Effie Awards South Africa Calls For Entries


South African agencies, clients, media partners, start-ups and more are invited to submit their entries for the very first Effie awards. The globally recognised awards for effectiveness in marketing communications are being brought to South Africa for the first time by the Association for Communication and Advertising (ACA).

For this first edition of the Effie Awards South Africa, a total of 72 categories are available for entry across 2 category groups. Full details on how to enter, including details on the categories and entry requirements, can be found on the official entry page. It is recommended that entrants download and familiarise themselves with all the entry documents, categories and requirements prior to initiating the online entry process. The early bird deadline is 3 April; the on-time deadline is 16 April and the last minute deadline is 4 May 2020.

Mathe Okaba, CEO Association for Communication and Advertising said, ’Announcing the official call for entries for the very first national Effie Awards programme on the continent is an extremely exciting development for the South African communications and advertising profession. Winning an Effie, considered globally to be the most respected marketing effectiveness award, provides client-agency teams with global recognition for their most effective work. These are those campaigns that delivered against a pre-defined set of marketing and business objectives. This global symbol of achievement will catapult our profession onto the global effectiveness stage, and we invite all marketers operating within the borders of South Africa to enter.’

Round one of judging will take place on 2 June with the final round set for 23 June. Effie Awards South Africa winners will be announced at the inaugural Effie Awards Gala dinner in Johannesburg on 23 July. The gala event will be preceded by the Effie Summit: South Africa to be held on 22 July where respected industry commentators, marketers and leading agency representatives will deliver engaging and relevant presentations on marketing effectiveness.

‘These awards are about what matters most to clients – results. We look forward to celebrating and honouring these results and marketing effectiveness achievements at the gala event in July,’ concluded Okaba.