Grey Advertising SA has won the medium Advertising Agency of the Year accolade at the 2021 AdFocus Awards.
‘For us, it is proof that our agency, regardless of being part of a large global network, is still flexible enough to remain relevant in a tumultuous and mercurial market,’ explained Paul Jackson, CEO Grey Advertising Africa.
Since inception in 1990, the Financial Mail AdFocus Awards have established themselves as the leading platform for individuals and agencies to be recognised – not only for their creative and marketing skills – but for overall business acumen. The Awards have grown to become a landmark on the South African marketing and communications landscape, where business effectiveness is the primary measurement tool.
Jackson added, ‘The past 600-odd days have emphasised, more than ever, that it’s people and their talent that make the industry. It doesn’t matter how many fancy tools, templates or processes you may have, they’re only as good as the people using them. The agencies that nurture and protect that talent, and that means more than just throwing money around, will be the agencies we’re talking about this time next year.’
Fran Luckin, Grey Chief Creative Officer, said, ‘Grey lives by the mantra ‘Famously Effective’, which means we apply creativity through ideas that leverage culture and drive consumer behaviour for positive brand and business performance. We work hard each day to apply our brand of famously effective creativity to build our client’s businesses and it is equally gratifying when we see the same famously effective results for our own business.’
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