and focus more on working with the creative teams on key client portfolios as Creative Partner. Making brilliant work is what fires Ray up the most, so it’s great that he can just focus on that now,’ said Mashigo.
‘Bester acquired a wealth of experience in senior creative positions, including that of Executive Creative Director, in a number of leading SA agencies before joining the M&C Saatchi Abel Group over two years ago. Since joining the Group, he has enjoyed a close partnership with Ray as Creative Partner on a number of key brands.
‘This is a win-win for our clients and the agency as we now have two massive creative talents in the Cape Town agency. I’m looking forward to working closely with them and the Johannesburg ECD, as well as with the massive talent in our creative departments across the group to ensure we continue to deliver on our purpose of creating beautifully simple solutions for an increasingly complex world,’ concluded Mashigo.
