Hunter’s is bringing a bold new dimension to the beverage market with the national launch of its Hunter’s ICED range, introducing ICED Watermelon and ICED Apple alongside a national campaign inspired by the brand’s distinctive cooling taste experience.
Available in stores nationwide, Hunter’s ICED features a unique Cooling Finish that delivers a refreshing sensory taste experience and sets it apart within the category.
A New Take On Refreshment.
‘We saw an opportunity to bring something new to the category through flavour innovation and sensory refreshment,’ said Nicole Hewitt, Marketing Manager at Hunter’s. ‘Hunter’s ICED delivers a distinctive cooling taste experience that gives consumers a refreshing new way to enjoy Hunter’s during social occasions.’
Bringing The Cooling Taste Experience To Life
To launch the range, Hunter’s is introducing its ‘Refresh Ahhh’ campaign, a creative platform inspired by the product’s sensory finish. The campaign will transform traditional media into interactive outdoor experiences where consumers can unlock rewards and engage with the Hunter’s ICED brand experience.
To bring the idea to life, Hunter’s is launching one of its most ambitious campaigns yet supported by a high-impact ATL campaign across television, digital and outdoor media, amplified through immersive sampling experiences and consumer activations.
‘Most brands talk about refreshment. We wanted to embody it by creating an experience that brings our product innovation to life,’ said Nontsikelelo Gumede, Brand Manager at Hunter’s. ‘From the Cooling Finish to the interactive campaign elements, Hunter’s ICED showcases our commitment to delivering exciting flavour experiences and innovation for adult consumers.’
Hunter’s ICED offers a refreshing taste experience that is ideal for sharing during social occasions with friends.
Product Details
Hunter’s ICED Watermelon: Juicy watermelon flavour with a refreshing icy twist, creating a smooth and distinctive taste experience.
Hunter’s ICED Apple: The familiar crisp taste of apple complemented by a distinctive cooling sensory finish.
The new flavours will be available nationwide from 1 August 2026. Hunter’s ICED is best served ice-cold and enjoyed responsibly. Hunter’s promotes responsible drinking. Not for sale to persons under the age of 18.
Watch The Product AV
For more information, follow Hunter’s on social media:
– Instagram: @Hunterscider
– Facebook: @HuntersCider
– TikTok: @Huntersciderza
– Twitter/X: @HuntersCider
About Hunter’s
Hunter’s has been delivering refreshing taste and quality since its launch in 1988. Today, the brand continues to offer consumers flavour innovation and easy-drinking refreshment across its portfolio. The Hunter’s range includes Hunter’s Dry, Hunter’s Gold, Hunter’s Export, and the new Hunter’s ICED Apple and Watermelon variants.
HUNTER’S
www.hunters.co.za
