Female-Founded Creative Agency Launches


Cosmopolitan South Africa’s former editor-in-chief, Holly Meadows, and fashion director, Cleopatra Marcopoulos, have announced the launch of Mood creative agency.

The agency specialises in delivering bespoke content solutions and considered partnerships to authentically engage brands with their audiences. Meadows, Founder of Mood said, ‘In a world where 99.9% of advertising agencies are founded by men, and considering women wield more than 70% of the world’s consumer purchasing power, we are best positioned to help brands cut through the clutter and capture their target market with content that matters.’

Mood works with brands to ideate creative solutions for content with cultural relevance. They offer 360 degree consulting from brand identity to next level launch campaigns and develop omni-channel content marketing strategies to tell an authentic story. Offering multimedia design, branding, copywriting, art direction, styling, photography and videography, they execute events, activations and brand experiences that immerse, change perception and make an impact.