Part of Hoorah Digital’s appointment was based on the value-added approach that demonstrated a good understanding of Nestlé’s business strategy within the African context.
Nestlé’s ask of their new partner was the capability, in line with their global mandate, to internalise digital content. Hoorah Digital demonstrated the best understanding of Nestlé’s global in-house content structures, and how this can be adapted to local requirements.
With a focus on content adaptation, trans-creation, translation and rollout of assets to 23 countries in the East and Southern Africa Region (ESAR) from their Head Office in Bryanston, Johannesburg, the aim is to build an agile and rapid content development competence.
Shaune Jordaan, Hoorah Digital CEO said, ‘With this move Nestlé have demonstrated that they are at the forefront of a new way of doing business – one that understands the importance of being hyper-agile in an increasingly digital world.’
One of Hoorah Digital’s main tasks will be localising campaigns and content for the various markets Nestlé serves, which speaks to the importance of personalisation at all levels. ‘We are going to ensure that Nestlé is at the forefront of a new wave of advertising, one that understands and responds to the demands of the digital world in 2020 and beyond,’ Jordaan concluded.
HOORAH DIGITAL
www.hoorahdigital.com
