The #ModernMarketingTrendCamp is a two-day conference set to take place on 11 and 12 September 2019 at the Gallagher Convention Centre alongside the first Modern Marketing Expo.
At the Trend Camp, industry experts will cover branding, new-age marketing, technology and campaigns across the branding, advertising and marketing industries.
Wednesday, 11 September 2019
9:30 – 10:15: Adding value to your brand with CRM and digital innovation. Michael Gullan, Co-Founder and Managing Director of G&G Digital, will discuss what influences will shape the future and how brands can source digitally innovative ways of reaching out to a diverse audience.
10:30 – 11:15: Want to build a good relationship with your audience? Tholoana Qhobela, Chief Strategy Officer at Havas South Africa, will detail how brands can forge a meaningful relationship with their target audiences.
11:30 – 12:15: Data and advertising. Kagiso Musi, Group Managing Director at Meta Media, will discuss why data is a big buzzword at the moment and look at data from a traditional media perspective that can be used to create insight-rich media campaigns.
12:30 – 13:30: Optimising your brand campaign with Google. Renier Meyer, Account Strategist at iLEAD et al (a Google partner), will show you how to maximise your brand campaign reach with Google by using effective PPC campaigns, Google ads, website optimisation and social media. He will also discuss the biggest pitfalls and how to overcome them.
Thursday, 12 September 2019
9:30 – 10:15: Using influencers as a marketing channel. Research by Anne Dolinschek, Founder and Chief Strategist at Nfluential, reveals why influencers are an important channel – if the right types of influencers are used in the right way, they can bring immense value to brands. They can be the difference between consumers loving or hating a brand or choosing competing brands.
11:30 – 12:15: Evidence-based marketing – what is it and why do we need it? Kirsty Dugmore, Chief Growth Officer of SugaSpice, will elaborate on how marketers can use the disciplines of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing to better understand consumers’ purchasing and brand decisions.
12:30 – 13:30, How to create award-winning campaigns. Andrew Human, CEO of the Loeries Africa and Middle East will illustrate a few of his favourite Loerie award-winning campaigns, discuss innovative campaign strategies that brought new and fresh thinking and how the campaigns were relevant to the brand, target audience and medium used. He will also share what stands out for him when judging campaigns.
Entrance to the #ModernMarketingTrendCamp is free. For more information and to register, click here.