Instagram’s Product Marketing Manager To Open 2021 Nedbank IMC Conference

Instagram’s Product Marketing Manager To Open Nedbank IMC 2021- Marketing.The Movie
Jon Youshaei, Product Marketing Manager of Instagram.

Jon Youshaei, Product Marketing Manager of Instagram, will have top billing at the virtual Nedbank IMC 2021 conference, titled ‘Marketing. The Movie’. This provides African and South African marketers with an incredibly valuable opportunity to hear first-hand from one the world’s most exciting social media platforms today.

Having worked at YouTube, Google and Instagram, Youshaei has not only seen the digital revolution, he has helped to create it. As Head of Creator Product Marketing for five years at YouTube, he worked with YouTube’s biggest celebrities and brands to grow their audiences – and their incomes. Now at Instagram ― and heralded as ‘cracking the code on going viral’ ― his goal is to empower a new generation of stars and businesses via Instagram’s new video platform.

In keeping with the conference theme of Marketing.The Movie, Youshaei’s presentation is:‘Don’t get Lost in Translation. How to Tell Stories that Sell’. This will be followed by a 15 minute live Q&A from San Francisco. As a writer for both Time and Forbes, Youshaei’s articles regularly reach number one with a million-plus views. He has upwards of 400,000 weekly subscribers who read his comic, ‘Every Vowel’, in the Business Insider. In addition, in his show, ‘Admazing’, Youshaei analyses the world’s best and worst commercials from some of the globe’s top brands.

Lauded as the benchmark for virtual conferences in 2020, the Nedbank IMC has become Africa’s foremost marketing conference. This year’s event, happening on 29 July, includes a line-up of 18 local and international marketing stars. Other global keynotes include US CMO for Anheuser-Busch, Marcel Marcondes, Global CCO FCB, Susan Credle, and top African influencer Terryanne Chebet.

Tickets are priced at R1999.00 (excl. VAT). A 50% discount is available to registered marketing or business students. Email:

Modern Marketing, a proud media partner of the Nedbank IMC, has announced a competition where you could win one of 20 tickets, worth over R2000 each, to the conference. Read more here.

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