The new Chicken Licken TVC, done in partnership with Joe Public United, stars Sherldon Marema as guy-next-door Thato, who becomes an unsuspecting interdimensional hero, armed only with his chilled-out attitude and Rock my soul meal.
Inner peace is what Rock My Soul is all about, but this time the creative team wanted to take our country’s famously friendly South African vibes and see what happens when we spread peace across the world, and even across time itself, via Thato the ‘Time Traveller’.
‘Chicken Licken ads are known and loved for being quirky,’ explained Xolisa Dyeshana, Joe Public, CCO. ‘That’s why the order number idea felt so right. If there’s any place that could just magically transport you backwards and forwards in time, it would be a Chicken Licken store.’
The long-format film takes you on a thrilling trip, from being in the thick of a battle between Roman gladiators to a far-off future where a rampaging chimpanzee cyborg is stopped in its hydraulic tracks by Thato, our unexpected ambassador for peace. He even pops in to support South Africa’s female president in 2047.
An integrated campaign approach that includes TV, social media, digital, outdoor and activations to keep the campaign going forward, and backward, in time. ‘We have all of history and the future to inspire us all, which is what makes this such a fun and creative campaign,’ added creative team duo Natalie Walker and Jeanine Vermaak.
Produced and directed by Alan Irvin of They Films, the film delivers a crafted and entertaining journey, with superb visual effects by Sinister Studios to really take the viewer along for the ride with Thato.