The Pendoring/SMARTIES Multilingual Marketing Efficiency Award will celebrate uniquely South African multilingual marketing campaigns, produced using local insight and creativity, that achieve significant impact.
Inclusivity, diversity and the drive to embrace all 10 indigenous languages are the motivating factors behind the move by the Pendoring e tjhunwa ke Hollard Awards to sponsor this new category at the 2021 SMARTIES South Africa Awards.
‘The timing for this award is opportune as it ties in with the 2022 launch of the UN’s Decade of Indigenous Languages,’ said Pendoring GM Eben Keun. ‘This new partnership presents an interesting way for brands and marketers to get behind this important global UNESCO initiative. As an entirely new award, the cost of all entries for the Pendoring/SMARTIES Multilingual Marketing Efficiency Award is being sponsored by Pendoring and Hollard and will be free to entrants for 2021.’
The final closing date is 22nd October 2021 and entries can be submitted here or via email to smarties@mmasa.org
PENDORING
www.pendoring.co.za
