The TVC was conceived by Creative Director Greg Cameron, Art Director Motlagole Nthite and Copywriter Junior Mokoma off a brief from Famous Brands’ Marketing Executive Toni Joubert. The commercial was shot in one day by directors Chloe Coetsee and Ian Difford from Darling Films.
The TVC features uMalume, the respected uncle who is regarded as the one who imparts knowledge to the children of the family. In the new Debonairs Pizza ad, uMalume playfully uses this to his advantage, silently invoking his ‘Malume’ status to sneak a preview slice from each of the five pizzas delivered in the uniquely designed Khetha 5 box. The children respectfully wait and listen with only their eyes showing that they know exactly what his strategy is and appreciating the joke. The ad flights on SABC, ETV, DSTV channels, MNET and Comedy Central for three months.