Adomni collaborated with PlaceIQ to provide location-based consumer insights and analytics for the platform that gives advertisers the ability to buy DOOH ads based on audience. This allows them to spend campaign budget more effectively and target their audience based on behaviours.
Jonathan Gudai, CEO of Adomni said, ‘Now, advertisers can use familiar planning techniques from their online digital campaigns to reach optimal audiences nearby OOH displays. This new offering on Adomni’s open marketplace has the potential to exponentially increase campaign effectiveness for advertisers by targeting their DOOH spend based on consumer behaviour. The location-based consumer insights provided by data industry leader PlaceIQ are driving an evolution in DOOH buying and selling.’
Advertisers can go to Adomni’s website and:
• Search OOH inventory by location.
• Filter search results by audience segments with the most relevant OOH locations on top.
• Choose from a variety of digital screens with an audience score.
• Launch an audience-powered campaign based on the selections.
‘Marketers crave real-world consumer insights that can be applied across all their media tactics universally and dynamically,’ said Duncan McCall, CEO and Co-Founder, PlaceIQ. ‘Until now, an easy-to-use, scaled OOH platform that could harness location-intelligent audiences for use in multiple OOH assets has never been available. To be able to join forces with an innovative partner such as Adomni to bring this first-ever capability to market has been exciting and gratifying. We believe this initiative will bring true business value to marketers.’